Appleseed’s Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 500.00 or 10,000.

Selections Counts Price per/M
Total universe 1,218,735 *$115.00
Universe for modeled selections 1,218,735 +30.00

(*) Fundraisers and publishers, 65.00/M; food mailer rate, 85.00/M.
Net name arrangement (minimum 50,000), 85% plus 9.00/M running charges.
Minimum names: modeled names fee applies on 17,000, 500.00 flat.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $7.00 M extra
SCF $7.00 M extra
Zip $7.00 M extra
Modeled Names $30.00 M extra
Run Charges $9.00 M extra
Key Coding $2.00 M extra
Reuse (min.qty. 5,000)
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to Appleseed’s names to connect with their ideal customer type for the highest rate of response.
100% female; average age 60.
Average unit of sale $105.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO APPLESEED’S NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
WILAND MODELS AVAILABLE INCLUDE: BEST DONOR, COMPREHENSIVE, RESPONSE, COMPREHENSIVE CORRELATION, ACQUISITION RESPONSE, CORE REVENUE RESPONSE, LONG-TERM VALUE AND SOURCE COMPOSITE.
FOR OVER SIXTY YEARS, APPLESEED’S HAS BEEN PROVIDING THEIR CUSTOMERS THE FINEST QUALITY AND VALUE. APPLESEED’S NOW INCLUDES 16 PAGES OF THE MONTEREY BAY CLOTHING COLLECTION OFFERING THE LARGEST AND MOST COMPLETE SELECTION AVAILABLE OF COMFORTABLE, CLASSIC CLOTHING AND ACCESSORIES FOR WOMEN OF ALL AGES. THESE CUSTOMERS ARE ACTIVE AND HAVE DISCRETIONARY INCOME TO SPEND ON THEMSELVES, THEIR HOMES, AND THEIR FAMILIES.
AVERAGE INCOME: $75,000.00; HOMEOWNERS, 95%; MARRIED, 70%

SRDS Classification
USA Consumer 520 Children

———- LIST SOURCE ———-

Source Note
Direct Response Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $79.00 fee
SFTP $79.00 fee
E-mail $50.00 fee