Arizona Mail Order TargetReady Model Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe639,344*$105.00
TargetReady model (12 month):
   Adult education78,867+20.00
   Adventure seekers14,011+20.00
   All-terrain-vehicle89,228+20.00
   Alternative medicine model99,160+20.00
   Annuities222,639+20.00
   Auto club model162,071+20.00
   Auto loan39,122+20.00
   Avid cellular phone users10,646+20.00
   Avid gamers5,866+20.00
   Avid theme park visitors18,774+20.00
   Avid smart phone users6,400+20.00
   Baby products4,710+20.00
   Blog writing model8,505+20.00
   Business banking model97,218+20.00
   Camping45,916+20.00
   Cat product131,304+20.00
   Cell phone only model6,103+20.00
   Comprehensive auto insurance116,561+20.00
   Conservative115,000+20.00
   Cook for fun32,898+20.00
   Cook from scratch147,217+20.00
   Country club members127,336+20.00
   Credit card reqards102,832+20.00
   Cruise124,381+20.00
   Diet products166,484+20.00
   DIY auto maintenance model37,691+20.00
   Dog product56,244+20.00
   Donors to PBS/NPR229,102+20.00
   Education loan10,053+20.00
   eReader model44,987+20.00
   Fantasy sports15,623+20.00
   Fast food14,103+20.00
   Financial planner176,018+20.00
   Foreign travel for vacation48,947+20.00
   Frequent business travelers27,161+20.00
   Frequent flyer47,661+20.00
   Freshwater fishing56,905+20.00
   Garden maintenance107,360+20.00
   Gift buyers80,596+20.00
   Green/environmental purchase71,376+20.00
   Health insurance196,938+20.00
   Heavy book buyer107,516+20.00
   Heavy coupon users222,723+20.00
   Heavy family restaurant visitors107,181+20.00
   Heavy frozen dinner users51,416+20.00
   Heavy investment traders84,567+20.00
   Heavy pay-per-view movie15,969+20.00
   Heavy pay-per-view sports6,849+20.00
   Heavy vitamin & dietary supplement232,516+20.00
   Heavy catalog buyer175,100+20.00
   Heavy domestic travelers95,331+20.00
   Heavy online buyer65,313+20.00
   Heavy snack eaters59,970+20.00
   High risk/high return investors101,026+20.00
   High end apparel60,460+20.00
   High-end electronics buyers14,948+20.00
   High-end sporting equipment25,659+20.00
   Higher education61,052+20.00
   High-value security investors172,810+20.00
   High-value stock investors116,144+20.00
   Hockey buyer70,659+20.00
   Home improvement56,770+20.00
   Home office model145,574+20.00
   Hunting55,336+20.00
   Hybrid cars98,900+20.00
   Impulse buyers136,020+20.00
   International long distance28,696+20.00
   Leaning conservative207,358+20.00
   Leaning liberal38,815+20.00
   Liberal25,584+20.00
   Life insurance82,025+20.00
   Live theater138,366+20.00
   Low risk/low return investors199,139+20.00
   Low-end sporting equi[87,412+20.00
   Luxury automobile buyers96,552+20.00
   Luxury hotel64,116+20.00
   Major home remodeling model129,373+20.00
   Minivan buyer73,556+20.00
   Mobile internet access model7,287+20.00
   Moderate economy hotel model100,594+20.00
   Music concerts – classical144,448+20.00
   Music concerts – country65,052+20.00
   Music concerts – rock13,005+20.00
   New_vehicle_buyer169,445+20.00
   Non_religious_donor_model125,677+20.00
   Online_gaming_activity_model15,388+20.00
   Online_music_download5,208+20.00
   Online_bill_payment_model12,370+20.00
   Online_investment_trading_model63,270+20.00
   Online_purchase_business_model24,934+20.00
   Online_purchase_personal_model20,584+20.00
   Online_travel_plan_model14,472+20.00
   Online_TV_download_model8,156+20.00
   Onsite tax preparation service17,289+20.00
   Opinion leaders70,864+20.00
   Organic foods74,408+20.00
   Outdoor activities19,638+20.00
   Physical fitness clubs44,150+20.00
   Pilates yoga77,055+20.00
   Power boating48,997+20.00
   Professional tax preparation120,894+20.00
   Real estate investment152,051+20.00
   Religious donors184,412+20.00
   Rental car45,176+20.00
   Safety & security conscious128,643+20.00
   Saltwarer fishing78,270+20.00
   Satellite TV105,885+20.00
   Shopaholics50,950+20.00
   Small business insurance75,162+20.00
   Social media network model6,137+20.00
   Specialty organic food store model67,715+20.00
   Sports fans – college basketball27,397+20.00
   Sports fans – college football22,558+20.00
   Sports fans – golf64,128+20.00
   Sports fans – NASCAR61,214+20.00
   Sports fans – professional baseball19,681+20.00
   Sports fans – professional basketball14,786+20.00
   Sports fans – profesional football10,472+20.00
   Sports fans – professional wrestling20,607+20.00
   Sports fans – soccer17,803+20.00
   Sports fans – tennis61,817+20.00
   Sports fanatics53,604+20.00
   SUV buyer79,398+20.00
   Timeshare owner89,865+20.00
   Voice over internet model23,280+20.00
   Wholesale club model67,508+20.00
   Wifi in home model7,044+20.00
   Wifi outside of home model8,095+20.00
   Wine lovers161,610+20.00
   Work health insurance42,071+20.00

(*) Fundraiser rate, 70.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Target Ready Model Select$20.00Mextra
25.00+ Buyers$21.00Mextra
50.00+ Buyers$26.00Mextra
75.00+ Buyers$31.00Mextra
100.00+ Buyers$36.00Mextra
Credit Card$12.00Mextra
In House Credit Card$12.00Mextra
Cash$12.00Mextra
Geographic$10.00Mextra
Gender$10.00Mextra
Average Purchase$9.00Mextra
Internet$15.00Mextra
Large Size$17.00Mextra
Age$17.00Mextra
Income$17.00Mextra
Lifestyle$17.00Mextra
Model/Title/Counts (12 Month)$20.00Mextra
Run Charge$10.00Mextra
———- SUMMARY DESCRIPTION ———-
TargetReady Models have been applied to the highly responsive Arizona mail order file.
3% male, 92% female.
Average unit of sale $80.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE ARIZONA MAIL ORDER FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS BASED ON A FULL ARRAY OF AVAILABLE INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
AVERAGE INCOME: $50,000.00

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct ResponseBuyers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP Posting To Donnelley FTP Site Only$59.00fee