Arbor Day Foundation Give-A-Tree Donors/Members

———- SRDS UPDATED/CONFIRMED ———-
May 18, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2015
Minimum order 350.00 or 5,000.

SelectionsCountsPrice per/M
Total universe298,000*$85.00
12 month hotline213,000+5.00
6 month hotline120,000+10.00
3 month hotline80,000+15.00
1 month hotline20,000+20.00

(*) Non-reciprocal, 15.00/M.
Net name arrangement (minimum 50,000), 85% 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Hotline$20.00Mextra
12 Month Hotine$5.00Mextra
3 Month Hotline$15.00Mextra
6 Monrh Hotline$10.00Mextra
Enhancements$15.00Mextra
Gender$8.00Mextra
SCF$8.00Mextra
Zip$8.00Mextra
State$8.00Mextra
Key Coding$3.00Mextra
Zip Set Up Fee$25.00fee
———- SUMMARY DESCRIPTION ———-
Donors and members who purchased greeting cards from the National Arbor Day Foundation.
43% male, 43% female.
Average unit of sale $15.

———- DATACARD DESCRIPTION ———-
GIVE-A-TREE DONORS/MEMBERS RESPONDED TO ARBOR DAY FOUNDATION’S GIVE -A-TREE DIRECT MAIL APPEAL. WITH THEIR MEMBERSHIP DONORS RECEIVE 2 FREE GIVE-A-TREE CARDS, TO BE GIFTED TO A FRIEND OR LOVED ONES. EACH CARD PLANTS A TREE IN OUR NATIONAL FORESTS, IN THE NAME OF THE GIFT RECIPIENT. IN ADDITION, ARBOR DAY GIVE-A-TREE DONORS/MEMBERS ALSO RECEIVE THE FOLLOWING FREE WELCOME GIFTS: THE TREE BOOK (FULL COLOR TREE PLANTING AND CARE GUIDE), A FREE SUBSCRIPTION TO ARBOR DAY’S BIMONTHLY NEWSLETTER, AS WELL AS DISCOUNTS ON MORE THAN 100 VARIETIES OF TREES.
THE ARBOR DAY FOUNDATION STRIVES TO MAKE THE WORLD A GREENER AND HEALTHIER PLACE AS EVIDENCED BY THEIR MANY CONSERVATION AND EDUCATION PROGRAMS, INCLUDING TREE CITY USA, TREE CAMPUS USA, NATURE EXPLORE, ARBOR DAY AND RAIN FOREST RESCUE.
AVERAGE INCOME: $71,000.00

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee
Diskette$50.00fee
CD-ROM$50.00fee