American Lung Association Catholic Contributors

———- SRDS UPDATED/CONFIRMED ———-
Jul 14, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 359,802 *$85.00
6 month donors 72,218 $100.00
   12 month donors 177,334 $95.00
   24 month donors 270,276 $90.00
   36 month donors 359,802 $85.00

(*) Non-reciprocal, plus 15.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
10.00+ Buyers $15.00 M extra
15.00+ Buyers $20.00 M extra
20.00+ Buyers $25.00 M extra
5.00+ Buyers $7.50 M extra
12 Month Hotline
24 Month Hotline
6 Month Hotline
Age $10.00 M extra
Ethnicity $15.00 M extra
Gender $7.50 M extra
Income Select $10.00 M extra
Lifestyle Select $15.00 M extra
Multi Donor
Recency
SCF $7.50 M extra
State $7.50 M extra
Zip $7.50 M extra
Key Coding $3.50 M extra
Run Charge $10.00 M extra
Email Delivery $50.00 fee
SCF/Zip Processing Fee Up To 10 $35.00 fee
Each Additional $5.00 fee
Reuse Minimum Charge $200.00 fee
———- SUMMARY DESCRIPTION ———-
Catholic donors to American Lung Association.
42% male, 41% female; average age 65.
Average unit of sale $12.87.

———- DATACARD DESCRIPTION ———-
THE AMERICAN LUNG ASSOCIATION IS THE OLDEST VOLUNTARY HEALTH ORGANIZATION IN THE U.S. FOUNDED IN 1904 TO FIGHT TUBERCULOSIS. TODAY, ALA FIGHTS LUNG DISEASE IN ALL ITS FORMS, WITH SPECIAL EMPHASIS ON ASTHMA, TOBACCO CONTROL AND ENVIRONMENTAL HEALTH.
ALA FUNDS A BROAD PROGRAM OF GRANTS AND AWARDS DESIGNED TO FURTHER RESEARCH IN LUNG FUNCTION AND DISEASES. IT’S ADVOCACY PROGRAMS PLAY A MAJOR ROLE IN THE PASSAGE OF CLEAN AIR LEGISLATION.
THESE GENEROUS CATHOLIC DONORS ARE INTERESTED IN HEALTH ISSUES ACROSS THE BOARD AND SUPPORT THE EFFORTS OF THE AMERICAN LUNG ASSOCIATION BY RESPONDING TO VARIOUS STRAIGHT AND PREMIUM DIRECT MAIL PACKAGES.
MEDIAN INCOME: $60K
MEDIAN HOME VALUE: $250,000
80% ARE AGE 50+
AVERAGE INCOME: $60,000

SRDS Classification
USA Consumer 596 Religious & Denominational

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $50.00 fee
Email Delivery $50.00 fee