Annie’s – DonorBase

———- SRDS UPDATED/CONFIRMED ———-
Oct 27, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2014
Minimum order 350.00 or 7,500.

SelectionsCountsPrice per/M
Total Universe763,743$75.00
6 month Donors95,397$75.00
   12 month Donors276,709$75.00
12 month Counts by Sector:
   Animal Welfare12,047$75.00
   Arts/Cultural26,018$75.00
   Environmental65,612$75.00
   Health130,130$75.00
   Humanitarian65,941$75.00
   International Relief26,761$75.00
   Political/Liberal13,060$75.00
   Political4,026$75.00
   Public Benefit109,120$75.00
   Religious16,146$75.00

Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Donorbase$30.00Mextra
All Selects Inclusive Within The$30.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Donors who are craft enthusiasts that turn to Annie’s Catalogs, Clubs and Magazines for the latest tools, techniques, patterns and supplies.
10% male, 90% female.
Average unit of sale $10.

———- DATACARD DESCRIPTION ———-
CRAFT ENTHUSIASTS TURN TO ANNIE’S CATALOGS, CLUBS AND MAGAZINES FOR THE LATEST TOOLS, TECHNIQUES, PATTERNS AND SUPPLIES. ANNIE’S ALSO SERVES ENTHUSIASTIC NOSTALGIA BUFFS WITH GOOD OLD DAYS MAGAZINE.
THESE INDIVIDUALS ENJOY A WIDE VARIETY OF CRAFTS ND TAKE PLEASURE DESIGNING PRODUCTS FOR THEIR HOME, FAMILY AND FRIENDS.
NOW USING THE DONORBASE MATCH, ANNIE’S CAN IDENTIFY OVER 763,000 CONSUMERS WHO HAVE DONATED TO SPECIFIC CAUSES. CHARITABLE CATEGORIES INCLUDE: ANIMAL WELFARE,ARTS/CULTURE, ENVIRONMENTAL, HEALTH/DISEASE, HUMANITARIAN/SOCIAL, INTERNATIONAL RELIEF, POLITICAL (CONSERVATIVE OR LIBERAL(, PUBLIC BENEFIT AND RELIGIOUS.
AVERAGE INCOME: $55,000.00

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$60.00fee
E-mail$60.00fee