American Heart Association Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,272,889 *$75.00
Apogee donor match 1,122,834 $75.00
6 month 5.00+ donors 345,840 $90.00
   12 month 5.00+ donors 567,426 $85.00
   24 month 5.00+ donors 890,482 $80.00
Apogee enhancement – 12 month donations to specific causes:
   Animal welfare 23,681 +15.00
   Arts/culture 11,555 +15.00
   Catholic devotional 78,220 +15.00
   Catholic social services 198,826 +15.00
   Children’s general 12,431 +15.00
   Chldren’s health 279,076 +15.00
   Christian (Non Catholic) religion 28,306 +15.00
   Conservative causes 17,168 +15.00
   Domestic relief 49,288 +15.00
   Ethnic 31,927 +15.00
   Health/disease specific 792,581 +15.00
   International relief 44,567 +15.00
   Jewish 7,444 +15.00
   Liberal causes 23,990 +15.00
   Nature/wildlife/environmental 127,571 +15.00
   Social services 249,370 +15.00
   Veterans assistance 205,699 +15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Apogee Enhancement $15.00 M extra
10.00+ Donors $11.00 M extra
Gender $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $3.00 M extra
Reuse (minimum 5,000)
Category/Affinity
Philanthropic RFM Variables
———- SUMMARY DESCRIPTION ———-
American Heart Association donors who are members of Apogee.
41% male, 55% female.
Average unit of sale $18.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS… THE AMERICAN HEART ASSOCIATION FILE IS NOW OPTIMIZED FOR A VARIETY OF FUNDRAISING APPEALS. PINPOINT THE AMERICAN HEART ASSOCIATION DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC. APOGEE, INFOGROUP’S NON PROFIT CO-OPERATIVE DATABASE, SERVES ALL NON PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS. THIS LIST IS AVAILABLE WITH APOGEE DATA DUE TO THE FACT IT IS MANAGED AND FULFILLED BY INFOGROUP. IT DOES NOT REFLECT WHETHER OR NOT THE LIST OWNER IS AN APOGEE PARTICIPANT, AS APOGEE IS A BLIND DATABASE. THESE SELECTS ARE ONLY AVAILABLE TO APOGEE MEMBERS AS A BENEFIT OF MEMBERSHIP.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
Diskette $50.00 fee
FTP $50.00 fee
Cartridge $50.00 fee