Anthony Richards Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe350,627*$65.00
3 month donors65,915$65.00
   6 month donors112,736$65.00
   12 month donors200,330$65.00
Apogee enhancement – 12 month donations to specific causes:
   Children’s charities37,798+15.00
   Catholic charities18,221+15.00
   Health/disease specific36,541+15.00
   Nature/wildlife/environmental16,198+15.00
   Domestic & international relief9,570+15.00
   Social services27,247+15.00
   Veterans assistance31,785+15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Apogee Enhancement$15.00Mextra
100.00+ Buyers$31.00Mextra
25.00+ Buyers$16.00Mextra
50.00+ Buyers$21.00Mextra
75.00+ Buyers$26.00Mextra
Cash Or Credit Card$11.00Mextra
Dollar Maintained: CumMextra
Last Purchase: Average Purchase$8.00Mextra
Multi-buyers Or Single Purchase$11.00Mextra
Product$15.00Mextra
Running Charge$10.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Category/Affinity
Philanthropic RFM Variables
Special Selects:
Small
Medium
Large/Extra
Footwear Buyers
Large Size Footwear Buyers
Key Coding$4.00Mextra
———- SUMMARY DESCRIPTION ———-
Anthony Richards donors who are members of Apogee.
100% female.
Average unit of sale $74.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS… THE ANTHONY RICHARDS FILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE ANTHONY RICHARDS DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC. APOGEE, INFOGROUP’S NON PROFIT CO-OPERATIVE DATABASE SERVES ALL PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
AVERAGE INCOME: $50,000.00

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
60% Direct MailCatalog
40% Space Ads

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
Cartridge$35.00fee
FTP Posting To Donnelley FTP$50.00fee