Beauty Boutique Cosmetic Buyers – Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe213,589*$90.00
Universe for modeled selections213,589+30.00

(*) Food rate, 80.00/M; fundraising/publishing rate, 65.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Modeled Names$30.00Mextra
Modeled Names Fee Applies On 10,000 Minimum Names$300.00fee
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Beauty Boutique Cosmetic Buyers names to connect with their ideal customer type for the highest rate of response.
11% male, 82% female; average age 45.
Average unit of sale $47.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE BEAUTY BOUTIQUE COSMETIC BUYERS NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
AVAILABLE WILAND MODELS INCLUDE: BEST DONOR, BEST CUSTOMER, COMPREHENSIVE RESPONSE, COMPREHENSIVE CORRELATION, ACQUISITION RESPONSE, CORE REVENUE RESPONSE, LONG TERM VALUE, SOURCE COMPOSITE, LIST AFFINITY, EXPANDED UNIVERSE, INCREMENTAL DEPTH, DYNAMIC INTERACTION.
BEAUTY BOUTIQUE REACHES A MATURE, MAIL-RESPONSIVE AUDIENCE THAT HAS PURCHASED FROM THE WIDE SELECTION OF HOME, APPAREL, JEWELRY, BEAUTY, FOOTWEAR AND HEALTH PRODUCTS FOUND IN THEIR EXCLUSIVE CATALOGS. THESE INDIVIDUALS ENJOY THE CONVENIENCE OF DIRECT MAIL AND HAVE COME TO RELY ON A VARIED MIX OF QUALITY ITEMS.
MODELS CAN BE APPLIED ACROSS THE DEDUPED UNIVERSE OF THE BEAUTY BOUTIQUE CATALOG FROM INDIVIDUAL TITLES: AMERIMARK, ANTHONY RICHARDS, COMPLEMENTS BY ANTHONY RICHARDS, ESSENTIALS BY ANTHONY RICHARDS, HEALTHY LIVING, FEELGOOD STORE, TIME FOR ME AND WINDSOR COLLECTION.
AVERAGE INCOME: $30,000.00

SRDS Classification
USAConsumer612Women’s

———- LIST SOURCE ———-

SourceNote
Direct MailCatalog

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee