American Heart Association Modeling Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 25,000.

Selections Counts Price per/M
Total universe 1,271,866 $85.00
36 month 5.00+ donors 1,271,866 $85.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $3.00 M extra
Scoring $20.00 M extra
———- SUMMARY DESCRIPTION ———-
American Heart Association donors is available for statistical modeling.
41% male, 55% female.
Average unit of sale $18.

———- DATACARD DESCRIPTION ———-
AMERICAN HEART ASSOCIATION IS AVAILABLE FOR STATISTICAL MODELING. THESE ARE CONTRIBUTOR’S TO THE NATION’S MOST PROMINENT ASSOCIATION FOR RESEARCH, EDUCATIONAL AND COMMUNITY PROGRAMS DESIGNED FOR THE PREVENTION OF HEART DISEASE AND STROKE.
~~~HA OFFERS TWO TYPES OF MODELING: GOOD CUSTOMER MATCH AND MAILED REGRESSION. GOOD CUSTOMER MATCH IDENTIFIES DONORS ON THE AHA FILE THAT HAVE SIMILAR CHARACTERISTICS TO YOUR CUSTOMERS. THE MODEL IS BUILT BY TAKING A SAMPLE FROM YOUR CUSTOMER FILE AND ANALYZING IT AGAINST THE ENHANCED CHARACTERISTICS ON AHA’S HOUSE FILE. ADVANCED SEGMENTATION TECHNIQUES ARE USED TO ACHIEVE IMPROVED RESPONSE RATES.
MAILED REGRESSION REQUIRES MAILING A QUANTITY OF AHA NAMES SIGNIFICANT ENOUGH TO PROVIDE A MINIMUM OF 1,000 RESPONSES. THE RESPONDERS ARE THEN ANALYZED AGAINST AHA’S DATA TO BUILD THE MAILED REGRESSION MODEL.
AN ORDER FOR THE MODEL BUILD MUST BE PLACED WITH DIRECT MEDIA BEFORE THE MODEL CAN BEGIN. THE INITIAL COST TO BUILD A MODEL IS 2,500.00. AMERICAN HEART ASSOCIATION WILL PROVIDE 25,000 FREE NAMES TO OFFSET THE INITIAL COST OF THE MODEL.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $50.00 fee
E-mail $50.00 fee
FTP $50.00 fee
Cartridge $50.00 fee
Modem $50.00 fee