Arizona Mail Order TargetReady Model Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 639,344 *$105.00
TargetReady model (12 month):
   Adult education 78,867 +20.00
   Adventure seekers 14,011 +20.00
   All-terrain-vehicle 89,228 +20.00
   Alternative medicine model 99,160 +20.00
   Annuities 222,639 +20.00
   Auto club model 162,071 +20.00
   Auto loan 39,122 +20.00
   Avid cellular phone users 10,646 +20.00
   Avid gamers 5,866 +20.00
   Avid theme park visitors 18,774 +20.00
   Avid smart phone users 6,400 +20.00
   Baby products 4,710 +20.00
   Blog writing model 8,505 +20.00
   Business banking model 97,218 +20.00
   Camping 45,916 +20.00
   Cat product 131,304 +20.00
   Cell phone only model 6,103 +20.00
   Comprehensive auto insurance 116,561 +20.00
   Conservative 115,000 +20.00
   Cook for fun 32,898 +20.00
   Cook from scratch 147,217 +20.00
   Country club members 127,336 +20.00
   Credit card reqards 102,832 +20.00
   Cruise 124,381 +20.00
   Diet products 166,484 +20.00
   DIY auto maintenance model 37,691 +20.00
   Dog product 56,244 +20.00
   Donors to PBS/NPR 229,102 +20.00
   Education loan 10,053 +20.00
   eReader model 44,987 +20.00
   Fantasy sports 15,623 +20.00
   Fast food 14,103 +20.00
   Financial planner 176,018 +20.00
   Foreign travel for vacation 48,947 +20.00
   Frequent business travelers 27,161 +20.00
   Frequent flyer 47,661 +20.00
   Freshwater fishing 56,905 +20.00
   Garden maintenance 107,360 +20.00
   Gift buyers 80,596 +20.00
   Green/environmental purchase 71,376 +20.00
   Health insurance 196,938 +20.00
   Heavy book buyer 107,516 +20.00
   Heavy coupon users 222,723 +20.00
   Heavy family restaurant visitors 107,181 +20.00
   Heavy frozen dinner users 51,416 +20.00
   Heavy investment traders 84,567 +20.00
   Heavy pay-per-view movie 15,969 +20.00
   Heavy pay-per-view sports 6,849 +20.00
   Heavy vitamin & dietary supplement 232,516 +20.00
   Heavy catalog buyer 175,100 +20.00
   Heavy domestic travelers 95,331 +20.00
   Heavy online buyer 65,313 +20.00
   Heavy snack eaters 59,970 +20.00
   High risk/high return investors 101,026 +20.00
   High end apparel 60,460 +20.00
   High-end electronics buyers 14,948 +20.00
   High-end sporting equipment 25,659 +20.00
   Higher education 61,052 +20.00
   High-value security investors 172,810 +20.00
   High-value stock investors 116,144 +20.00
   Hockey buyer 70,659 +20.00
   Home improvement 56,770 +20.00
   Home office model 145,574 +20.00
   Hunting 55,336 +20.00
   Hybrid cars 98,900 +20.00
   Impulse buyers 136,020 +20.00
   International long distance 28,696 +20.00
   Leaning conservative 207,358 +20.00
   Leaning liberal 38,815 +20.00
   Liberal 25,584 +20.00
   Life insurance 82,025 +20.00
   Live theater 138,366 +20.00
   Low risk/low return investors 199,139 +20.00
   Low-end sporting equi[ 87,412 +20.00
   Luxury automobile buyers 96,552 +20.00
   Luxury hotel 64,116 +20.00
   Major home remodeling model 129,373 +20.00
   Minivan buyer 73,556 +20.00
   Mobile internet access model 7,287 +20.00
   Moderate economy hotel model 100,594 +20.00
   Music concerts – classical 144,448 +20.00
   Music concerts – country 65,052 +20.00
   Music concerts – rock 13,005 +20.00
   New_vehicle_buyer 169,445 +20.00
   Non_religious_donor_model 125,677 +20.00
   Online_gaming_activity_model 15,388 +20.00
   Online_music_download 5,208 +20.00
   Online_bill_payment_model 12,370 +20.00
   Online_investment_trading_model 63,270 +20.00
   Online_purchase_business_model 24,934 +20.00
   Online_purchase_personal_model 20,584 +20.00
   Online_travel_plan_model 14,472 +20.00
   Online_TV_download_model 8,156 +20.00
   Onsite tax preparation service 17,289 +20.00
   Opinion leaders 70,864 +20.00
   Organic foods 74,408 +20.00
   Outdoor activities 19,638 +20.00
   Physical fitness clubs 44,150 +20.00
   Pilates yoga 77,055 +20.00
   Power boating 48,997 +20.00
   Professional tax preparation 120,894 +20.00
   Real estate investment 152,051 +20.00
   Religious donors 184,412 +20.00
   Rental car 45,176 +20.00
   Safety & security conscious 128,643 +20.00
   Saltwarer fishing 78,270 +20.00
   Satellite TV 105,885 +20.00
   Shopaholics 50,950 +20.00
   Small business insurance 75,162 +20.00
   Social media network model 6,137 +20.00
   Specialty organic food store model 67,715 +20.00
   Sports fans – college basketball 27,397 +20.00
   Sports fans – college football 22,558 +20.00
   Sports fans – golf 64,128 +20.00
   Sports fans – NASCAR 61,214 +20.00
   Sports fans – professional baseball 19,681 +20.00
   Sports fans – professional basketball 14,786 +20.00
   Sports fans – profesional football 10,472 +20.00
   Sports fans – professional wrestling 20,607 +20.00
   Sports fans – soccer 17,803 +20.00
   Sports fans – tennis 61,817 +20.00
   Sports fanatics 53,604 +20.00
   SUV buyer 79,398 +20.00
   Timeshare owner 89,865 +20.00
   Voice over internet model 23,280 +20.00
   Wholesale club model 67,508 +20.00
   Wifi in home model 7,044 +20.00
   Wifi outside of home model 8,095 +20.00
   Wine lovers 161,610 +20.00
   Work health insurance 42,071 +20.00

(*) Fundraiser rate, 70.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Target Ready Model Select $20.00 M extra
25.00+ Buyers $21.00 M extra
50.00+ Buyers $26.00 M extra
75.00+ Buyers $31.00 M extra
100.00+ Buyers $36.00 M extra
Credit Card $12.00 M extra
In House Credit Card $12.00 M extra
Cash $12.00 M extra
Geographic $10.00 M extra
Gender $10.00 M extra
Average Purchase $9.00 M extra
Internet $15.00 M extra
Large Size $17.00 M extra
Age $17.00 M extra
Income $17.00 M extra
Lifestyle $17.00 M extra
Model/Title/Counts (12 Month) $20.00 M extra
Run Charge $10.00 M extra
———- SUMMARY DESCRIPTION ———-
TargetReady Models have been applied to the highly responsive Arizona mail order file.
3% male, 92% female.
Average unit of sale $80.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE ARIZONA MAIL ORDER FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS BASED ON A FULL ARRAY OF AVAILABLE INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
AVERAGE INCOME: $50,000.00

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Response Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP Posting To Donnelley FTP Site Only $59.00 fee