Archaeology Magazine – DonorBase

———- SRDS UPDATED/CONFIRMED ———-
Apr 16, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2015
Minimum order 10,000.

Selections Counts Price per/M
Total Universe 107,930 *$85.00
Animale Welfare (Category 28,350 $85.00
Category:
   Animal Welfare 28,350 $85.00
   Arts/Culture 18,790 $85.00
   Environmental 45,370 $85.00
   Health 32,250 $85.00
   Humanitarian 47,660 $85.00
   Intl Relief 27,130 $85.00
   Liberal 12,170 $85.00
   Public Benefit 49,350 $85.00
   Religious 11,900 $85.00

(*) DonorBase, plus 30.00/M; health fundraiser rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Donorbase $30.00 M extra
All Selects Inclusive Within The 30.00/M
Key Coding
———- SUMMARY DESCRIPTION ———-
Subscribers who have also donated to various causes as identified by a DonorBase match.
44% male, 39% female.
Average unit of sale $21.95.

———- DATACARD DESCRIPTION ———-
AIA’S AWARD-WINNING MAGAZINE ENTERS ITS SEVENTH DECADE OF PUBLICATION BRINGING THE EXCITEMENT OF ARCHAEOLOGICAL DISCOVERY TO A POPULAR AUDIENCE. FILLED WITH INCISIVE ARTICLES, COLORFUL GRAPHICS, AND STUNNING PHOTOS, ARCHAEOLOGY IS SERIOUS FUN. IN-DEPTH COVERAGE OF SCIENCE, HISTORY, CULTURE, TRAVEL AND ART BREATHES NEW LIFE INTO DIGGING DEEPER TO FIND TRUE MEANING. THIS UNIQUE AUDIENCE BRINGS TOGETHER PROFESSIONAL ARCHAEOLOGISTS, STUDENTS, AND MANY OTHER EDUCATED READERS FROM ALL WALKS TO LIFE. THEY FORM A DIVERSE GROUP UNITED BY A SHARED PASSION FOR ARCHAEOLOGY AND ITS ROLE IN FURTHERING HUMAN KNOWLEDGE.
ARCHAEOLOGY HAS PARTNERED WITH DONORBASE TO IDENTIFY SUBSCRIBERS WHO HAVE DONATED TO SPECIFIC CAUSES. CHARITABLE CATEGORIES INCLUDE: ANIMAL WELFARE, ARTS/CULTURE, ENVIRONMENTAL, HEALTH.DISEASE, HUMANITARIAN/SOCIAL, INTERNATIONAL RELIEF, POLITICAL (CONSERVATIVE OR LIBERAL), PUBLIC BENEFIT AND RELIGIOUS. THIS LIST SELECTION IS ONLY AVAILABLE TO DONORBASE MEMBERS.
AVERAGE INCOME: $109,000.00
40% HAVE A NET WORTH OVER $500,000
89% ATTENDED COLLEGE, 30% HOLD A POSTGRADUATE DEGREE
68% PROFESSIONAL/MANAGERIAL
79% OWN INVESTMENTS
INTERESTS:
82% VISIT MUSEUMS
59% TOOK 3+ VACATIONS IN THE PAST YEAR, 41% TO HISTORICAL AREAS
50% ENGAGE IN REGULAR FITNESS PROGRAM
28% PARTICIPATE IN CHARITY EVENTS
55% ENJOY OUTDOOR ACTIVITIES LIKE BACKPACKING & KAYAKING
PURCHASING BEHAVIOR:
90% ORDERED BY MAIL IN THE PAST YEAR
23% COMPUTER SOFTWARE
58% CLOTHING, APPAREL
33% EVENT TICKETS
57% HOTEL RESERVATIONS
64% PURCHASED 7+BOOKS
ARCHAEOLOGY MAGAZINE HAS BEEN PUBLISHED CONTINUOUSLY FOR MORE THAN 65 YEARS. IT IS A PUBLICATION OF THE ARCHAEOLOGICAL INSTITUTE OF AMERICA, A 133-YEAR-OLD NONPROFIT ORGANIZATION DEDICATED TO THE PRESERVATION OF HUMAN HERITAGE. 86% WILLING TO PAY MORE FOR ENVIRONMENTALLY-SAFE PRODUCTS

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee