Athleta Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 50,000.

SelectionsCountsPrice per/M
Total universe575,224*$120.00
3 month buyers147,149+22.00
6 month buyers206,841+17.00
12 month buyers368,960+12.00
Average dollar purchase: 3 month
   50.00+144,140+12.00
   75.00+137,873+12.00
   100.00+131,243+12.00
Average dollar purchase: 6 months
   50.00+203,282+12.00
   75.00+195,971+12.00
   100.00+188,135+12.00
Average dollar purchase: 12 months
   50.00+361,199+12.00
   75.00+345,723+12.00
   100.00+330,048+12.00

(*) Fundraisers/publishers rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
150.00+ Buyers$51.00Mextra
100.00+ Buyers$41.00Mextra
75.00+ Buyers$31.00Mextra
50.00+ Buyers$26.00Mextra
1 Month Hotline$25.00Mextra
3 Month Hotline$22.00Mextra
6 Month Hotline$17.00Mextra
12 Month Hotline$12.00Mextra
Genesis Enhancement$8.00Mextra
Average Dollar Purchase$12.00Mextra
Gender$12.00Mextra
Multi-buyers$12.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$22.00Mextra
Key Coding$3.50Mextra
Run Charge$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Women Athleta catalog buyers who places her order by phone or online.
6% male, 94% female; average age 42.
Average unit of sale $185.

———- DATACARD DESCRIPTION ———-
SPECIALIZING IN WOMEN’S SPORTS AND CASUAL APPAREL AND ACCESSORIES, ATHLETA IS AN INDUSTRY-LEADING OUTFITTER THAT OFFERS ONLY THE BEST SELECTION OF HIGH-QUALITY PERFORMANCE AND PROPRIETY BRAND PRODUCTS. THE ATHLETA WOMEN PURCHASES FITNESS AND OUTDOOR-RELATED APPAREL THAT ENABLES HER TO PUSH HERSELF EVERY DAY TO EXCEED HER GOALS AND REACH HER PERSONAL BEST. AS A FASHION-CONSCIOUS SHOPPER, SHE LOOKS TO ATHLETA FOR THE BEST IN COMFORTABLE CASUAL APPAREL, TRAVEL WEAR, ACCESSORIES AND DRESSES MADE OF THE VERY BEST FABRICS.
AVERAGE INCOME: $75,000

SRDS Classification
USAConsumer612Women’s

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$7.50Mextra
E-mail$75.00fee
FTP$75.00fee
Cartridge$75.00fee
Wamnet$75.00fee