Arizona Mail Order Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 291,480 *$70.00
3 month donors 137,940 $70.00
   6 month donors 205,468 $70.00
   12 month donors 291,480 $70.00
Apogee enhancement – 12 month donations to specific causes:
   Animal welfare 11,345 +15.00
   Children’s charities 53,336 +15.00
   Catholic charities 90,038 +15.00
   Health/disease specific 108,557 +15.00
   Nature/wildlife/environmental 48,632 +15.00
   Domestic & international relief 25,040 +15.00
   Social services 71,375 +15.00
   Veterans assistance 74,766 +15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Apogee Enhancement $15.00 M extra
25.00+ Buyers $21.00 M extra
50.00+ Buyers $26.00 M extra
75.00+ Buyers $31.00 M extra
100.00+ Buyers $36.00 M extra
Credit Card $12.00 M extra
In House Credit Card $12.00 M extra
Cash $12.00 M extra
Geographic $10.00 M extra
Gender $10.00 M extra
Average Purchase $12.00 M extra
Last Purchase $12.00 M extra
Lifestyle $17.00 M extra
Run Charge $10.00 M extra
Dollar Counts
Category/Affinity
Philanthropic RFM Variables
———- SUMMARY DESCRIPTION ———-
Arizona mail order donors who are members of Apogee.
3% male, 92% female; average age 55.
Average unit of sale $80.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS… THE ARIZONA MAIL ORDER MASTERFILE IN NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE ARIZONA MAIL ORDER MASTERFILE WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC. APOGEE, INFOGROUP’S NON PROFIT CO-OPERATIVE DATABASE, SERVES ALL NON PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
AVERAGE INCOME: $50,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP Posting To Donnelley FTP Site Only $59.00 fee