American Lung Association Top Tier Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 744,574 *$85.00
6 month donors 164,983 $100.00
   12 month donors 389,484 $95.00
   24 month donors 577,578 $90.00

(*) Non-reciprocal, plus 15.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Multi Donor
Recency
6 Month Hotline
12 Month Hotline
24 Month Hotline
10.00+ $15.00 M extra
20.00+ $25.00 M extra
5.00+ $7.50 M extra
15.00+ $20.00 M extra
Gender $7.50 M extra
Age $10.00 M extra
Ethnic/Ethnicity $15.00 M extra
Income Select $10.00 M extra
Lifestyle $15.00 M extra
Religion/Religious $15.00 M extra
SCF $7.50 M extra
State $7.50 M extra
Zip $7.50 M extra
Key Coding $3.50 M extra
Run Charges $10.00 M extra
SCF/Zip Processing Fee Up To 10 $35.00 fee
Reuse (minimum Charge) $200.00 fee
———- SUMMARY DESCRIPTION ———-
Top Tier donors to the American Lung Association.
42% male, 41% female; average age 65.
Average unit of sale $12.87.

———- DATACARD DESCRIPTION ———-
THIS LIST IS GENERATED BY AN ENHANCEMENT OF AMERICAN LUNG ASSOCIATION’S ACTIVE DONORS FILE THAT INDICATES ANYWHERE THREE TO NINE DIFFERENT DONOR CAUSES A HOUSEHOLD HAS GIVEN TO.
FOUNDED IN 1904 TO FIGHT TUBERCULOSIS, THE AMERICAN LUNG ASSOCIATION IS THE OLDEST VOLUNTARY HEALTH ORGANIZATION IN THE UNITED STATES. THE AMERICAN LUNG ASSOCIATION FUNDS RESEARCH TO FIGHT LUNG DISEASE IN ALL ITS FORMS, WITH SPECIAL EMPHASIS ON ASTHMA, TOBACCO CONTROL AND ENVIRONMENTAL HEALTH. ITS ADVOCACY PROGRAMS PLAY A MAJOR ROLE IN THE PASSAGE OF CLEAR AIR LEGISLATION. THEIR PUBLIC PROGRAMMING EDUCATES CHILDREN AND THEIR FAMILIES ON CHILDHOOD ASTHMA AND THE DANGERS OF SMOKING AND SECOND-HAND SMOKE.
DONORS TO ALA CONTRIBUTE BECAUSE THEY REALIZE THAT POOR PHYSICAL HEALTH AND ENVIRONMENTAL CONDITIONS GREATLY IMPACT THE QUALITY OF LIFE OF FAMILIES AND COMMUNITIES. THEY ARE RESPONSIVE DONORS TO HEALTH RELATED OFFERS IN VARIOUS STRAIGHT AND PREMIUM PACKAGES.
AVERAGE INCOME: $60,000.00; MEDIA AGE, 68; MEDIAN HOME VALUE, 250,000; MAJORITY HOLD PROFESSIONAL AND MANAGERIAL POSITIONS; LARGE PORTION ARE RETIRED

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee
FTP $50.00 fee