American Lung Association Age 50+ Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 14, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe1,167,724*$80.00
6 month 50+ donors251,964$95.00
   12 month 50+ donors609,274$90.00
   24 month 50+ donors907,087$85.00
   36 month 50+ donors1,167,724$80.00

(*) Non-reciprocal, plus 15.00/M.
Net name arrangement, plus 10.00/M running charges

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
10.00+ Buyers$15.00Mextra
15.00+ Buyers$20.00Mextra
20.00+ Buyers$25.00Mextra
5.00+ Buyers$7.50Mextra
Ethnic/Ethnicity$15.00Mextra
Gender$7.50Mextra
Income Select$10.00Mextra
Lifestyle Select$15.00Mextra
Religion/Religious$15.00Mextra
SCF$7.50Mextra
State$7.50Mextra
Zip$7.50Mextra
Run Charge$10.00Mextra
Key Coding$3.50Mextra
Multi Donor
Recency
6 Month Hotline
12 Month Hotline
24 Month Hotline
SCF/Zip Processing Fee Up To 10$35.00fee
Reuse Minimum Charge$200.00fee
———- SUMMARY DESCRIPTION ———-
Donors age 50+ of the American Lung Association.
42% male, 41% female.
Average unit of sale $12.87.

———- DATACARD DESCRIPTION ———-
MANY OLDER AMERICANS HAVE GROWN UP LEARNING ABOUT THE DANGERS OF SMOKING HAVE SEEN POSITIVE LEGISLATIVE CHANGES FOR THE ENVIRONMENT. THESE ENHANCED AGE 50+ DONORS KNOW THE BEST WAY TO CONTINUE TO IMPROVE OUR AIR QUALITY IS BY DONATING TO THE ALA.
FOUNDED IN 1904 TO FIGHT TUBERCULOSIS, THE AMERICAN LUNG ASSOCIATION IS THE OLDEST VOLUNTARY HEALTH ORGANIZATION IN THE UNITED STATES. THE AMERICAN LUNG ASSOCIATION FUNDS RESEARCH TO FIGHT LUNG DISEASE IN ALL ITS FORMS, WITH SPECIAL EMPHASIS ON ASTHMA, TOBACCO CONTROL AND ENVIRONMENTAL HEALTH. ITS ADVOCACY PROGRAMS PLAY A MAJOR ROLE IN THE PASSAGE OF CLEAN AIR LEGISLATION. THEIR PUBLIC PROGRAMMING EDUCATES CHILDREN AND THEIR FAMILIES ON CHILDHOOD ASTHMA AND THE DANGERS OF SMOKING AND SECOND-HAND SMOKE. DONORS TO ALA CONTRIBUTE BECAUSE THEY REALIZE THAT POOR PHYSICAL HEALTH AND ENVIRONMENTAL CONDITIONS GREATLY IMPACT THE QUALITY OF LIFE OF FAMILIES AND COMMUNITIES. THEY ARE RESPONSIVE DONORS TO HEALTH RELATED OFFERS IN VARIOUS STRAIGHT AND PREMIUM PACKAGES.

SRDS Classification
USAConsumer565Mature Market

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Email Delivery$50.00fee
FTP$50.00fee