Blair Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe656,567*$70.00
3 month donors317,303$70.00
   6 month donors470,109$70.00
   12 month donors656,567$70.00
12 month enhanced donors:
   Animal welfare26,181+15.00
   Children’s charities118,732+15.00
   Catholic charities245,179+15.00
   Health/disease specific240,122+15.00
   Nature/wildlife/environmental116,459+15.00
   Domestic & international relief53,832+15.00
   Social services149,999+15.00
   Veterans assistance180,726+15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Apogee Enhancement$15.00Mextra
1 Month Hotline$25.00Mextra
3 Month Hotline$20.00Mextra
6 Month Hotline$15.00Mextra
50.00+ Buyers$26.00Mextra
75.00+ Buyers$28.00Mextra
100.00+ Buyers$36.00Mextra
Cash Or Credit Card$12.00Mextra
Gender$9.00Mextra
Multi Buyers/Single Buyers$10.00Mextra
Proprietary Credit Card$12.00Mextra
SCF$9.00Mextra
Source$10.00Mextra
State$9.00Mextra
Zip$9.00Mextra
Category/Affinity
Philanthropic RFM Variables
———- SUMMARY DESCRIPTION ———-
Blair donors who are members of Apogee.
14% male, 86% female; average age 60.
Average unit of sale $60.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS… THE BLAIR MASTERFILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE BLAIR MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY. SELECTS, PHILANTHROPIC RFM VARIABLES, ETC. APOGEE, INFOGROUP’S NON PROFIT CO-OPERATIVE DATABASE, SERVES ALL NON PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
AVERAGE INCOME: $72,000.00

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct ResponseBuyers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP To Donnelly Site Only$59.00fee