Back In The Saddle

———- SRDS UPDATED/CONFIRMED ———-
Jul 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Universe273,540*$100.00
Last 3 month buyers90,156+16.00
Last 3 month $50+ buyers66,892+42.00
Last 3 month $75+ buyers56,017+47.00
Last 3 month $100+ buyers46,081+52.00
Last 6 month buyers109,843+11.00
Last 6 month $50+ buyers82,372+37.00
Last 6 month $75+ buyers69,456+42.00
Last 6 month $100+ buyers57,651+47.00
Last 12 month buyers146,534+6.00
Last 12 month $50+ buyers111,367+32.00
Last 12 month $75+ buyers94,536+37.00
Last 12 month $100 buyers79,079+42.00
Last 18 month buyers244,501$100.00
Last 24 month buyers273,540$100.00

(*) Fundraiser/publisher rate 65.00/M; Food mailer rate, 80.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
3 Month Hotline$16.00Mextra
6 Month Hotline$11.00Mextra
12 Month Hotline$6.00Mextra
$30+ Total Purchase$16.00Mextra
$50+ Total Purchase$26.00Mextra
$75+ Total Purchase$31.00Mextra
$100+ Total Purchase$36.00Mextra
4Cite Members Only: Omit House File$50.00fee
Age$16.00Mextra
Average Purchase Amount$11.00Mextra
Credit Card Holder$16.00Mextra
Donors$16.00Mextra
Dwelling Type$16.00Mextra
Ethnicity$16.00Mextra
Gender$6.00Mextra
Genesis$8.00Mextra
Grandparents$16.00Mextra
Hobbies/Interests$16.00Mextra
Homeowner/Home Value$16.00Mextra
Household Income$16.00Mextra
Last Purchase Amount$11.00Mextra
Length Of Residence$16.00Mextra
Number Of Children$16.00Mextra
Occupation$16.00Mextra
Online Purchaser$16.00Mextra
Presence Of Children/Age$16.00Mextra
Presence Of Elderly Parent$16.00Mextra
Product$16.00Mextra
Religion$16.00Mextra
SCF$6.00Mextra
State$6.00Mextra
Third Party Blow-ins$5.00Mextra
Veteran In Household$16.00Mextra
Voter Party$16.00Mextra
Zip$6.00Mextra
Run Charges$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Mail order catalog buyers of home decor items, furniture, gifts, linens and apparel with an equine, western and/or southwestern theme.
14% male, 81% female; average age 59.
Average unit of sale $88.

———- DATACARD DESCRIPTION ———-
ALL THINGS EQUINE FOR RIDERS AND HORSE LOVERS OF ALL AGES! CASUAL CLOTHING, PRACTICAL RIDING GEAR, UNIQUE GIFTS, JEWELRY, COLLECTIBLES AND HOME DECOR – MANY CREATED FROM THE ARTWORK OF THE EQUINE WORLD’S PREMIER ARTISTS. INCLUDING TEES, SWEATSHIRTS, SLEEPWEAR, BEDDING AND SO MUCH MORE.
AVERAGE INCOME: $75,000.00

SRDS Classification
USAConsumer559Horses, Riding & Breeding

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00feeDelivery
FTP$50.00fee