Archaeology Magazine – Wiland Modeled Selection Program

———- SRDS UPDATED/CONFIRMED ———-
Jun 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 224,741 *$105.00

(*) Fundraiser rate, 85.00/M; Health fundraiser rate, 75.00/M; Catalog rate, 90.00/M. Scoring Fee for members open to all participants, plus 30.00/M. Scoring Fee for members who limit participants, plus 40.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Scoring Fee Open Participants $30.00 M extra
Scoring Fee Closed Participants $40.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can have their custom models applied to the Archaeology Magazine.
44% male, 39% female.
Average unit of sale $21.95.

———- DATACARD DESCRIPTION ———-
AIA’S AWARD-WINNING MAGAZINE ENTERS ITS SEVENTH DECADE OF PUBLICATION BRINGING THE EXCITEMENT OF ARCHAEOLOGICAL DISCOVERY TO A POPULAR AUDIENCE. FILLED WITH INCISIVE ARTICLES, COLORFUL GRAPHICS, AND STUNNING PHOTOS, ARCHAEOLOGY IS SERIOUS FUN. IN-DEPTH COVERAGE OF SCIENCE, HISTORY, CULTURE, TRAVEL AND ART BREATHES NEW LIFE INTO DIGGING DEEPER TO FIND TRUE MEANING.
THIS UNIQUE AUDIENCE BRINGS TOGETHER PROFESSIONAL ARCHAEOLOGISTS, STUDENTS, AND MANY OTHER EDUCATED READERS FROM ALL WALKS OF LIFE. THEY FORM A DIVERSE GROUP UNITED BY A SHARED PASSION FOR ARCHAEOLOGY AND ITS ROLE IN FURTHERING HUMAN KNOWLEDGE.
WILAND DIRECT MEMBERS CAN HAVE THEIR CUSTOM MODELS APPLIED TO THE ARCHAEOLOGY MAGAZINE SUBSCRIBERS, ALLOWING THEM TO REACH THEIR IDEAL TARGET AUDIENCE. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE, YIELDING INCREMENTAL NAMES TO BE ADDED TO THE MERGE. THE MODELING PROGRAM PROVIDES OUT-OF-CATEGORY MAILERS, OR THOSE LOOKING TO GO DEEPER IN THE FILE, AN OPPORTUNITY TO TARGET ONLY THE NAMES MOST LIKE YOUR CURRENT CUSTOMER, DONOR OR SUBSCRIBER FROM THE ARCHAEOLOGY MAGAZINE SUBSCRIBERS.
AVERAGE INCOME: $109,000.00

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $65.00 fee
FTP $65.00 fee