American Heart Association Donors

———- SRDS UPDATED/CONFIRMED ———-
Aug 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe1,272,889*$75.00
3 month 5.00+ donors145,930$95.00
   6 month 5.00+ donors384,467$90.00
   12 month 5.00+ donors633,460$85.00
   24 month 5.00+ donors1,002,287$80.00
   36 month 5.00+ donors1,272,889$75.00

(*) Consumer mailers – 1 and 3 month hotline; consumer mailers – 10.00/M off the base; non-reciprocal rental rate, add 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
10.00 + Donors$11.00Mextra
Gender$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
1 Month Hotline$11.00Mextra
Key Coding$3.00Mextra
Reuse (minimum 5,000)
———- SUMMARY DESCRIPTION ———-
Contributors to an association for research, educational and community programs designed for the prevention of heart disease and stroke.
41% male, 55% female.
Average unit of sale $18.

———- DATACARD DESCRIPTION ———-
THESE ARE CONTRIBUTORS TO THE NATION’S MOST PROMINENT ASSOCIATION FOR RESEARCH, EDUCATIONAL AND COMMUNITY PROGRAMS DESIGNED FOR THE PREVENTION OF HEART DISEASE AND STROKE. THE AMERICAN HEART ASSOCIATION DONOR IS A CARING, CONCERNED INDIVIDUAL WHO WILL BE A GREAT PROSPECT FOR YOUR NEXT FUNDRAISING APPEAL. THE FILE IS ALSO AVAILABLE WITH DEMOGRAPHIC, PSYCHOGRAPHIC AND RELIGIOUS/ETHNIC SELECTIONS AS WELL.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Diskette$50.00fee
E-mail$50.00fee
FTP$50.00fee
Cartridge$50.00fee