Atlantic (The) – Religious and Charitable Donors

———- SRDS UPDATED/CONFIRMED ———-
Jan 27, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2015
Minimum order 400.00 or 7,500.

Selections Counts Price per/M
Total universe 411,710 *$120.00
Active subscribers 411,710 $120.00
12 month subscribers 309,115 +6.00
   6 month subscribers 194,757 +11.00
   3 month subscribers 127,404 +16.00
   1 month subscribers 47,439 +26.00
Additional segments:
   12 month donors to causes 70,654 $120.00
   12 month Catholic subcribers 63,183 $120.00
   12 month Jewish subscribers 14,574 $120.00

(*) Fundraisers, 75.00/M; nonprofit rate, 85.00/M (rate applies to magazines that mail at the non-profit postal rate). Fundraising and nonprofit rate do not apply to organizations offering a magazine subscription. Non-reciprocal fee, 20.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $26.00 M extra
12 Month Hotline $6.00 M extra
3 Month Hotline $16.00 M extra
6 Month Hotline $11.00 M extra
Donors $12.00 M extra
Lifestyle Select $12.00 M extra
Presence Of Children $12.00 M extra
Religion $12.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Catholic and Jewish donors as well as donors to charitable causes.
57% male, 32% female; average age 49.
Average unit of sale $30.

———- DATACARD DESCRIPTION ———-
THE ATLANTIC – RELIGIOUS AND CHARITABLE DONORS PROVIDES NONPROFIT MAILERS WITH FURTHER SELECTIVITY TO REACH POTENTIAL DONORS AND IDENTIFY SPECIFIC GROUPS SUCH AS CATHOLIC AND JEWISH DONORS AS WELL AS DONORS TO CHARITABLE CAUSES.
FOUNDED 158 YEARS AGO BY A GROUP OF EMINENT WRITERS. THE ATLANTIC IS A LEADING NATIONAL PUBLICATION THAT OFFERS ITS READERS THOUGHT-PROVOKING COVERAGE THROUGH COLUMNS, ESSAYS, AND FEATURES ON SOCIAL ISSUES, POLITICS, ECONOMICS, BOOKS, FILM, POP-CULTURE, FOOD, DRINK, TRAVEL, AND THE ARTS. BRINGING THAT STIMULATING, IDEA-DRIVEN JOURNALISM TO THE ATLANTIC IS AN IMPRESSIVE ROSTER OF WRITERS AND CONTRIBUTORS WHO COMB THE GLOBE FOR THE IMPORTANT, THE FASCINATING, AND THE FUN FOR EACH ISSUE.
SYNDICATED RESEARCH CONFIRMS THAT OF ALL MEASURED MAGAZINE AUDIENCES, THE ATLANTIC SUBSCRIBERS ARE AMONG THE MOST INFLUENTIAL LEADERS, THE MOST EDUCATED AND DISCERNING CONSUMERS, AND AMONG THE MOST AFFLUENT. THEY ARE CURIOUS, INTELLIGENT, POLITICALLY ENGAGED, AND FINANCIALLY SECURE. SUBSCRIBERS WHO APPRECIATE THE RICH JOURNALISM THAT DISTINGUISHES THE ATLANTIC WILL RESPOND WELL TO A WIDE RANG OF OFFERS. THEY ARE PERFECT PROSPECTS FOR FINANCIAL SERVICES, TRAVEL, FUNDRAISING APPEALS, POLITICAL ACTIVITY, EDUCATIONAL SEMINARS,UPSCALE AUTOMOTIVE OFFERS, CONSUMER ELECTRONICS, CONSULTING SERVICES, BOOKS, SELF IMPROVEMENT, NEWSLETTERS, MAGAZINES, GIFTS AND APPAREL.
DEMOGRAPHICS/PROFILE:
AVERAGE INCOME: $108,000.00
76% HOMEOWNERS
96% COLLEGE EDUCATED
68% MARRIED
MEDIAN HOUSEHOLD INCOME: $125,000
60% PROFESSIONAL/MANAGERIAL
AVERAGE NET WORTH: $321,000

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Bulletin Board $59.00 fee