American Heart Association Donors – TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,272,889 *$75.00
3 month 5.00+ donors 145,930 $95.00
   6 month 5.00+ donors 384,467 $90.00
   12 month 5.00+ donors 633,460 $85.00
Targetready interest (12 mo):
   Green/environmental purchases/causes 207,282 +15.00
   PBS/NPR donors (100.00+ annually) 445,035 +15.00
   Religious donors (250.00+ annually) 334,454 +15.00

(*) Consumer mailers, 1and 3 month hotline; consumer mailers, 10.00/M off base. Non reciprocal rate, plus 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
10.00+ Donors $11.00 M extra
1 Month Hotline $11.00 M extra
Gender $6.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Target Ready $15.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Donors to the American Heart Association.
41% male, 55% female.
Average unit of sale $18.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE AMERICAN HEART ASSOCIATION FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS BASED ON A FULL ARRAY OF INFOGROUP DATA AVAILABLE. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
THESE DONORS HAVE HELPED THE NATION’S MOST PROMINENT ASSOCIATION FOR RESEARCH, EDUCATION, AND COMMUNITY PROGRAMS DESIGNED FOR THE PREVENTION OF HEART DISEASE AND STROKE.
PLEASE NOTE: A RECIPROCAL RECENCY FEE WILL BE IN PLACE FOR ANY MAILERS WHO CHARGES A FEE FOR ANY RECENCY OVER 12 MONTHS.
ALL NET NAME ARRANGEMENTS MUST BE AVAILABLE ON A RECIPROCAL BASIS.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
Diskette $50.00 fee
FTP $50.00 fee
CD-ROM $50.00 fee
Modem $50.00 fee