AmeriMark Masterfile – Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,557,242 *$90.00
Universe for modeled selections 1,557,242 +30.00

(*) Food rate, 80.00/M; fundraising/publishing rate, 65.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Modeled Names $30.00 M extra
Modeled Names Fee Applies On 10,000 $300.00 fee
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can now apply their models to the AmeriMark Masterfile names to connect with their ideal customer type for the highest rate of response.
11% male, 82% female; average age 50.
Average unit of sale $47.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE AMERIMARK MASTERFILE NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE. NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
AVAILABLE WILAND MODELS INCLUDE :BEST DONOR, BEST CUSTOMER, COMPREHENSIVE RESPONSE, COMPREHENSIVE CORRELATION, ACQUISITION RESPONSE, CORE REVENUE RESPONSE, LONG TERM VALUE, SOURCE COMPOSITE, LIST AFFINITY, EXPANDED UNIVERSE, INCREMENTAL DEPTH, DYNAMIC INTERACTION.
AMERIMARK DIRECT REACHES A MATURE, MAIL-RESPONSIVE AUDIENCE THAT HAS PURCHASED FROM THE WIDE SELECTION OF HOME, APPAREL, JEWELRY, BEAUTY, FOOTWEAR AND HEALTH PRODUCTS FOUND IN THEIR EXCLUSIVE CATALOGS. THESE INDIVIDUALS ENJOY THE CONVENIENCE OF DIRECT MAIL AND HAVE COME TO RELY ON A VARIED MIX OF QUALITY ITEMS.
AVERAGE INCOME: $30,000

SRDS Classification
USA Consumer 565 Mature Market

———- LIST SOURCE ———-

Source Note
Direct Mail Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $50.00 fee
E-mail $50.00 fee