America’s Test Kitchen Wiland Direct Modeling Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 10,000.

Selections Counts Price per/M
Total buyers 2,789,854 *$100.00

(*) Plus 30.00/M selection fee. Catalog rate, 90.00/M.
Net name arrangement (50,000 minimum), 85% plus 9.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Wiland Scoring Fee $30.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the america’s test kitchen masterfile as well as the individual magazine, online and book titles, allowing them to reach their ideal target audience.
26% male, 61% female; average age 45.
Average unit of sale $24.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE AMERICA’S TEST KITCHEN MASTERFILE AS WELL AS THE INDIVIDUAL MAGAZINE, ONLINE AND BOOK TITLES, ALLOWING THEM TO REACH THEIR IDEAL TARGET AUDIENCE. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE PROVIDING INCREMENTAL NAMES TO BE APPLIED IN THE MERGE. THIS IS A GREAT WAY FOR NONPROFIT, FUNDRAISING AND CATALOGERS TO TAP INTO THESE RESPONSIVE CONSUMERS. AMERICA’S TEST KITCHEN IS COMPRISED OF SUBSCRIBERS AND BUYERS FROM: COOK’S ILLUSTRATED MAGAZINE, COOK’S COUNTRY MAGAZINE, COOK’S ILLUSTRATED AND COOK’S COUNTRY BOOK BUYERS, AND ONLINE SUBSCRIBERS TO ATK, COOK’S ILLUSTRATED AND COOK’S COUNTRY ONLINE. THIS IS A MUST TEST FOR ALL COOKING, KITCHENWARE, HOME FURNISHING, GARDENING, PUBLISHING , CREDIT, FUNDRAISING AND GENERAL MERCHANDISE OFFERS!

SRDS Classification
USA Consumer 536 Epicurean & Specialty Foods

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee