Blair Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 656,567 *$70.00
3 month donors 317,303 $70.00
   6 month donors 470,109 $70.00
   12 month donors 656,567 $70.00
12 month enhanced donors:
   Animal welfare 26,181 +15.00
   Children’s charities 118,732 +15.00
   Catholic charities 245,179 +15.00
   Health/disease specific 240,122 +15.00
   Nature/wildlife/environmental 116,459 +15.00
   Domestic & international relief 53,832 +15.00
   Social services 149,999 +15.00
   Veterans assistance 180,726 +15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Apogee Enhancement $15.00 M extra
1 Month Hotline $25.00 M extra
3 Month Hotline $20.00 M extra
6 Month Hotline $15.00 M extra
50.00+ Buyers $26.00 M extra
75.00+ Buyers $28.00 M extra
100.00+ Buyers $36.00 M extra
Cash Or Credit Card $12.00 M extra
Gender $9.00 M extra
Multi Buyers/Single Buyers $10.00 M extra
Proprietary Credit Card $12.00 M extra
SCF $9.00 M extra
Source $10.00 M extra
State $9.00 M extra
Zip $9.00 M extra
Category/Affinity
Philanthropic RFM Variables
———- SUMMARY DESCRIPTION ———-
Blair donors who are members of Apogee.
14% male, 86% female; average age 60.
Average unit of sale $60.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS… THE BLAIR MASTERFILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE BLAIR MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY. SELECTS, PHILANTHROPIC RFM VARIABLES, ETC. APOGEE, INFOGROUP’S NON PROFIT CO-OPERATIVE DATABASE, SERVES ALL NON PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
AVERAGE INCOME: $72,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Response Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP To Donnelly Site Only $59.00 fee