Annie’s – DonorBase

———- SRDS UPDATED/CONFIRMED ———-
Oct 27, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2014
Minimum order 350.00 or 7,500.

Selections Counts Price per/M
Total Universe 763,743 $75.00
6 month Donors 95,397 $75.00
   12 month Donors 276,709 $75.00
12 month Counts by Sector:
   Animal Welfare 12,047 $75.00
   Arts/Cultural 26,018 $75.00
   Environmental 65,612 $75.00
   Health 130,130 $75.00
   Humanitarian 65,941 $75.00
   International Relief 26,761 $75.00
   Political/Liberal 13,060 $75.00
   Political 4,026 $75.00
   Public Benefit 109,120 $75.00
   Religious 16,146 $75.00

Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Donorbase $30.00 M extra
All Selects Inclusive Within The $30.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Donors who are craft enthusiasts that turn to Annie’s Catalogs, Clubs and Magazines for the latest tools, techniques, patterns and supplies.
10% male, 90% female.
Average unit of sale $10.

———- DATACARD DESCRIPTION ———-
CRAFT ENTHUSIASTS TURN TO ANNIE’S CATALOGS, CLUBS AND MAGAZINES FOR THE LATEST TOOLS, TECHNIQUES, PATTERNS AND SUPPLIES. ANNIE’S ALSO SERVES ENTHUSIASTIC NOSTALGIA BUFFS WITH GOOD OLD DAYS MAGAZINE.
THESE INDIVIDUALS ENJOY A WIDE VARIETY OF CRAFTS ND TAKE PLEASURE DESIGNING PRODUCTS FOR THEIR HOME, FAMILY AND FRIENDS.
NOW USING THE DONORBASE MATCH, ANNIE’S CAN IDENTIFY OVER 763,000 CONSUMERS WHO HAVE DONATED TO SPECIFIC CAUSES. CHARITABLE CATEGORIES INCLUDE: ANIMAL WELFARE,ARTS/CULTURE, ENVIRONMENTAL, HEALTH/DISEASE, HUMANITARIAN/SOCIAL, INTERNATIONAL RELIEF, POLITICAL (CONSERVATIVE OR LIBERAL(, PUBLIC BENEFIT AND RELIGIOUS.
AVERAGE INCOME: $55,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $60.00 fee
E-mail $60.00 fee