Back In The Saddle Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 276,812 *$100.00
Universe for modeled selections 276,812 **+30.00

(*) Food mailer rate, 80.00/M; publisher/fundraiser rate, 65.00/M. (**) Model fee is $30/M, or a minimum of $500/F
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $5.00 M extra
Gender $5.00 M extra
Household Income $5.00 M extra
SCF $5.00 M extra
State $5.00 M extra
Zip $5.00 M extra
Modeled Names (minimum 500.00 Flat) $30.00 M extra
Run Charge $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can now apply their models to the Back In The Saddle file.
14% male, 81% female; average age 59.
Average unit of sale $88.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN NOW APPLY THEIR MODELS TO THE BACK IN THE SADDLE FILE. THIS IS AN OPPORTUNITY FOR ANY PARTICIPANT IN THE WILAND DATABASE TO CONNECT WITH THEIR IDEAL CUSTOMER. ALL MODELED LIST SELECTIONS ARE MADE NET OF HOUSEFILE NAMES AND NET OF CONCURRENT WILAND PROSPECT ORDERS.
ALL THINGS EQUINE FOR RIDERS AND HORSE LOVERS OF ALL AGES! CASUAL CLOTHING THAT CELEBRATES THE CAMARADERIE, SPIRIT, AND SUBSTANCE OF THE EQUESTRIAN LIFESTYLE. PRACTICAL RIDING GEAR DESIGNED WITH STYLE AND FUNCTION IN MIND. UNIQUE GIFTS, JEWELRY, COLLECTIBLES AND HOME DECOR – MANY CREATED FROM THE ARTWORK OF THE EQUINE WORLD’S PREMIER ARTISTS. INCLUDING TEES, SWEATSHIRTS, SLEEPWEAR, BEDDING AND SO MUCH MORE.
AVERAGE INCOME: $75,000.00

SRDS Classification
USA Consumer 559 Horses, Riding & Breeding

———- LIST SOURCE ———-

Source Note
Direct Response Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee