Back In The Saddle

———- SRDS UPDATED/CONFIRMED ———-
Jul 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Universe 273,540 *$100.00
Last 3 month buyers 90,156 +16.00
Last 3 month $50+ buyers 66,892 +42.00
Last 3 month $75+ buyers 56,017 +47.00
Last 3 month $100+ buyers 46,081 +52.00
Last 6 month buyers 109,843 +11.00
Last 6 month $50+ buyers 82,372 +37.00
Last 6 month $75+ buyers 69,456 +42.00
Last 6 month $100+ buyers 57,651 +47.00
Last 12 month buyers 146,534 +6.00
Last 12 month $50+ buyers 111,367 +32.00
Last 12 month $75+ buyers 94,536 +37.00
Last 12 month $100 buyers 79,079 +42.00
Last 18 month buyers 244,501 $100.00
Last 24 month buyers 273,540 $100.00

(*) Fundraiser/publisher rate 65.00/M; Food mailer rate, 80.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
3 Month Hotline $16.00 M extra
6 Month Hotline $11.00 M extra
12 Month Hotline $6.00 M extra
$30+ Total Purchase $16.00 M extra
$50+ Total Purchase $26.00 M extra
$75+ Total Purchase $31.00 M extra
$100+ Total Purchase $36.00 M extra
4Cite Members Only: Omit House File $50.00 fee
Age $16.00 M extra
Average Purchase Amount $11.00 M extra
Credit Card Holder $16.00 M extra
Donors $16.00 M extra
Dwelling Type $16.00 M extra
Ethnicity $16.00 M extra
Gender $6.00 M extra
Genesis $8.00 M extra
Grandparents $16.00 M extra
Hobbies/Interests $16.00 M extra
Homeowner/Home Value $16.00 M extra
Household Income $16.00 M extra
Last Purchase Amount $11.00 M extra
Length Of Residence $16.00 M extra
Number Of Children $16.00 M extra
Occupation $16.00 M extra
Online Purchaser $16.00 M extra
Presence Of Children/Age $16.00 M extra
Presence Of Elderly Parent $16.00 M extra
Product $16.00 M extra
Religion $16.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Third Party Blow-ins $5.00 M extra
Veteran In Household $16.00 M extra
Voter Party $16.00 M extra
Zip $6.00 M extra
Run Charges $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Mail order catalog buyers of home decor items, furniture, gifts, linens and apparel with an equine, western and/or southwestern theme.
14% male, 81% female; average age 59.
Average unit of sale $88.

———- DATACARD DESCRIPTION ———-
ALL THINGS EQUINE FOR RIDERS AND HORSE LOVERS OF ALL AGES! CASUAL CLOTHING, PRACTICAL RIDING GEAR, UNIQUE GIFTS, JEWELRY, COLLECTIBLES AND HOME DECOR – MANY CREATED FROM THE ARTWORK OF THE EQUINE WORLD’S PREMIER ARTISTS. INCLUDING TEES, SWEATSHIRTS, SLEEPWEAR, BEDDING AND SO MUCH MORE.
AVERAGE INCOME: $75,000.00

SRDS Classification
USA Consumer 559 Horses, Riding & Breeding

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee Delivery
FTP $50.00 fee