American Lung Association Donor Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 14, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe1,376,689*$65.00
6 month donors272,388$85.00
   12 month donors669,302$80.00
   24 month donors1,029,480$75.00
   36 month donors1,376,689$65.00

(*) Non-reciprocal, plus 15.00/M.
Net name arrangement, plus 10.00/M running charges

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Multi Donor
Recency
6 Month Hotline
12 Month Hotline
24 Month Hotline
10.00+$15.00Mextra
20.00+$25.00Mextra
5.00+$7.50Mextra
15.00+$20.00Mextra
Gender$7.50Mextra
Age$10.00Mextra
Ethnic/Ethnicity$15.00Mextra
Income Select$10.00Mextra
Lifestyle$15.00Mextra
Religion/Religious$15.00Mextra
SCF$7.50Mextra
State$7.50Mextra
Zip$7.50Mextra
Key Coding$3.50Mextra
Run Charges$10.00Mextra
Scf/Zip Processing Fee$35.00fee
Reuse Minimum Charge$200.00fee
———- SUMMARY DESCRIPTION ———-
Donors to the association whose mission is to prevent lung disease and promote lung health, improving life, one breath at a time.
42% male, 41% female; average age 65.
Average unit of sale $12.87.

———- DATACARD DESCRIPTION ———-
FOUNDED IN 1904 TO FIGHT TUBERCULOSIS, THE AMERICAN LUNG ASSOCIATION IS THE OLDEST VOLUNTARY HEALTH ORGANIZATION IN THE UNITED STATES. THE AMERICAN LUNG ASSOCIATION FUNDS RESEARCH TO FIGHT LUNG DISEASE IN ALL ITS FORMS, WITH SPECIAL EMPHASIS ON ASTHMA, TOBACCO CONTROL AND ENVIRONMENTAL HEALTH. ITS ADVOCACY PROGRAMS PLAY A MAJOR ROLE IN THE PASSAGE OF CLEAN AIR LEGISLATION. THEIR PUBLIC PROGRAMMING EDUCATES CHILDREN AND THEIR FAMILIES ON CHILDHOOD ASTHMA AND THE DANGERS OF SMOKING AND SECOND-HAND SMOKE. DONORS TO ALA CONTRIBUTE BECAUSE THEY REALIZE THAT POOR PHYSICAL HEALTH AND ENVIRONMENTAL CONDITIONS GREATLY IMPACT THE QUALITY OF LIFE OF FAMILIES AND COMMUNITIES. THEY ARE RESPONSIVE DONORS TO HEALTH RELATED OFFERS IN VARIOUS STRAIGHT AND PREMIUM PACKAGES AVERAGE INCOME: 60,000.00

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Email Delivery$50.00fee
FTP$50.00fee