Arbor Day Foundation Wiland Direct Modeled Selections Program

———- SRDS UPDATED/CONFIRMED ———-
May 14, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2015
Minimum order 500.00 or 20,000.

Selections Counts Price per/M
Total universe 2,565,000 *$85.00

(*) Scoring fee, plus 30.00/M. 20,000 name minimum order.
Reuse is allowed at original base rate & subject to list owner approval.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Scoring $30.00 M extra
———- SUMMARY DESCRIPTION ———-
WIland Direct members can now have their custom models applied to the Arbor Day file, allowing them to reach their ideal target audience.
38% male, 48% female; ages 46-75.
Average unit of sale $15.

———- DATACARD DESCRIPTION ———-
INSPIRING PEOPLE TO PLANT, NURTURE AND CELEBRATE TREES, THE ARBOR DAY FOUNDATION PLANTS AND DISTRIBUTES MORE THAN 10 MILLION TREES EACH YEAR. THEY STRIVE TO MAKE THE WORLD A GREENER AND HEALTHIER PLACE, AS EVIDENCED BY THEIR MANY CONSERVATION AND EDUCATION PROGRAMS INCLUDING TREE CITY USA, TREE CAMPUS USA, NATURE EXPLORE, ARBOR DAY FARM AND RAIN FOREST RESCUE.
WILAND DIRECT MEMBERS CAN NOW HAVE THEIR CUSTOM MODELS APPLIED TO THE ARBOR DAY FILE, ALLOWING THEM TO REACH THEIR IDEAL TARGET AUDIENCE. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE, YIELDING INCREMENTAL NAMES TO BE ADDED TO THE MERGE. THIS MODELING PROGRAM PROVIDES OUT-OF-CATEGORY MAILERS AN OPPORTUNITY TO TARGET ONLY THE NAMES MOST LIKE YOUR CURRENT CUSTOMER, DONO0R OR SUBSCRIBER FROM THE ARBOR DAY FOUNDATION FILE.
ARBOR DAY FOUNDATION DONOR/MEMBER DEMOGRAPHICS:
41% ARE UNDER 55 YR.
35% ARE AGE 66+
MAJORITY HAVE HHI GREATER THAN $50,000
1/4 OF DONORS/MEMBERS EARN $100K+/YEAR
93% ARE MARRIED
65% ARE HOMEOWNERS
ARBOR DAY FOUNDATION DONOR/MEMBER LIFESTYLE INTERESTS:
90% ENJOY GARDENING
85% ARE SPORTS/OUTDOOR ENTHUSIASTS
74% ARE MAIL ORDER BUYERS
70% ARE INTERESTED IN HEALTHY LIVING AND/OR HEALTH & FITNESS
66% ARE AVID BOOK READERS
63% SUBSCRIBE TO MAGAZINES AND/OR PURCHASE BOOKS
61% ARE HISTORY BUFFS
53% ENJOY COOKING
51% ARE BUSINESS OWNERS
50% ENJOY WINE
AVERAGE INCOME: $71,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
CD ROM $50.00 fee
Diskette $50.00 fee
E-mail $50.00 fee
FTP $50.00 fee