American Lung Association Wiland Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,990,000 *$70.00

(*) Wiland scoring fee, plus 30.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Scoring $30.00 M extra
SCF/Zip Processing Fee $35.00 fee
Run Charges $50.00 fee
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the American Lung Association file allowing them to reach their ideal target audience.
42% male, 41% female; average age 65.
Average unit of sale $12.87.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE AMERICAN LUNG ASSOCIATION FILE ALLOWING THEM TO REACH THEIR IDEAL TARGET AUDIENCE. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE PROVIDING INCREMENTAL NAMES TO BE APPLIED IN THE MERGE. $500 MINIMUM MODELING CHARGE.
FOUNDED IN 1904 TO FIGHT TUBERCULOSIS, THE AMERICAN LUNG ASSOCIATION IS THE OLDEST VOLUNTARY HEALTH ORGANIZATION IN THE UNITED STATES. THE AMERICAN LUNG ASSOCIATION FUNDS RESEARCH TO FIGHT LUNG DISEASE IN ALL ITS FORMS, WITH SPECIAL EMPHASIS ON ASTHMA, TOBACCO CONTROL AND ENVIRONMENTAL HEALTH. ITS ADVOCACY PROGRAMS PLAY A MAJOR ROLE IN THE PASSAGE OF CLEAN AIR LEGISLATION. THEIR PUBLIC PROGRAMMING EDUCATES CHILDREN AND THEIR FAMILIES ON CHILDHOOD ASTHMA AND THE DANGERS OF SMOKING AND SECOND-HAND SMOKE.
DONORS TO ALA CONTRIBUTE BECAUSE THEY REALIZE THAT POOR PHYSICAL HEALTH AND ENVIRONMENTAL CONDITIONS GREATLY IMPACT THE QUALITY OF LIFE OF FAMILIES AND COMMUNITIES. THEY ARE RESPONSIVE DONORS TO HEALTH RELATED OFFERS IN VARIOUS STRAIGHT AND PREMIUM PACKAGES.
MEDIAN INCOME: $60K; MEDIAN HOME VALUE: $250,000; MAJORITY HOLD PROFESSIONAL AND MANAGERIAL POSITIONS; LARGE PORTION ARE RETIRED

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee