American Heart Association Donors – TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe1,272,889*$75.00
3 month 5.00+ donors145,930$95.00
   6 month 5.00+ donors384,467$90.00
   12 month 5.00+ donors633,460$85.00
Targetready interest (12 mo):
   Green/environmental purchases/causes207,282+15.00
   PBS/NPR donors (100.00+ annually)445,035+15.00
   Religious donors (250.00+ annually)334,454+15.00

(*) Consumer mailers, 1and 3 month hotline; consumer mailers, 10.00/M off base. Non reciprocal rate, plus 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
10.00+ Donors$11.00Mextra
1 Month Hotline$11.00Mextra
Gender$6.00Mextra
SCF$6.00Mextra
State$6.00Mextra
Zip$6.00Mextra
Target Ready$15.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Donors to the American Heart Association.
41% male, 55% female.
Average unit of sale $18.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE AMERICAN HEART ASSOCIATION FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS BASED ON A FULL ARRAY OF INFOGROUP DATA AVAILABLE. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
THESE DONORS HAVE HELPED THE NATION’S MOST PROMINENT ASSOCIATION FOR RESEARCH, EDUCATION, AND COMMUNITY PROGRAMS DESIGNED FOR THE PREVENTION OF HEART DISEASE AND STROKE.
PLEASE NOTE: A RECIPROCAL RECENCY FEE WILL BE IN PLACE FOR ANY MAILERS WHO CHARGES A FEE FOR ANY RECENCY OVER 12 MONTHS.
ALL NET NAME ARRANGEMENTS MUST BE AVAILABLE ON A RECIPROCAL BASIS.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
Diskette$50.00fee
FTP$50.00fee
CD-ROM$50.00fee
Modem$50.00fee