Annie’s Wiland Direct Modeled Selections Program

———- SRDS UPDATED/CONFIRMED ———-
Feb 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Nov 2015
Minimum order 750.00 or 20,000.

Selections Counts Price per/M
Total universe 2,500,321 *$110.00
Annie’s corporate masterfile 4,431,449 $110.00
Annie’s catalog masterfile 1,422,855 $110.00
Annie’s publishing masterfile 3,110,820 $110.00
Annie’s continuity masterfile 630,843 $110.00

(*) Fundraiser base rate, 75.00/M; food catalog base rate, 80.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Scoring $30.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members who can have their custom models applied to the Annie’s Masterfile.

———- DATACARD DESCRIPTION ———-
ANNIE’S HAS BEEN A LEADING CRAFT PUBLISHER AND MERCHANDISER FOR OVER 60 YEARS. NOW, WILAND DIRECT MEMBERS CAN HAVE THEIR CUSTOM MODELS APPLIED TO THE ANNIE’S MASTERFILE OF BUYERS, SUBSCRIBERS AND CONTINUITY CLUB MEMBERS, TO YIELD THE MOST RESPONSIVE UNIVERSE.
WILAND DIRECT MEMBERS CAN HAVE THEIR CUSTOM MODELS APPLIED TO THE ANNIE’S MASTERFILE, OR TO THE CATALOG BUYER, MAGAZINE SUBSCRIBER TO CONTINUITY CLUB MASTERFILES INDIVIDUALLY. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE, YIELDING INCREMENTAL NAMES TO BE ADDED TO THE MERGE. THIS MODELING PROGRAM GIVES-OUT-OF CATEGORY MAILERS, OR THOSE LOOKING TO GO DEEPER INTO THE ANNIE’S DATABASE, AN OPPORTUNITY TO PULL ONLY THE NAMES MOST LIKE YOUR CURRENT CUSTOMER, DONOR OR SUBSCRIBER, FROM THE ANNIE’S MASTERFILE.
SINCE THE DRG AND MAILER’S DATA ARE BOTH HOUSED AT WILAND, THERE ARE NO EXTRA STEPS INVOLVED IN THE PROCESS.

SRDS Classification
USA Consumer 524 Crafts, Hobbies & Models

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $60.00 fee
E-mail $60.00 fee