Blair Subscriber Genetics Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 2,347,160 *$95.00
12 month mail order buyers 2,347,160 +30.00
12 month overall subscribers 1,527,121 +30.00
12 month cooking book category 57,919 +30.00
12 month craft book category 32,043 +30.00
12 month health book category 26,402 +30.00
12 month seasonal book category 29,862 +30.00
12 month entertainment magazine category 135,742 +30.00
12 month health/beauty magazine category 140,676 +30.00
12 month news/business magazine category 117,475 +30.00
12 month shelter magazine category 148,373 +30.00
12 month sports magazine category 77,953 +30.00
12 month style magazine category 37,393 +30.00

(*) Fundraiser rate, 70.00/M; publisher rate, 70.00/M; seasonal food rate, 80.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $25.00 M extra
3 Month Hotline $20.00 M extra
6 Month Hotline $15.00 M extra
Cash Or Credit Card $12.00 M extra
Gender $9.00 M extra
Home Buyers M extra
Large Size $17.00 M extra
Menswear Buyers $16.00 M extra
Multi Buyers/Single Buyers $10.00 M extra
Oversize Female Apparel Buyers $17.00 M extra
Oversize Male Apparel Buyers $17.00 M extra
Product $12.00 M extra
Proprietary Credit Card $12.00 M extra
SCF $9.00 M extra
Source $10.00 M extra
State $9.00 M extra
Womenswear Buyers $17.00 M extra
Zip $9.00 M extra
Subscribers Genetics $30.00 M extra
Run Charges $10.00 M extra
———- SUMMARY DESCRIPTION ———-
This file has been overlaid with Subscriber Genetics, a vertical segment of Infogroup’s Marketing Genetics Database.
16% male, 84% female.
Average unit of sale $60.

———- DATACARD DESCRIPTION ———-
THIS FILE HAS BEEN OVERLAID WITH SUBSCRIBER GENETICS, A HIGHLY-TARGETED VERTICAL SEGMENT OF INFOGROUP’S MARKETING GENETICS DATABASE. SUBSCRIBER GENETICS PROVIDES YOU WITH ACTUAL SUBSCRIPTION ACTIVITY ON MILLIONS OF INDIVIDUALS, TO SOME OF THE MOST RESPECTED AND POPULAR OF TODAY’S PUBLICATIONS. THESE BUYERS HAVE PURCHASED A WIDE VARIETY OF APPAREL AND HOME PRODUCTS THROUGH DIRECT MAIL.
AVERAGE INCOME: $45,000.00

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
Direct Response Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP To Donnelley Site Only $59.00 fee