American Lung Association Age 50+ Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 14, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,167,724 *$80.00
6 month 50+ donors 251,964 $95.00
   12 month 50+ donors 609,274 $90.00
   24 month 50+ donors 907,087 $85.00
   36 month 50+ donors 1,167,724 $80.00

(*) Non-reciprocal, plus 15.00/M.
Net name arrangement, plus 10.00/M running charges

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
10.00+ Buyers $15.00 M extra
15.00+ Buyers $20.00 M extra
20.00+ Buyers $25.00 M extra
5.00+ Buyers $7.50 M extra
Ethnic/Ethnicity $15.00 M extra
Gender $7.50 M extra
Income Select $10.00 M extra
Lifestyle Select $15.00 M extra
Religion/Religious $15.00 M extra
SCF $7.50 M extra
State $7.50 M extra
Zip $7.50 M extra
Run Charge $10.00 M extra
Key Coding $3.50 M extra
Multi Donor
Recency
6 Month Hotline
12 Month Hotline
24 Month Hotline
SCF/Zip Processing Fee Up To 10 $35.00 fee
Reuse Minimum Charge $200.00 fee
———- SUMMARY DESCRIPTION ———-
Donors age 50+ of the American Lung Association.
42% male, 41% female.
Average unit of sale $12.87.

———- DATACARD DESCRIPTION ———-
MANY OLDER AMERICANS HAVE GROWN UP LEARNING ABOUT THE DANGERS OF SMOKING HAVE SEEN POSITIVE LEGISLATIVE CHANGES FOR THE ENVIRONMENT. THESE ENHANCED AGE 50+ DONORS KNOW THE BEST WAY TO CONTINUE TO IMPROVE OUR AIR QUALITY IS BY DONATING TO THE ALA.
FOUNDED IN 1904 TO FIGHT TUBERCULOSIS, THE AMERICAN LUNG ASSOCIATION IS THE OLDEST VOLUNTARY HEALTH ORGANIZATION IN THE UNITED STATES. THE AMERICAN LUNG ASSOCIATION FUNDS RESEARCH TO FIGHT LUNG DISEASE IN ALL ITS FORMS, WITH SPECIAL EMPHASIS ON ASTHMA, TOBACCO CONTROL AND ENVIRONMENTAL HEALTH. ITS ADVOCACY PROGRAMS PLAY A MAJOR ROLE IN THE PASSAGE OF CLEAN AIR LEGISLATION. THEIR PUBLIC PROGRAMMING EDUCATES CHILDREN AND THEIR FAMILIES ON CHILDHOOD ASTHMA AND THE DANGERS OF SMOKING AND SECOND-HAND SMOKE. DONORS TO ALA CONTRIBUTE BECAUSE THEY REALIZE THAT POOR PHYSICAL HEALTH AND ENVIRONMENTAL CONDITIONS GREATLY IMPACT THE QUALITY OF LIFE OF FAMILIES AND COMMUNITIES. THEY ARE RESPONSIVE DONORS TO HEALTH RELATED OFFERS IN VARIOUS STRAIGHT AND PREMIUM PACKAGES.

SRDS Classification
USA Consumer 565 Mature Market

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee
FTP $50.00 fee