B.A. Mason

———- SRDS UPDATED/CONFIRMED ———-
Aug 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe124,760*$100.00
3 month buyers21,667+20.00
   6 month buyers38,635+15.00
   12 month buyers70,928+10.00

(*) Fundraiser/publisher (recency fees do not apply), 65.00/M. Food mailer rate (recency fees do not apply), 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$30.00Mextra
150.00+$35.00Mextra
200.00+$40.00Mextra
50.00+$20.00Mextra
75.00+$25.00Mextra
12 Month Hotline$10.00Mextra
3 Month Hotline$20.00Mextra
30 Day$25.00Mextra
6 Month Hotline$15.00Mextra
Age$15.00Mextra
Average Purchase, Last Purchase$15.00Mextra
Age Of Children$15.00Mextra
Gender$8.00Mextra
Income Select$15.00Mextra
Key Coding$5.00Mextra
Multi-buyers$5.00Mextra
Running Charge$10.00Mextra
Ethnicity$15.00Mextra
Internet Only$5.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Lifestyle Selects:
Auto$15.00Mextra
Beauty/Health$15.00Mextra
Business/Home Office$15.00Mextra
Bible/Inspire$15.00Mextra
Collectibles$15.00Mextra
Cooking/Gourmet$15.00Mextra
Crafts$15.00Mextra
Culture$15.00Mextra
Do It Yourself$15.00Mextra
Donors$15.00Mextra
Ethnic$15.00Mextra
Finance$15.00Mextra
History$15.00Mextra
Internet$15.00Mextra
Outdoors$15.00Mextra
Pets$15.00Mextra
Photography$15.00Mextra
Publishing$15.00Mextra
Sports$15.00Mextra
Travel$15.00Mextra
Wildlife$15.00Mextra
Shoe Product Selects:
Casual$20.00Mextra
Work$20.00Mextra
Dress$20.00Mextra
Active$20.00Mextra
Outdoor$20.00Mextra
Shoe Size Length$20.00Mextra
Shoe Size Width$20.00Mextra
Reuse (5,000 Qty Min)
———- SUMMARY DESCRIPTION ———-
Catalog buyers of shoes for both men and women.
59% male, 31% female.
Average unit of sale $87.

———- DATACARD DESCRIPTION ———-
FOUNDED IN 1904, B.A. MASON OFFERS BOTH MEN’S AND WOMEN’S FOOTWEAR FASHIONS, FROM CASUAL TO WORK TO OUTDOOR. B.A. MASON IS A CATALOG MARKETER OF HIGH QUALITY FOOTWEAR FOR BOTH MEN AND WOMEN. THIS CATALOG FEATURES SHOES IN DRESS, CASUAL, ATHLETIC AND OUTDOOR STYLES IN HARD TO FIND SIZES. CATERING TO THE MATURE RURAL CONSUMER, B.A. MASON IS THE IDEAL SOURCE OF NAMES FOR A WIDE RANGE OF MAILERS. THIS LIST SHOULD WORK WELL FOR OFFERS FOR APPAREL, FUNDRAISING, GENERAL MERCHANDISE, INDUSTRIAL, PUBLISHING, AND SENIOR OFFERS. VISIT WWW.BAMASON.COM.
AVERAGE HH INCOME: $40,000.00

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct MailCatalog

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$56.00fee
FTP Posting To Donnelley Site Only$56.00fee