AmeriMark Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 536,710 *$65.00
3 month donors 192,954 $65.00
   6 month donors 327,041 $65.00
   12 month donors 536,710 $65.00
12 month enhanced donors:
   Animal welfare 10,502 +15.00
   Children’s charities 95,004 +15.00
   Catholic charities 44,170 +15.00
   Health/disease specific 85,741 +15.00
   Nature/wildlife/environmental 43,501 +15.00
   Domestic & international relief 25,043 +15.00
   Social services 67,563 +15.00
   Veterans assistance 75,364 +15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Apogee Enhancement $15.00 M extra
100.00+ Buyers $31.00 M extra
25.00+ Buyers $16.00 M extra
50.00+ Buyers $21.00 M extra
75.00+ Buyers $26.00 M extra
Cash Or Credit Card $11.00 M extra
Dollar Maintained: Cum M extra
Gender $8.00 M extra
Last Purchase , Average Purchase $8.00 M extra
Multi-buyers Or Single Purchase $11.00 M extra
Product $15.00 M extra
Running Charge $10.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $4.00 M extra
Category/Affinity
Philanthropic RFM Variables
———- SUMMARY DESCRIPTION ———-
AmeriMark donors who are now members of Apogee.
10% male, 90% female.
Average unit of sale $64.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS.. THE AMERIMARK ENHANCED MASTERFILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE AMERIMARK ENHANCED MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC. APOGEE, INFOGROUP’S NON PROFIT CO-OPERATIVE DATABASE, SERVES ALL NON PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
AVERAGE INCOME: $50,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
Cartridge $35.00 fee
FTP Posting To Donnelley FTP $50.00 fee