B.A. Mason

———- SRDS UPDATED/CONFIRMED ———-
Aug 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 124,760 *$100.00
3 month buyers 21,667 +20.00
   6 month buyers 38,635 +15.00
   12 month buyers 70,928 +10.00

(*) Fundraiser/publisher (recency fees do not apply), 65.00/M. Food mailer rate (recency fees do not apply), 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $30.00 M extra
150.00+ $35.00 M extra
200.00+ $40.00 M extra
50.00+ $20.00 M extra
75.00+ $25.00 M extra
12 Month Hotline $10.00 M extra
3 Month Hotline $20.00 M extra
30 Day $25.00 M extra
6 Month Hotline $15.00 M extra
Age $15.00 M extra
Average Purchase, Last Purchase $15.00 M extra
Age Of Children $15.00 M extra
Gender $8.00 M extra
Income Select $15.00 M extra
Key Coding $5.00 M extra
Multi-buyers $5.00 M extra
Running Charge $10.00 M extra
Ethnicity $15.00 M extra
Internet Only $5.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Lifestyle Selects:
Auto $15.00 M extra
Beauty/Health $15.00 M extra
Business/Home Office $15.00 M extra
Bible/Inspire $15.00 M extra
Collectibles $15.00 M extra
Cooking/Gourmet $15.00 M extra
Crafts $15.00 M extra
Culture $15.00 M extra
Do It Yourself $15.00 M extra
Donors $15.00 M extra
Ethnic $15.00 M extra
Finance $15.00 M extra
History $15.00 M extra
Internet $15.00 M extra
Outdoors $15.00 M extra
Pets $15.00 M extra
Photography $15.00 M extra
Publishing $15.00 M extra
Sports $15.00 M extra
Travel $15.00 M extra
Wildlife $15.00 M extra
Shoe Product Selects:
Casual $20.00 M extra
Work $20.00 M extra
Dress $20.00 M extra
Active $20.00 M extra
Outdoor $20.00 M extra
Shoe Size Length $20.00 M extra
Shoe Size Width $20.00 M extra
Reuse (5,000 Qty Min)
———- SUMMARY DESCRIPTION ———-
Catalog buyers of shoes for both men and women.
59% male, 31% female.
Average unit of sale $87.

———- DATACARD DESCRIPTION ———-
FOUNDED IN 1904, B.A. MASON OFFERS BOTH MEN’S AND WOMEN’S FOOTWEAR FASHIONS, FROM CASUAL TO WORK TO OUTDOOR. B.A. MASON IS A CATALOG MARKETER OF HIGH QUALITY FOOTWEAR FOR BOTH MEN AND WOMEN. THIS CATALOG FEATURES SHOES IN DRESS, CASUAL, ATHLETIC AND OUTDOOR STYLES IN HARD TO FIND SIZES. CATERING TO THE MATURE RURAL CONSUMER, B.A. MASON IS THE IDEAL SOURCE OF NAMES FOR A WIDE RANGE OF MAILERS. THIS LIST SHOULD WORK WELL FOR OFFERS FOR APPAREL, FUNDRAISING, GENERAL MERCHANDISE, INDUSTRIAL, PUBLISHING, AND SENIOR OFFERS. VISIT WWW.BAMASON.COM.
AVERAGE HH INCOME: $40,000.00

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $56.00 fee
FTP Posting To Donnelley Site Only $56.00 fee