Appleseed’s

———- SRDS UPDATED/CONFIRMED ———-
Jun 14, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 375.00 or 5,000.

Selections Counts Price per/M
Total universe 804,019 *$115.00
30 day buyers 47,559 +37.00
   3 month buyers 133,284 +22.00
   6 month buyers 210,773 +17.00
   12 month buyers 353,054 +12.00
   24 month buyers 534,345 $115.00
Product (12 month):
   Women’s apparel 346,701 +17.00
   Shoes 91,218 +17.00
   Accessories 99,005 +17.00
   Intimate 60,279 +17.00
   Swimwear 14,953 +17.00
Size (12 month):
   Petite 169,944 +17.00
   Plus 142,361 +17.00
Dollar counts/50.00+:
   1 month 44,512 +27.00
   3 month 126,079 +27.00
   6 month 202,907 +27.00
   12 month 331,511 +27.00
100.00+:
   1 month 40,728 +42.00
   3 month 114,702 +42.00
   6 month 184,219 +42.00
   12 month 299,073 +42.00
150.00+:
   1 month 37,601 +47.00
   3 month 105,971 +47.00
   6 month 170,206 +47.00
   12 month 275,063 +47.00
Multi buyers/single buyers:
   1x buyers 72,788 +11.00
   2x buyers 284,393 +11.00
   3x buyers 243,636 +11.00
   4x buyers 215,256 +11.00
   5x buyers 194,144 +11.00
Payment type:
   Cash 31,619 +12.00
   Credit card 263,673 +12.00
   House credit 37,597 +12.00

(*) Fundraisers/publisher/rate, 65.00/M; food mailer rate, 85.00/M.
Net name arrangement (50,000 minimum), 85% plus 9.00/M run charges. Net names are against the merge

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $7.00 M extra
SCF $7.00 M extra
Zip $7.00 M extra
Multi-buyers $11.00 M extra
Last Purchase $ $11.00 M extra
Average Purchase $ $11.00 M extra
12 Month Buyers $12.00 M extra
Cash Buyers $12.00 M extra
Credit Card Sold $12.00 M extra
6 Month Buyers $17.00 M extra
Last Order Channel $11.00 M extra
Product $17.00 M extra
Size $17.00 M extra
3 Month Buyers $22.00 M extra
30 Days $37.00 M extra
Dollar Counts
Reuse (5,000 Minimum)
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to Appleseeds magazine.
100% female; average age 60.
Average unit of sale $105.

———- DATACARD DESCRIPTION ———-
FOR OVER 60 YEARS, APPLESEED’S HAS BEEN PROVIDING THEIR CUSTOMERS ONLY THE FINEST QUALITY AND VALUE. APPLESEED’S NOW INCLUDE 16 PAGES OF THE MONTEREY BAY CLOTHING COLLECTION OFFERING THE LARGEST AND MOST COMPLETE SELECTION AVAILABLE OF COMFORTABLE, CLASSIC CLOTHING AND ACCESSORIES FOR WOMEN OF ALL AGES. THESE CUSTOMERS ARE ACTIVE AND HAVE DISCRETIONARY INCOME TO SPEND ON THEMSELVES, THEIR HOMES, AND THEIR FAMILIES.

SRDS Classification
USA Consumer 520 Children

———- LIST SOURCE ———-

Source Note
Direct Mail DTP/Renewals

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up $5.00 M extra
Pressure Sensitive Labels $7.50 M extra
CD-ROM $30.00 fee
Cartridge $30.00 fee
E-mail $50.00 fee
SFTP $79.00 fee
FTP $79.00 fee