Arbor Day Foundation Donors/Members

———- SRDS UPDATED/CONFIRMED ———-
May 18, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2015
Minimum order 350.00 or 5,000.

Selections Counts Price per/M
Total universe 1,275,000 *$85.00
24 month hotline 1,275,000 $85.00
   12 month hotline 749,000 +6.00
   6 month hotline 414,000 +11.00
   3 month hotline 319,000 +16.00
   1 month hotline 50,000 +21.00
   25-36 month hotline 373,000 $75.00

(*) Non-reciprocal fee, plus 15.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
25.00+ Donors $20.00 M extra
Gender $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
1 Month Hotline $20.00 M extra
3 Month Hotline $15.00 M extra
6 Month Hotline $10.00 M extra
12 Month Hotline $5.00 M extra
Enhancements $15.00 M extra
Key Coding $3.00 M extra
Arbor Day Foundation Donor/Member Lifestyle Interests:
Enjoy Gardening
Sports/Outdoor Enthusiasts
Mail Order Buyers
Interested In Healthy Living And/Or Health & Fitness
Avid Book Readers
Subscribe To Magazines And/Or Purchase Books
History Buffs
Enjoy Cooking
Business Owners
Enjoy Wine
Zip Set Up $25.00 fee
———- SUMMARY DESCRIPTION ———-
Arbor Day donors/members who are consistent supporters of health, societal benefit and cultural organizations.
38% male, 48% female.
Average unit of sale $15.

———- DATACARD DESCRIPTION ———-
INSPIRING PEOPLE TO PLANT, NURTURE AND CELEBRATE TREES, THE ARBOR DAY FOUNDATION PLANTS AND DISTRIBUTES MORE THAN 10 MILLION TREES EACH YEAR. THEY STRIVE TO MAKE THE WORLD A GREENER AND HEALTHIER PLACE, AS EVIDENCED BY THEIR MANY CONSERVATION AND EDUCATION PROGRAMS INCLUDING TREE CITY USA, TREE CAMPUS USA, NATURE EXPLORE, ARBOR DAY FARM AND RAIN FOREST RESCUE.
WITH THEIR MEMBERSHIP, ARBOR DAY MEMBERS RECEIVE SOME OR ALL OF THE FOLLOWING FREE WELCOME GIFTS: THE TREE BOOK (FULL COLOR TREE PLANTING/CARE GUIDE), RAIN FOREST RESCUE CALENDAR, ARBOR DAY BIMONTHLY NEWSLETTER, PERSONALIZED ADDRESS LABELS, 2 GIVE-A-TREE CARDS, 2 TREES PLANTED IN HONOR OF LOVED ONES AS WELL AS DISCOUNTS ON MORE THAN 100 VARIETIES OF TREES. NEW MEMBERS MAY ALSO RECEIVE 10 FREE TREES, WHICH THEY MAY KEEP, OR DONATE BACK TO THE ORGANIZATION.
ARBOR DAY DONORS/MEMBERS INDULGE THEIR GREEN THUMBS BY ORDERING FROM MANY DIFFERENT GARDENING AND GARDEN SUPPLY CATALOGS. BUT THEY ALSO ENJOY RECEIVING GIFT AND GENERAL MERCHANDISE CATALOGS WHERE THEY PURCHASE FOOD, HOUSEWARES AND OTHER MERCHANDISE FOR THEMSELVES AND LOVED ONES.
ARBOR DAY DONORS/MEMBERS ARE AN INVOLVED AND ENGAGED AUDIENCE AND ARE FREQUENTLY ON THE LOOKOUT FOR PUBLISHING OFFERS, ESPECIALLY FROM WOMEN’S-INTEREST/SHELTER PUBLICATIONS AND GENERAL INTEREST MAGAZINES. LOOKING TO MAKE THE WORLD A BETTER PLACE, THEIR PASSION EXTENDS BEYOND THE ENVIRONMENT. ARBOR DAY DONORS/MEMBERS ARE ALSO CONSISTENT SUPPORTERS OF HEALTH, SOCIETAL BENEFIT AND CULTURAL ORGANIZATIONS.
93% ARE MARRIED
65% ARE HOMEOWNERS
AVERAGE INCOME: $71,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
CD-ROM $50.00 fee
Diskette $50.00 fee
FTP $50.00 fee
E-mail $50.00 fee