ASPCA (American Society For The Prevention Of Cruelty To Animals)

———- SRDS UPDATED/CONFIRMED ———-
Aug 2, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 919,727 *$80.00
   5.00+ 3 month donors 82,013 $100.00
   10.00+ 3 month donors 74,056 +10.00
   5.00+ 6 month donors 216,274 $95.00
   10.00+ 6 month donors 197,173 +10.00
   5.00+ 12 month donors 377,051 $90.00
   10.00+ 12 month donors 341,710 +10.00
   5.00+ 24 month donors 594,410 $85.00
   10.00+ 24 month donors 541,836 +10.00
Donors by market of original source:
   Buyer 15,645 +10.00
   Compiled 7,618 +10.00
   Health 28,210 +10.00
   Publication 1,868 +10.00
   Relief 5,108 +10.00
   Environmental/Wildlife 17,455 +10.00

(*) Commercial rate, 65.00/M; exchanges available.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
15.00+ $15.00 M extra
20.00+ $20.00 M extra
Non Recip $20.00 M extra
Zip Set Up $10.00 fee
1 Month Donors $25.00 M extra
Multi Donor $10.00 M extra
Source $10.00 M extra
Gender $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Reuse (minimum 1,000)
Market Source $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Donors dedicated to provide effective means for the prevention of cruelty to animals throughout the US.
26% male, 69% female.
Average unit of sale $28.

———- DATACARD DESCRIPTION ———-
THE AMERICAN SOCIETY FOR THE PREVENTION OF CRUELTY TO ANIMALS (ASPCA) WAS THE FIRST HUMANE SOCIETY TO BE ESTABLISHED IN NORTH AMERICA AND IS, TODAY, ONE OF THE LARGEST IN THE WORLD. THE ASPCA’S MISSION IS O PROVIDE EFFECTIVE MEANS FOR THE PREVENTION OF CRUELTY TO ANIMALS THROUGHOUT THE UNITED STATES.
AS THE FIRST HUMANE ORGANIZATION TO BE GRANTED LEGAL AUTHORITY TO INVESTIGATE AND MAKE ARRESTS FOR CRIMES AGAINST ANIMALS, WE ARE WHOLLY DEDICATED TO FULFILLING THE ASPCA MISSION THROUGH NON VIOLENT APPROACHES.
THE ASPCA’S DONORS HAVE AN AVERAGE AGE OF 55 AND AN AVERAGE HOUSEHOLD INCOME OF $61,000. ASPCA DONORS ARE GENEROUS MULTI-CHANNEL GIVERS AND INCLUDE HUNDREDS OF THOUSANDS OF COMMITTED MONTHLY SUPPORTERS. ASPCA DONORS ALSO EXPRESS THEIR COMPASSION FOR MANY ENVIRONMENTAL, HUMANITARIAN, CHILDREN’S AND HEALTH/DISEASE CAUSES.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Compiled
Direct Mail Sold
Television/Radio TV Generated

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee