Blair Subscriber Genetics Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe2,347,160*$95.00
12 month mail order buyers2,347,160+30.00
12 month overall subscribers1,527,121+30.00
12 month cooking book category57,919+30.00
12 month craft book category32,043+30.00
12 month health book category26,402+30.00
12 month seasonal book category29,862+30.00
12 month entertainment magazine category135,742+30.00
12 month health/beauty magazine category140,676+30.00
12 month news/business magazine category117,475+30.00
12 month shelter magazine category148,373+30.00
12 month sports magazine category77,953+30.00
12 month style magazine category37,393+30.00

(*) Fundraiser rate, 70.00/M; publisher rate, 70.00/M; seasonal food rate, 80.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Hotline$25.00Mextra
3 Month Hotline$20.00Mextra
6 Month Hotline$15.00Mextra
Cash Or Credit Card$12.00Mextra
Gender$9.00Mextra
Home BuyersMextra
Large Size$17.00Mextra
Menswear Buyers$16.00Mextra
Multi Buyers/Single Buyers$10.00Mextra
Oversize Female Apparel Buyers$17.00Mextra
Oversize Male Apparel Buyers$17.00Mextra
Product$12.00Mextra
Proprietary Credit Card$12.00Mextra
SCF$9.00Mextra
Source$10.00Mextra
State$9.00Mextra
Womenswear Buyers$17.00Mextra
Zip$9.00Mextra
Subscribers Genetics$30.00Mextra
Run Charges$10.00Mextra
———- SUMMARY DESCRIPTION ———-
This file has been overlaid with Subscriber Genetics, a vertical segment of Infogroup’s Marketing Genetics Database.
16% male, 84% female.
Average unit of sale $60.

———- DATACARD DESCRIPTION ———-
THIS FILE HAS BEEN OVERLAID WITH SUBSCRIBER GENETICS, A HIGHLY-TARGETED VERTICAL SEGMENT OF INFOGROUP’S MARKETING GENETICS DATABASE. SUBSCRIBER GENETICS PROVIDES YOU WITH ACTUAL SUBSCRIPTION ACTIVITY ON MILLIONS OF INDIVIDUALS, TO SOME OF THE MOST RESPECTED AND POPULAR OF TODAY’S PUBLICATIONS. THESE BUYERS HAVE PURCHASED A WIDE VARIETY OF APPAREL AND HOME PRODUCTS THROUGH DIRECT MAIL.
AVERAGE INCOME: $45,000.00

SRDS Classification
USAConsumer564Magazines (General)

———- LIST SOURCE ———-

SourceNote
Direct ResponseBuyers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP To Donnelley Site Only$59.00fee