Arthritis Foundation TargetReady Modeled Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 6,500.

Selections Counts Price per/M
Total universe 219,389 *$70.00
3 month donors 23,499 $90.00
   6 month donors 60,172 $85.00
   12 month donors 100,560 $80.00
   24 month donors 161,902 $75.00
   36 month donors 219,389 $70.00
Target ready model:
   Adult education 26,172 +15.00
   Adventure seekers 4,190 +15.00
   All-terrain-vehicle 19,632 +15.00
   Alternative medicine model 32,369 +15.00
   Annuities 74,865 +15.00
   Auto club model 59,925 +15.00
   Auto loan 16,339 +15.00
   Avid cellular phone users 2,713 +15.00
   Avid gamers 1,480 +15.00
   Avid theme park visitors 6,659 +15.00
   Avid smart phone users 1,400 +15.00
   Baby products 809 +15.00
   Blog writing model 2,680 +15.00
   Business banking model 37,253 +15.00
   Camping 12,604 +15.00
   Cat product 36,608 +15.00
   Comprehensive auto model 45,147 +15.00
   Conservative 29,802 +15.00
   Cook for fun 13,823 +15.00
   Cook from scratch 44,633 +15.00
   Country club members 40,762 +15.00
   Credit card rewards 47,566 +15.00
   Cruise 50,212 +15.00
   Diet products 48,970 +15.00
   DIY auto maintenance model 8,265 +15.00
   Dog products 14,415 +15.00
   Donors to PBS/NPR 81,259 +15.00
   Ereader model 19,916 +15.00
   Fantasy sports 5,805 +15.00
   Fast food 4,225 +15.00
   Financial planner 65,294 +15.00
   Foreign travel for vacation 23,543 +15.00
   Frequent business travelers 12,958 +15.00
   Frequent flyer 21,299 +15.00
   Freshwater fishing 13,452 +15.00
   Garden maintenance 41,988 +15.00
   Gift buyers 38,135 +15.00
   Green/environmental purchase 35,738 +15.00
   Health insurance 62,337 +15.00
   Heavy book buyer 42,748 +15.00
   Heavy coupon users 66,530 +15.00
   Heavy family restaurant visitors 28,945 +15.00
   Heavy frozen dinner users 6,482 +15.00
   Heavy investment traders 40,087 +15.00
   Heavy pay per view movie 4,281 +15.00
   Heavy pay per view sports 1,047 +15.00
   Heavy vitamin & dietary supplement 79,610 +15.00
   Heavy catalog buyers 65,992 +15.00
   Heavy domestic travelers 40,792
   Heavy online buyers 29,320
   Heavy snack eaters 7,206
   High risk/high return investors 46,619 +15.00
   High-end apparel 25,158 +15.00
   High end sporting equipment 10,586 +15.00
   Higher-education 31,537 +15.00
   High value security investors 67,423 +15.00
   High value stock investors 49,530 +15.00
   Hockey buyer 31,256 +15.00
   Home improvement 25,991 +15.00
   Home office model 50,517 +15.00
   Hunting 16,247 +15.00
   Hybrid cars 35,944 +15.00
   Impulse buyers 51,476 +15.00
   International long distance 12,578 +15.00
   Leaning conservative 72,364 +15.00
   Leaning liberal 18,886 +15.00
   Liberal 8,259 +15.00
   Life insurance 37,323 +15.00
   Live theater 57,333 +15.00
   Low risk/low returrn investors 73,319 +15.00
   Low-end sporting equipment 34,993 +15.00
   Luxury automobile buyers 35,913 +15.00
   Luxury hotel 29,234 +15.00
   Major home remodeling model 47,797 +15.00
   Minivan buyers 26,141 +15.00
   Moderate/economy hotel model 32,818 +15.00
   Music concerts – classical 58,363 +15.00
   Music concerts – country 18,915 +15.00
   New vehicle buyer 62,221 +15.00
   Non-religious donor model 53,764 +15.00
   Online gaming activity model 3,717 +15.00
   Online music download model 1,249 +15.00
   Online bill payment model 4,312 +15.00
   Online investment trading model 29,561 +15.00
   Online purchase business model 10,190 +15.00
   Online purchase personal model 8,869 +15.00
   Online travel plan model 6,025 +15.00
   Online TV download model 2,767 +15.00
   Onsite tax preparation service 1,430 +15.00
   Opinions leaders 29,318 +15.00
   Organic foods 28,501 +15.00
   Physical fitness clubs 18,961 +15.00
   Pilates yoga 23,322 +15.00
   Power boating 18,514 +15.00
   Professional tax preparation 50,051 +15.00
   Real estate investment 50,376 +15.00
   Religious donors 66,905 +15.00
   Rental car 21,515 +15.00
   Safety & security conscious 47,945 +15.00
   Saltwater fishing 26,017 +15.00
   Satellite TV 17,876 +15.00
   Shopaholics 8,078 +15.00
   Small business insurance 30,428 +15.00
   Specialty organic food store model 29,622 +15.00
   Social media network model 1,539 +15.00
   Sports fans – college basketball 29,622 +15.00
   Sports fans – college football 7,508 +15.00
   Sports fans-golf 23,986 +15.00
   Sports fans-NASCAR 17,581 +15.00
   Sports fans-professional baseball 9,999 +15.00
   Sports fans – professional basketball 6,713 +15.00
   Sports fans – professional football 4,338 +15.00
   Sports fans – professional wrestling 4,731 +15.00
   Sports fans – soccer 5,879 +15.00
   Sports fans – tennis 20,255 +15.00
   Sports fanatics 21,610 +15.00
   SUV buyer 29,975 +15.00
   Timeshare owner 36,299 +15.00
   Wholesale club model 28,732 +15.00
   Wi-Fi inside of home model 1,752 +15.00
   Wi-Fi outside of home model 2,997 +15.00
   Wine lovers 57,316 +15.00
   Work health insurance 17,621 +15.00

(*) Available for consumer mailers only. Counts includes donors, members, donors/members; non-recoprocal fee, 20.00/M. Non-reciprocal fee applies to all mailers who do not make their list available to Arthritis Foundation.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
10.00+ Buyers $11.00 M extra
15.00+ Buyers $16.00 M extra
20.00+ Buyers $21.00 M extra
25.00+ Buyers $26.00 M extra
5.00+ Buyers $6.00 M extra
Gender $8.00 M extra
Key Coding $1.50 M extra
SCF $8.00 M extra
Set Up Fee $35.00 fee
SCF $8.00 M extra
Zip Tape $8.00 M extra
Language $15.00 M extra
Religion $15.00 M extra
Donors To Cause $15.00 M extra
Run Charges $10.00 M extra
Target Ready Model $15.00 M extra
———- SUMMARY DESCRIPTION ———-
Donors to the Arthritis Foundation who are apart of this targetready model.
38% male, 60% female; average age 62.
Average unit of sale $29.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE ARTHRITIS FOUNDATION FILE. THE MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS BASED ON A FULL ARRAY OF INFOGROUP DATA AVAILABLE. EVERY POSSIBLE VARIABLE IS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
THE ARTHRITIS FOUNDATION IS THE ONLY NATIONAL NOT-FOR-PROFIT ORGANIZATION THAT WORKS FOR THOSE AFFECTED BY MORE THAN 100 TYPES OF ARTHRITIS AND RELATED CONDITIONS WITH ADVOCACY, PROGRAMS, SERVICES AND RESEARCH. THESE GENEROUS DONORS SUPPORT THIS ORGANIZATION DEDICATED TO PREVENTING, CONTROLLING AND CURING ARTHRITIS. MEMBERS RECEIVE THE BI-MONTHLY HEALTH MAGAZINE, ARTHRITIS TODAY WITH THEIR $20+ MEMBERSHIP. THESE MEMBERS ARE DISTINGUISHED BY ARTHRITIS TODAY SUBSCRIBERS BY THEIR MEMBERSHIP PARTICIPATION.
AVERAGE INCOME: $70,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee