As We Change Wiland Direct Modeling Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 17,000.

Selections Counts Price per/M
12 month buyers 58,912 *$110.00

(*) Plus 11.00/M selection fee. Fundraisers/publishers, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Reuse (min. 3,000)
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the As We Change buyers file allowing them to reach their ideal target audience.
4% male, 96% female; average age 55.
Average unit of sale $88.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE AS WE CHANGE BUYERS FILE ALLOWING THEM TO REACH THEIR IDEAL TARGET AUDIENCE. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE PROVIDING INCREMENTAL NAMES TO BE APPLIED IN THE MERGE. THIS IS A GREAT WAY FOR NONPROFIT, FUNDRAISING AND CATALOG MAILERS TO TAP INTO THESE RESPONSIVE CONSUMERS.
SINCE 1996, AS WE CHANGE IS THE FIRST NATIONAL MAIL-ORDER CATALOG THAT FOCUS EXCLUSIVELY ON THE NEEDS AND PREFERENCES OF WOMEN AGE 40+, PROVIDING A PRIVATE AND CONVENIENT PLACE TO TURN FOR PRODUCTS AND SOLUTIONS. AS WE CHANGE OFFERS A VARIETY OF HIGH QUALITY, WELL-RESEARCHED PRODUCTS INCLUDING NUTRITIONAL, BEAUTY, SKIN CARE, EXERCISE, LIFESTYLE AND PERSONAL CARE.
AVERAGE INCOME: $100,000.00

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee