Better Homes and Gardens

———- SRDS UPDATED/CONFIRMED ———-
Jul 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 10,000.

Selections Counts Price per/M
Active subscribers 5,126,818 *$110.00
1 month hotline subscribers 324,553 +17.00
   3 month hotline subscribers 1,026,397 +12.00
   6 month hotline subscribers 1,719,645 +9.00
3 month COA subscribers 36,281 +12.00
Active Canadian subscribers 5,000 $130.00

(*) Catalog rate, 85.00/M; fundraising rate, 75.00/M; expires, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.50/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
3rd Party Blow-in $10.00 M extra
Age $16.00 M extra
DTP/DMS $12.00 M extra
Gender $9.00 M extra
Income $16.00 M extra
Ifestyle $16.00 M extra
Paid $12.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Key Coding $3.50 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine are homeowners who enjoy articles on recipes, family advice, children, health and finances, gardening, pets and crafts, family-oriented travel destinations, and home remodeling and decorating.
16% male, 80% female; average age 45.
Average unit of sale $22.

———- DATACARD DESCRIPTION ———-
PUBLISHED BY MEREDITH CORPORATION, BETTER HOMES AND GARDENS IS THE TRUSTED AUTHORITY ON AMERICAN HOME AND FAMILY LIFE.
FOR THE WOMAN WHO READS BETTER HOMES AND GARDENS, HOME IS WHERE SHE CREATES HER LIFE STORY. IT’S HER HAVEN, WHERE SHE RAISES HER FAMILY, ENTERTAINS FRIENDS, AND CELEBRATES LIFE’S BIG AND SMALL ACCOMPLISHMENTS. IT’S WHERE SHE INDULGES HER DREAMS AND BUILDS A WORLD OF HER OWN. HOME IS HER EMOTIONAL CENTER; IT’S WHERE LIFE HAPPENS. BETTER HOMES AND GARDENS RECOGNIZES THIS AND INSPIRES HER WITH INFINITE POSSIBILITIES FOR CREATIVITY AND SELF-EXPRESSION. EACH ISSUE DELIVERS SMART, APPROACHABLE EDITORIAL ON DESIGN AND INDIVIDUAL STYLE, DECORATING AND GARDENING, FOOD AND ENTERTAINING, AND PERSONAL AND FAMILY WELL-BEING. BETTER HOMES AND GARDENS HELPS HER BRIDGE THE GAP BETWEEN DREAMING AND DOING.
BETTER HOMES AND GARDENS SUBSCRIBERS MAINTAIN HIGHLY MAIL-INTERACTIVE RELATIONSHIPS WITH THE MAGAZINE AND ITS ADVERTISERS. THEY COMPLETE AND MAIL BRM CARDS FOR LITERATURE, JOIN CLUBS, AND RESPOND TO THE MANY DIRECT PRINT ADVERTISERS FOUND IN EVERY ISSUE.
66% MARRIED; 79% OWN HOME; $209,000 MEDIAN HOME VALUE; $67,000 MEDIAN INCOME

SRDS Classification
USA Consumer 558 Home & Home Service

———- LIST SOURCE ———-

Source Note
Controlled Circ
51% DTP
55% DMS
98% Paid

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $65.00 fee
FTP $65.00 fee