Back In The Saddle Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe276,812*$100.00
Universe for modeled selections276,812**+30.00

(*) Food mailer rate, 80.00/M; publisher/fundraiser rate, 65.00/M. (**) Model fee is $30/M, or a minimum of $500/F
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Age$5.00Mextra
Gender$5.00Mextra
Household Income$5.00Mextra
SCF$5.00Mextra
State$5.00Mextra
Zip$5.00Mextra
Modeled Names (minimum 500.00 Flat)$30.00Mextra
Run Charge$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can now apply their models to the Back In The Saddle file.
14% male, 81% female; average age 59.
Average unit of sale $88.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN NOW APPLY THEIR MODELS TO THE BACK IN THE SADDLE FILE. THIS IS AN OPPORTUNITY FOR ANY PARTICIPANT IN THE WILAND DATABASE TO CONNECT WITH THEIR IDEAL CUSTOMER. ALL MODELED LIST SELECTIONS ARE MADE NET OF HOUSEFILE NAMES AND NET OF CONCURRENT WILAND PROSPECT ORDERS.
ALL THINGS EQUINE FOR RIDERS AND HORSE LOVERS OF ALL AGES! CASUAL CLOTHING THAT CELEBRATES THE CAMARADERIE, SPIRIT, AND SUBSTANCE OF THE EQUESTRIAN LIFESTYLE. PRACTICAL RIDING GEAR DESIGNED WITH STYLE AND FUNCTION IN MIND. UNIQUE GIFTS, JEWELRY, COLLECTIBLES AND HOME DECOR – MANY CREATED FROM THE ARTWORK OF THE EQUINE WORLD’S PREMIER ARTISTS. INCLUDING TEES, SWEATSHIRTS, SLEEPWEAR, BEDDING AND SO MUCH MORE.
AVERAGE INCOME: $75,000.00

SRDS Classification
USAConsumer559Horses, Riding & Breeding

———- LIST SOURCE ———-

SourceNote
Direct ResponseCatalog

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee