Bible Devotional Inspirational Readers – Christian Book & Magazine Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jul 29, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016

Selections Counts Price per/M
Total universe 2,397,975 *$65.00
Monthly hotline 171,992 +10.00

(*) Emails, plus 20.00/M.
Minimum orders: postal, 10,000 records or 650.00; email, 20,000 records or 1,700.00 flat.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $6.00 M extra
Apparel Buyers $7.50 M extra
Collectibles $7.50 M extra
Cooking $7.50 M extra
Donors $7.50 M extra
Ethnicity By Type $10.00 M extra
Gender $6.00 M extra
Income $6.00 M extra
Internet Connected $25.00 M extra
Music Interest By Type $7.50 M extra
Presence Of Children $5.00 M extra
Pet Owners $7.50 M extra
Travelers $7.50 M extra
Running Charges $8.00 M extra
Zip+4 $6.50 M extra
Key Coding
———- SUMMARY DESCRIPTION ———-
Readers of Christian based publications.
25% male, 75% female; average age 38.

———- DATACARD DESCRIPTION ———-
APPROXIMATELY 1/3 OF ALL ADULTS READ CHRISTIAN BASED PUBLICATIONS. WOMEN ACCOUNT FOR APPROXIMATELY 75% OF ALL CHRISTIAN BOOK AND MAGAZINE PURCHASES. THE READERS ON THE BIBLE DEVOTIONAL INSPIRATIONAL READERS FILE HAVE A MEDIAN AGE OF 38, A MEDIAN INCOME OF $40,000 AND TEND TO BE MARRIED WITH CHILDREN. ADDITIONALLY THEY ARE LIKELY TO ATTEND CHRISTIAN CONCERTS AND FESTIVALS AND PURCHASE CHRISTIAN MUSIC AND MOVIES. NEARLY 80% OF CHRISTIAN PUBLICATION READERS ARE MAIL ORDER BUYERS.
AVERAGE INCOME: $40,000.00

SRDS Classification
USA Consumer 596 Religious & Denominational

———- LIST SOURCE ———-

Source Note
Direct Response Mail Order Buyer
Compiled Self-reported And Transactional

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee