American Lung Association Donor Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 14, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,376,689 *$65.00
6 month donors 272,388 $85.00
   12 month donors 669,302 $80.00
   24 month donors 1,029,480 $75.00
   36 month donors 1,376,689 $65.00

(*) Non-reciprocal, plus 15.00/M.
Net name arrangement, plus 10.00/M running charges

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Multi Donor
Recency
6 Month Hotline
12 Month Hotline
24 Month Hotline
10.00+ $15.00 M extra
20.00+ $25.00 M extra
5.00+ $7.50 M extra
15.00+ $20.00 M extra
Gender $7.50 M extra
Age $10.00 M extra
Ethnic/Ethnicity $15.00 M extra
Income Select $10.00 M extra
Lifestyle $15.00 M extra
Religion/Religious $15.00 M extra
SCF $7.50 M extra
State $7.50 M extra
Zip $7.50 M extra
Key Coding $3.50 M extra
Run Charges $10.00 M extra
Scf/Zip Processing Fee $35.00 fee
Reuse Minimum Charge $200.00 fee
———- SUMMARY DESCRIPTION ———-
Donors to the association whose mission is to prevent lung disease and promote lung health, improving life, one breath at a time.
42% male, 41% female; average age 65.
Average unit of sale $12.87.

———- DATACARD DESCRIPTION ———-
FOUNDED IN 1904 TO FIGHT TUBERCULOSIS, THE AMERICAN LUNG ASSOCIATION IS THE OLDEST VOLUNTARY HEALTH ORGANIZATION IN THE UNITED STATES. THE AMERICAN LUNG ASSOCIATION FUNDS RESEARCH TO FIGHT LUNG DISEASE IN ALL ITS FORMS, WITH SPECIAL EMPHASIS ON ASTHMA, TOBACCO CONTROL AND ENVIRONMENTAL HEALTH. ITS ADVOCACY PROGRAMS PLAY A MAJOR ROLE IN THE PASSAGE OF CLEAN AIR LEGISLATION. THEIR PUBLIC PROGRAMMING EDUCATES CHILDREN AND THEIR FAMILIES ON CHILDHOOD ASTHMA AND THE DANGERS OF SMOKING AND SECOND-HAND SMOKE. DONORS TO ALA CONTRIBUTE BECAUSE THEY REALIZE THAT POOR PHYSICAL HEALTH AND ENVIRONMENTAL CONDITIONS GREATLY IMPACT THE QUALITY OF LIFE OF FAMILIES AND COMMUNITIES. THEY ARE RESPONSIVE DONORS TO HEALTH RELATED OFFERS IN VARIOUS STRAIGHT AND PREMIUM PACKAGES AVERAGE INCOME: 60,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee
FTP $50.00 fee