AmeriMark Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe536,710*$65.00
3 month donors192,954$65.00
   6 month donors327,041$65.00
   12 month donors536,710$65.00
12 month enhanced donors:
   Animal welfare10,502+15.00
   Children’s charities95,004+15.00
   Catholic charities44,170+15.00
   Health/disease specific85,741+15.00
   Nature/wildlife/environmental43,501+15.00
   Domestic & international relief25,043+15.00
   Social services67,563+15.00
   Veterans assistance75,364+15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Apogee Enhancement$15.00Mextra
100.00+ Buyers$31.00Mextra
25.00+ Buyers$16.00Mextra
50.00+ Buyers$21.00Mextra
75.00+ Buyers$26.00Mextra
Cash Or Credit Card$11.00Mextra
Dollar Maintained: CumMextra
Gender$8.00Mextra
Last Purchase , Average Purchase$8.00Mextra
Multi-buyers Or Single Purchase$11.00Mextra
Product$15.00Mextra
Running Charge$10.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Key Coding$4.00Mextra
Category/Affinity
Philanthropic RFM Variables
———- SUMMARY DESCRIPTION ———-
AmeriMark donors who are now members of Apogee.
10% male, 90% female.
Average unit of sale $64.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS.. THE AMERIMARK ENHANCED MASTERFILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE AMERIMARK ENHANCED MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC. APOGEE, INFOGROUP’S NON PROFIT CO-OPERATIVE DATABASE, SERVES ALL NON PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
AVERAGE INCOME: $50,000.00

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
Cartridge$35.00fee
FTP Posting To Donnelley FTP$50.00fee