Athleta Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 50,000.

Selections Counts Price per/M
Total universe 575,224 *$120.00
3 month buyers 147,149 +22.00
6 month buyers 206,841 +17.00
12 month buyers 368,960 +12.00
Average dollar purchase: 3 month
   50.00+ 144,140 +12.00
   75.00+ 137,873 +12.00
   100.00+ 131,243 +12.00
Average dollar purchase: 6 months
   50.00+ 203,282 +12.00
   75.00+ 195,971 +12.00
   100.00+ 188,135 +12.00
Average dollar purchase: 12 months
   50.00+ 361,199 +12.00
   75.00+ 345,723 +12.00
   100.00+ 330,048 +12.00

(*) Fundraisers/publishers rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
150.00+ Buyers $51.00 M extra
100.00+ Buyers $41.00 M extra
75.00+ Buyers $31.00 M extra
50.00+ Buyers $26.00 M extra
1 Month Hotline $25.00 M extra
3 Month Hotline $22.00 M extra
6 Month Hotline $17.00 M extra
12 Month Hotline $12.00 M extra
Genesis Enhancement $8.00 M extra
Average Dollar Purchase $12.00 M extra
Gender $12.00 M extra
Multi-buyers $12.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $22.00 M extra
Key Coding $3.50 M extra
Run Charge $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Women Athleta catalog buyers who places her order by phone or online.
6% male, 94% female; average age 42.
Average unit of sale $185.

———- DATACARD DESCRIPTION ———-
SPECIALIZING IN WOMEN’S SPORTS AND CASUAL APPAREL AND ACCESSORIES, ATHLETA IS AN INDUSTRY-LEADING OUTFITTER THAT OFFERS ONLY THE BEST SELECTION OF HIGH-QUALITY PERFORMANCE AND PROPRIETY BRAND PRODUCTS. THE ATHLETA WOMEN PURCHASES FITNESS AND OUTDOOR-RELATED APPAREL THAT ENABLES HER TO PUSH HERSELF EVERY DAY TO EXCEED HER GOALS AND REACH HER PERSONAL BEST. AS A FASHION-CONSCIOUS SHOPPER, SHE LOOKS TO ATHLETA FOR THE BEST IN COMFORTABLE CASUAL APPAREL, TRAVEL WEAR, ACCESSORIES AND DRESSES MADE OF THE VERY BEST FABRICS.
AVERAGE INCOME: $75,000

SRDS Classification
USA Consumer 612 Women’s

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $7.50 M extra
E-mail $75.00 fee
FTP $75.00 fee
Cartridge $75.00 fee
Wamnet $75.00 fee