American Lung Association Top Tier Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe744,574*$85.00
6 month donors164,983$100.00
   12 month donors389,484$95.00
   24 month donors577,578$90.00

(*) Non-reciprocal, plus 15.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Multi Donor
Recency
6 Month Hotline
12 Month Hotline
24 Month Hotline
10.00+$15.00Mextra
20.00+$25.00Mextra
5.00+$7.50Mextra
15.00+$20.00Mextra
Gender$7.50Mextra
Age$10.00Mextra
Ethnic/Ethnicity$15.00Mextra
Income Select$10.00Mextra
Lifestyle$15.00Mextra
Religion/Religious$15.00Mextra
SCF$7.50Mextra
State$7.50Mextra
Zip$7.50Mextra
Key Coding$3.50Mextra
Run Charges$10.00Mextra
SCF/Zip Processing Fee Up To 10$35.00fee
Reuse (minimum Charge)$200.00fee
———- SUMMARY DESCRIPTION ———-
Top Tier donors to the American Lung Association.
42% male, 41% female; average age 65.
Average unit of sale $12.87.

———- DATACARD DESCRIPTION ———-
THIS LIST IS GENERATED BY AN ENHANCEMENT OF AMERICAN LUNG ASSOCIATION’S ACTIVE DONORS FILE THAT INDICATES ANYWHERE THREE TO NINE DIFFERENT DONOR CAUSES A HOUSEHOLD HAS GIVEN TO.
FOUNDED IN 1904 TO FIGHT TUBERCULOSIS, THE AMERICAN LUNG ASSOCIATION IS THE OLDEST VOLUNTARY HEALTH ORGANIZATION IN THE UNITED STATES. THE AMERICAN LUNG ASSOCIATION FUNDS RESEARCH TO FIGHT LUNG DISEASE IN ALL ITS FORMS, WITH SPECIAL EMPHASIS ON ASTHMA, TOBACCO CONTROL AND ENVIRONMENTAL HEALTH. ITS ADVOCACY PROGRAMS PLAY A MAJOR ROLE IN THE PASSAGE OF CLEAR AIR LEGISLATION. THEIR PUBLIC PROGRAMMING EDUCATES CHILDREN AND THEIR FAMILIES ON CHILDHOOD ASTHMA AND THE DANGERS OF SMOKING AND SECOND-HAND SMOKE.
DONORS TO ALA CONTRIBUTE BECAUSE THEY REALIZE THAT POOR PHYSICAL HEALTH AND ENVIRONMENTAL CONDITIONS GREATLY IMPACT THE QUALITY OF LIFE OF FAMILIES AND COMMUNITIES. THEY ARE RESPONSIVE DONORS TO HEALTH RELATED OFFERS IN VARIOUS STRAIGHT AND PREMIUM PACKAGES.
AVERAGE INCOME: $60,000.00; MEDIA AGE, 68; MEDIAN HOME VALUE, 250,000; MAJORITY HOLD PROFESSIONAL AND MANAGERIAL POSITIONS; LARGE PORTION ARE RETIRED

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Email Delivery$50.00fee
FTP$50.00fee