Arthritis Foundation TargetReady Modeled Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 6,500.

SelectionsCountsPrice per/M
Total universe219,389*$70.00
3 month donors23,499$90.00
   6 month donors60,172$85.00
   12 month donors100,560$80.00
   24 month donors161,902$75.00
   36 month donors219,389$70.00
Target ready model:
   Adult education26,172+15.00
   Adventure seekers4,190+15.00
   All-terrain-vehicle19,632+15.00
   Alternative medicine model32,369+15.00
   Annuities74,865+15.00
   Auto club model59,925+15.00
   Auto loan16,339+15.00
   Avid cellular phone users2,713+15.00
   Avid gamers1,480+15.00
   Avid theme park visitors6,659+15.00
   Avid smart phone users1,400+15.00
   Baby products809+15.00
   Blog writing model2,680+15.00
   Business banking model37,253+15.00
   Camping12,604+15.00
   Cat product36,608+15.00
   Comprehensive auto model45,147+15.00
   Conservative29,802+15.00
   Cook for fun13,823+15.00
   Cook from scratch44,633+15.00
   Country club members40,762+15.00
   Credit card rewards47,566+15.00
   Cruise50,212+15.00
   Diet products48,970+15.00
   DIY auto maintenance model8,265+15.00
   Dog products14,415+15.00
   Donors to PBS/NPR81,259+15.00
   Ereader model19,916+15.00
   Fantasy sports5,805+15.00
   Fast food4,225+15.00
   Financial planner65,294+15.00
   Foreign travel for vacation23,543+15.00
   Frequent business travelers12,958+15.00
   Frequent flyer21,299+15.00
   Freshwater fishing13,452+15.00
   Garden maintenance41,988+15.00
   Gift buyers38,135+15.00
   Green/environmental purchase35,738+15.00
   Health insurance62,337+15.00
   Heavy book buyer42,748+15.00
   Heavy coupon users66,530+15.00
   Heavy family restaurant visitors28,945+15.00
   Heavy frozen dinner users6,482+15.00
   Heavy investment traders40,087+15.00
   Heavy pay per view movie4,281+15.00
   Heavy pay per view sports1,047+15.00
   Heavy vitamin & dietary supplement79,610+15.00
   Heavy catalog buyers65,992+15.00
   Heavy domestic travelers40,792
   Heavy online buyers29,320
   Heavy snack eaters7,206
   High risk/high return investors46,619+15.00
   High-end apparel25,158+15.00
   High end sporting equipment10,586+15.00
   Higher-education31,537+15.00
   High value security investors67,423+15.00
   High value stock investors49,530+15.00
   Hockey buyer31,256+15.00
   Home improvement25,991+15.00
   Home office model50,517+15.00
   Hunting16,247+15.00
   Hybrid cars35,944+15.00
   Impulse buyers51,476+15.00
   International long distance12,578+15.00
   Leaning conservative72,364+15.00
   Leaning liberal18,886+15.00
   Liberal8,259+15.00
   Life insurance37,323+15.00
   Live theater57,333+15.00
   Low risk/low returrn investors73,319+15.00
   Low-end sporting equipment34,993+15.00
   Luxury automobile buyers35,913+15.00
   Luxury hotel29,234+15.00
   Major home remodeling model47,797+15.00
   Minivan buyers26,141+15.00
   Moderate/economy hotel model32,818+15.00
   Music concerts – classical58,363+15.00
   Music concerts – country18,915+15.00
   New vehicle buyer62,221+15.00
   Non-religious donor model53,764+15.00
   Online gaming activity model3,717+15.00
   Online music download model1,249+15.00
   Online bill payment model4,312+15.00
   Online investment trading model29,561+15.00
   Online purchase business model10,190+15.00
   Online purchase personal model8,869+15.00
   Online travel plan model6,025+15.00
   Online TV download model2,767+15.00
   Onsite tax preparation service1,430+15.00
   Opinions leaders29,318+15.00
   Organic foods28,501+15.00
   Physical fitness clubs18,961+15.00
   Pilates yoga23,322+15.00
   Power boating18,514+15.00
   Professional tax preparation50,051+15.00
   Real estate investment50,376+15.00
   Religious donors66,905+15.00
   Rental car21,515+15.00
   Safety & security conscious47,945+15.00
   Saltwater fishing26,017+15.00
   Satellite TV17,876+15.00
   Shopaholics8,078+15.00
   Small business insurance30,428+15.00
   Specialty organic food store model29,622+15.00
   Social media network model1,539+15.00
   Sports fans – college basketball29,622+15.00
   Sports fans – college football7,508+15.00
   Sports fans-golf23,986+15.00
   Sports fans-NASCAR17,581+15.00
   Sports fans-professional baseball9,999+15.00
   Sports fans – professional basketball6,713+15.00
   Sports fans – professional football4,338+15.00
   Sports fans – professional wrestling4,731+15.00
   Sports fans – soccer5,879+15.00
   Sports fans – tennis20,255+15.00
   Sports fanatics21,610+15.00
   SUV buyer29,975+15.00
   Timeshare owner36,299+15.00
   Wholesale club model28,732+15.00
   Wi-Fi inside of home model1,752+15.00
   Wi-Fi outside of home model2,997+15.00
   Wine lovers57,316+15.00
   Work health insurance17,621+15.00

(*) Available for consumer mailers only. Counts includes donors, members, donors/members; non-recoprocal fee, 20.00/M. Non-reciprocal fee applies to all mailers who do not make their list available to Arthritis Foundation.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
10.00+ Buyers$11.00Mextra
15.00+ Buyers$16.00Mextra
20.00+ Buyers$21.00Mextra
25.00+ Buyers$26.00Mextra
5.00+ Buyers$6.00Mextra
Gender$8.00Mextra
Key Coding$1.50Mextra
SCF$8.00Mextra
Set Up Fee$35.00fee
SCF$8.00Mextra
Zip Tape$8.00Mextra
Language$15.00Mextra
Religion$15.00Mextra
Donors To Cause$15.00Mextra
Run Charges$10.00Mextra
Target Ready Model$15.00Mextra
———- SUMMARY DESCRIPTION ———-
Donors to the Arthritis Foundation who are apart of this targetready model.
38% male, 60% female; average age 62.
Average unit of sale $29.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE ARTHRITIS FOUNDATION FILE. THE MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS BASED ON A FULL ARRAY OF INFOGROUP DATA AVAILABLE. EVERY POSSIBLE VARIABLE IS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
THE ARTHRITIS FOUNDATION IS THE ONLY NATIONAL NOT-FOR-PROFIT ORGANIZATION THAT WORKS FOR THOSE AFFECTED BY MORE THAN 100 TYPES OF ARTHRITIS AND RELATED CONDITIONS WITH ADVOCACY, PROGRAMS, SERVICES AND RESEARCH. THESE GENEROUS DONORS SUPPORT THIS ORGANIZATION DEDICATED TO PREVENTING, CONTROLLING AND CURING ARTHRITIS. MEMBERS RECEIVE THE BI-MONTHLY HEALTH MAGAZINE, ARTHRITIS TODAY WITH THEIR $20+ MEMBERSHIP. THESE MEMBERS ARE DISTINGUISHED BY ARTHRITIS TODAY SUBSCRIBERS BY THEIR MEMBERSHIP PARTICIPATION.
AVERAGE INCOME: $70,000.00

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee