Appleseed’s

———- SRDS UPDATED/CONFIRMED ———-
Jun 14, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 375.00 or 5,000.

SelectionsCountsPrice per/M
Total universe804,019*$115.00
30 day buyers47,559+37.00
   3 month buyers133,284+22.00
   6 month buyers210,773+17.00
   12 month buyers353,054+12.00
   24 month buyers534,345$115.00
Product (12 month):
   Women’s apparel346,701+17.00
   Shoes91,218+17.00
   Accessories99,005+17.00
   Intimate60,279+17.00
   Swimwear14,953+17.00
Size (12 month):
   Petite169,944+17.00
   Plus142,361+17.00
Dollar counts/50.00+:
   1 month44,512+27.00
   3 month126,079+27.00
   6 month202,907+27.00
   12 month331,511+27.00
100.00+:
   1 month40,728+42.00
   3 month114,702+42.00
   6 month184,219+42.00
   12 month299,073+42.00
150.00+:
   1 month37,601+47.00
   3 month105,971+47.00
   6 month170,206+47.00
   12 month275,063+47.00
Multi buyers/single buyers:
   1x buyers72,788+11.00
   2x buyers284,393+11.00
   3x buyers243,636+11.00
   4x buyers215,256+11.00
   5x buyers194,144+11.00
Payment type:
   Cash31,619+12.00
   Credit card263,673+12.00
   House credit37,597+12.00

(*) Fundraisers/publisher/rate, 65.00/M; food mailer rate, 85.00/M.
Net name arrangement (50,000 minimum), 85% plus 9.00/M run charges. Net names are against the merge

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
State$7.00Mextra
SCF$7.00Mextra
Zip$7.00Mextra
Multi-buyers$11.00Mextra
Last Purchase $$11.00Mextra
Average Purchase $$11.00Mextra
12 Month Buyers$12.00Mextra
Cash Buyers$12.00Mextra
Credit Card Sold$12.00Mextra
6 Month Buyers$17.00Mextra
Last Order Channel$11.00Mextra
Product$17.00Mextra
Size$17.00Mextra
3 Month Buyers$22.00Mextra
30 Days$37.00Mextra
Dollar Counts
Reuse (5,000 Minimum)
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to Appleseeds magazine.
100% female; average age 60.
Average unit of sale $105.

———- DATACARD DESCRIPTION ———-
FOR OVER 60 YEARS, APPLESEED’S HAS BEEN PROVIDING THEIR CUSTOMERS ONLY THE FINEST QUALITY AND VALUE. APPLESEED’S NOW INCLUDE 16 PAGES OF THE MONTEREY BAY CLOTHING COLLECTION OFFERING THE LARGEST AND MOST COMPLETE SELECTION AVAILABLE OF COMFORTABLE, CLASSIC CLOTHING AND ACCESSORIES FOR WOMEN OF ALL AGES. THESE CUSTOMERS ARE ACTIVE AND HAVE DISCRETIONARY INCOME TO SPEND ON THEMSELVES, THEIR HOMES, AND THEIR FAMILIES.

SRDS Classification
USAConsumer520Children

———- LIST SOURCE ———-

SourceNote
Direct MailDTP/Renewals

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cheshire Labels, 4-up$5.00Mextra
Pressure Sensitive Labels$7.50Mextra
CD-ROM$30.00fee
Cartridge$30.00fee
E-mail$50.00fee
SFTP$79.00fee
FTP$79.00fee