American Heart Association Donors

———- SRDS UPDATED/CONFIRMED ———-
Aug 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,272,889 *$75.00
3 month 5.00+ donors 145,930 $95.00
   6 month 5.00+ donors 384,467 $90.00
   12 month 5.00+ donors 633,460 $85.00
   24 month 5.00+ donors 1,002,287 $80.00
   36 month 5.00+ donors 1,272,889 $75.00

(*) Consumer mailers – 1 and 3 month hotline; consumer mailers – 10.00/M off the base; non-reciprocal rental rate, add 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
10.00 + Donors $11.00 M extra
Gender $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
1 Month Hotline $11.00 M extra
Key Coding $3.00 M extra
Reuse (minimum 5,000)
———- SUMMARY DESCRIPTION ———-
Contributors to an association for research, educational and community programs designed for the prevention of heart disease and stroke.
41% male, 55% female.
Average unit of sale $18.

———- DATACARD DESCRIPTION ———-
THESE ARE CONTRIBUTORS TO THE NATION’S MOST PROMINENT ASSOCIATION FOR RESEARCH, EDUCATIONAL AND COMMUNITY PROGRAMS DESIGNED FOR THE PREVENTION OF HEART DISEASE AND STROKE. THE AMERICAN HEART ASSOCIATION DONOR IS A CARING, CONCERNED INDIVIDUAL WHO WILL BE A GREAT PROSPECT FOR YOUR NEXT FUNDRAISING APPEAL. THE FILE IS ALSO AVAILABLE WITH DEMOGRAPHIC, PSYCHOGRAPHIC AND RELIGIOUS/ETHNIC SELECTIONS AS WELL.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $50.00 fee
E-mail $50.00 fee
FTP $50.00 fee
Cartridge $50.00 fee