Arbor Day Foundation Give-A-Tree Donors/Members

———- SRDS UPDATED/CONFIRMED ———-
May 18, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2015
Minimum order 350.00 or 5,000.

Selections Counts Price per/M
Total universe 298,000 *$85.00
12 month hotline 213,000 +5.00
6 month hotline 120,000 +10.00
3 month hotline 80,000 +15.00
1 month hotline 20,000 +20.00

(*) Non-reciprocal, 15.00/M.
Net name arrangement (minimum 50,000), 85% 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $20.00 M extra
12 Month Hotine $5.00 M extra
3 Month Hotline $15.00 M extra
6 Monrh Hotline $10.00 M extra
Enhancements $15.00 M extra
Gender $8.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
State $8.00 M extra
Key Coding $3.00 M extra
Zip Set Up Fee $25.00 fee
———- SUMMARY DESCRIPTION ———-
Donors and members who purchased greeting cards from the National Arbor Day Foundation.
43% male, 43% female.
Average unit of sale $15.

———- DATACARD DESCRIPTION ———-
GIVE-A-TREE DONORS/MEMBERS RESPONDED TO ARBOR DAY FOUNDATION’S GIVE -A-TREE DIRECT MAIL APPEAL. WITH THEIR MEMBERSHIP DONORS RECEIVE 2 FREE GIVE-A-TREE CARDS, TO BE GIFTED TO A FRIEND OR LOVED ONES. EACH CARD PLANTS A TREE IN OUR NATIONAL FORESTS, IN THE NAME OF THE GIFT RECIPIENT. IN ADDITION, ARBOR DAY GIVE-A-TREE DONORS/MEMBERS ALSO RECEIVE THE FOLLOWING FREE WELCOME GIFTS: THE TREE BOOK (FULL COLOR TREE PLANTING AND CARE GUIDE), A FREE SUBSCRIPTION TO ARBOR DAY’S BIMONTHLY NEWSLETTER, AS WELL AS DISCOUNTS ON MORE THAN 100 VARIETIES OF TREES.
THE ARBOR DAY FOUNDATION STRIVES TO MAKE THE WORLD A GREENER AND HEALTHIER PLACE AS EVIDENCED BY THEIR MANY CONSERVATION AND EDUCATION PROGRAMS, INCLUDING TREE CITY USA, TREE CAMPUS USA, NATURE EXPLORE, ARBOR DAY AND RAIN FOREST RESCUE.
AVERAGE INCOME: $71,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee
Diskette $50.00 fee
CD-ROM $50.00 fee