American Lung Association Catholic Contributors

———- SRDS UPDATED/CONFIRMED ———-
Jul 14, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe359,802*$85.00
6 month donors72,218$100.00
   12 month donors177,334$95.00
   24 month donors270,276$90.00
   36 month donors359,802$85.00

(*) Non-reciprocal, plus 15.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
10.00+ Buyers$15.00Mextra
15.00+ Buyers$20.00Mextra
20.00+ Buyers$25.00Mextra
5.00+ Buyers$7.50Mextra
12 Month Hotline
24 Month Hotline
6 Month Hotline
Age$10.00Mextra
Ethnicity$15.00Mextra
Gender$7.50Mextra
Income Select$10.00Mextra
Lifestyle Select$15.00Mextra
Multi Donor
Recency
SCF$7.50Mextra
State$7.50Mextra
Zip$7.50Mextra
Key Coding$3.50Mextra
Run Charge$10.00Mextra
Email Delivery$50.00fee
SCF/Zip Processing Fee Up To 10$35.00fee
Each Additional$5.00fee
Reuse Minimum Charge$200.00fee
———- SUMMARY DESCRIPTION ———-
Catholic donors to American Lung Association.
42% male, 41% female; average age 65.
Average unit of sale $12.87.

———- DATACARD DESCRIPTION ———-
THE AMERICAN LUNG ASSOCIATION IS THE OLDEST VOLUNTARY HEALTH ORGANIZATION IN THE U.S. FOUNDED IN 1904 TO FIGHT TUBERCULOSIS. TODAY, ALA FIGHTS LUNG DISEASE IN ALL ITS FORMS, WITH SPECIAL EMPHASIS ON ASTHMA, TOBACCO CONTROL AND ENVIRONMENTAL HEALTH.
ALA FUNDS A BROAD PROGRAM OF GRANTS AND AWARDS DESIGNED TO FURTHER RESEARCH IN LUNG FUNCTION AND DISEASES. IT’S ADVOCACY PROGRAMS PLAY A MAJOR ROLE IN THE PASSAGE OF CLEAN AIR LEGISLATION.
THESE GENEROUS CATHOLIC DONORS ARE INTERESTED IN HEALTH ISSUES ACROSS THE BOARD AND SUPPORT THE EFFORTS OF THE AMERICAN LUNG ASSOCIATION BY RESPONDING TO VARIOUS STRAIGHT AND PREMIUM DIRECT MAIL PACKAGES.
MEDIAN INCOME: $60K
MEDIAN HOME VALUE: $250,000
80% ARE AGE 50+
AVERAGE INCOME: $60,000

SRDS Classification
USAConsumer596Religious & Denominational

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$50.00fee
Email Delivery$50.00fee