American Lung Association Custom Modeling

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 100,000.

Selections Counts Price per/M
Total universe 1,376,689 *$80.00

(*) Scoring fee, plus 30.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $3.50 M extra
Run Charges $10.00 M extra
Recency
6 Mo Hotline
12 Mo Hotline
24 Mo Hotline
10.00+ $15.00 M extra
20.00+ $25.00 M extra
5.00+ $7.50 M extra
15.00+ $20.00 M extra
Gender $7.50 M extra
Age $10.00 M extra
Ethnic/Ethnicity $15.00 M extra
Income Select $10.00 M extra
Religion/Religious $5.00 M extra
SCF $7.50 M extra
State $7.50 M extra
Zip $7.50 M extra
SCF/Zip Processing Fee Up To 10 $35.00 fee
Each Additional $5.00 extra
Reuse Minimum Charge $200.00 fee
———- SUMMARY DESCRIPTION ———-
Masterfile used to create Good Customer Match models.
42% male, 41% female; average age 65.
Average unit of sale $12.87.

———- DATACARD DESCRIPTION ———-
THE AMERICAN LUNG ASSOCIATION HAS A BROAD AND RESPONSIVE CUSTOMER BASE. THIS MASTERFILE IS USED TO CREATE GOOD CUSTOMER MATCH MODELS.
THE ALA BUILDS A MODEL AND CREATES AN EQUATION BASED ON THESE NAMES. ALA THEN PROVIDES MAILERS WITH A GAINS CHART WHICH IS USED AS A FORECAST TOOL TO SELECT NAMES. THE GAINS CHART WILL BE SEGMENTED AND AN EXPECTED RESPONSE WILL BE PROVIDED FOR EACH SEGMENT.
GOOD CUSTOMER MATCH MODEL (IE PROFILE ANALYSIS):
MAILER PULLS A 100,000 NAME CROSS-SECTION OF THEIR BEST CUSTOMERS AND SENDS THEM TO ALA’S MODELER. ALA’S MODELER MATCHES THE NAMES TO ALA’S ACTIVE DONORS AND CREATES THE PROFILE ANALYSIS EQUATION. ALA SUPPLIES MAILER WITH A SUMMARY AND CLASS RANKING OF THE PROFILE ANALYSIS.
MINIMUM QUANTITY REQUIRED: 100,000 BEST CUSTOMERS. QUANTITY COMMITMENT REQUIREMENT: 100,000/YEAR. TURN AROUND TIME FOR MODEL BUILD: 4 WEEKS.
FOUNDED IN 1904 TO FIGHT TUBERCULOSIS, THE AMERICAN LUNG ASSOCIATION IS THE OLDEST VOLUNTARY HEALTH ORGANIZATION IN THE UNITED STATES. THE AMERICAN LUNG ASSOCIATION FUNDS RESEARCH TO FIGHT LUNG DISEASE IN ALL ITS FORMS, WITH SPECIAL EMPHASIS ON ASTHMA, TOBACCO CONTROL AND ENVIRONMENTAL HEALTH. ITS ADVOCACY PROGRAMS PLAY A MAJOR ROLE IN THE PASSAGE OF CLEAN AIR LEGISLATION.
THEIR PUBLIC PROGRAMMING EDUCATES CHILDREN AND THEIR FAMILIES ON CHILDHOOD ASTHMA AND THE DANGERS OF SMOKING AND SECOND-HAND SMOKE.
DONORS TO ALA CONTRIBUTE BECAUSE THEY REALIZE THAT POOR PHYSICAL HEALTH AND ENVIRONMENTAL CONDITIONS GREATLY IMPACT THE QUALITY OF LIFE OF FAMILIES AND COMMUNITIES. THEY ARE RESPONSIVE DONORS TO HEALTH RELATED OFFERS IN VARIOUS STRAIGHT AND PREMIUM PACKAGES.
$60K MEDIAN INCOME.
$250,000 MEDIAN HOME VALUE.
MAJORITY HOLD PROFESSIONAL AND MANAGERIAL POSITIONS.
LARGE PORTION ARE RETIRED.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)
USA Consumer 556 Health

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee
FTP $50.00 fee