Blair TargetReady Model Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 2,347,160 *$95.00
1 month buyers 363,358 +25.00
   3 month buyers 933,757 +20.00
   6 month buyers 1,461,715 +15.00
   12 month buyers 2,347,160 $95.00
Target ready model:
12 month counts:
   Adventure seekers 93,092 +17.00
   All-terrain-vehicle 434,150 +17.00
   Annuities 1,149,871 +17.00
   Avid cell phone user model 52,268 +17.00
   Avid gamers 49,861 +17.00
   Avid theme park visitor 93,078 +17.00
   Baby product 34,649 +17.00
   Cat product 392,756 +17.00
   Conservative 503,609 +17.00
   Cook for fun 185,358 +17.00
   Cook from scratch 779,221 +17.00
   Country club member 483,911 +17.00
   Credit card rewards 365,546 +17.00
   Cruise 544,335 +17.00
   Diet product 362,819 +17.00
   Dog product 330,230 +17.00
   Donors PBS NPR 874,956 +17.00
   Foreign travel vacation 251,687 +17.00
   Frequent business traveler 105,702 +17.00
   Frequent flyer 162,989 +17.00
   Fresh water fishing 362,650 +17.00
   Garden maintenance 546,587 +17.00
   Green/environmental purchase 347,020 +17.00
   Heavy book buyer 415,096 +17.00
   Heavy coupon user 704,440 +17.00
   Heavy family restaurant visitor 590,210 +17.00
   Heavy frozen dinner users 199,388 +17.00
   Heavy investment trader 358,579 +17.00
   Heavy payperview movie 75,457 +17.00
   Heavy pay-per-view sports 26,508 +17.00
   Heavy vitamin & dietary supplement 1,103,928 +17.00
   High risk/high return investors 419,467 +17.00
   High end electronic buyers 71,610 +17.00
   High end sporting equipment 139,994 +17.00
   Higher educaion 324,606 +17.00
   High value security investor model 686,538 +17.00
   High value stock investor model 458,572 +17.00
   Home improvement 264,545 +17.00
   Hunting 302,348 +17.00
   Impulse buyer 713,730 +17.00
   International long distance 154,041 +17.00
   Leaning conservative 518,267 +17.00
   Leaning liberal 153,386 +17.00
   Liberal 155,540 +17.00
   Life insurance 390,726 +17.00
   Live theater 532,747 +17.00
   Low risk/low return investors 1,008,930 +17.00
   Low-end sporting equi[ 115,218 +17.00
   Luxury automovile buyers 503,006 +17.00
   Luxury hotel 380,216 +17.00
   Music concert classical 838,243 +17.00
   Music concert country 542,949 +17.00
   Music concert rock 62,746 +17.00
   Onsite tax preparation 80,960 +17.00
   Opinion leader 345,548 +17.00
   Organic food 383,735 +17.00
   Outdoor activities 92,014 +17.00
   Physical fitness clubs 194,273 +17.00
   Power boating 240,980 +17.00
   Pro tax preparation 613,439 +17.00
   Religious donor 575,285 +17.00
   Rental car 267,016 +17.00
   Safety security conscious 333,316 +17.00
   Salt water fishing 459,099 +17.00
   Shopaholics 183,850 +17.00
   Sports fans-college basketball 108,096 +17.00
   Sports fans-college football 52,044 +17.00
   Sports fans-golf 322,040 +17.00
   Sports fans-NASCAR 97,001 +17.00
   Sports fans-professional baseball 111,088 +17.00
   Sports fans-professional basketball 107,692 +17.00
   Sports fans-professional football 68,682 +17.00
   Sports fans-professional wrestling 121,702 +17.00
   Sports fans-soccer 90,028 +17.00
   Sports fans-tennis 313,115 +17.00
   Timeshare owner 258,174 +17.00
   Wine lovers 879,166 +17.00

(*) Fundraiser rate, 70.00/M; publisher rate, 70.00/M; seasonal food rate, 80.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Target Ready Model $17.00 M extra
100.00+ Buyers $36.00 M extra
75.00+ Buyers $31.00 M extra
50.00+ Buyers $26.00 M extra
1 Month Hotline $25.00 M extra
3 Month Hotline $20.00 M extra
6 Month Hotline $15.00 M extra
Age $17.00 M extra
Cash Or Credit Card $12.00 M extra
Gender $9.00 M extra
Home Owner $17.00 M extra
Income Select $17.00 M extra
Irvine Park $35.00 M extra
Large Size $17.00 M extra
Men’s Wear Buyers $16.00 M extra
Multi Buyers/Single Buyers $10.00 M extra
Large Size Female Apparel Buyers $17.00 M extra
Large Size Male Apparel Buyers $17.00 M extra
Presence Of Children $17.00 M extra
Product $12.00 M extra
Proprietary Credit Card $12.00 M extra
Scandia Woods $35.00 M extra
SCF $9.00 M extra
Property $17.00 M extra
Source $10.00 M extra
State $9.00 M extra
Womens Wear Buyers $17.00 M extra
Zip $9.00 M extra
Run Charge $10.00 M extra
Reuse (min. Qty. 5,000)
———- SUMMARY DESCRIPTION ———-
TargetReady Models have been applied to the highly responsive Blair file.
14% male, 86% female; average age 60.
Average unit of sale $60.

———- DATACARD DESCRIPTION ———-
THE RESPONSIVE BLAIR BUYERS HAVE PURCHASED A WIDE VARIETY OF APPAREL AND HOME PRODUCTS THROUGH DIRECT MAIL. INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE BLAIR FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS UTILIZING A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES WEBSITE VIEWABLE AT WWW.BLAIR.COM.
WITH A FOCUS ON VALUE AND STYLE, BLAIR OFFERS WOMEN’S & MEN’S APPAREL AND ACCESSORIES, AS WELL AS DECOR AND FURNISHINGS FOR EVERY ROOM IN THE HOME. BLAIR WOMENSWEAR FEATURES ON-TREND LOOKS IN A FULL RANGE SIZES. BLAIR HOME PROVIDES CLASSIC DECOR, TEXTILES AND FURNISHINGS – ALL AFFORDABLY PRICED – MAKING IT EASY TO REFRESH AND RENEW EVERY ROOM IN THE HOME. BLAIR MENSWEAR OFFERS A VALUED RESOURCE FOR UPDATED COMFORTABLE CLASSICS IN EXTENDED SIZES AT AFFORDABLE PRICES
AVERAGE INCOME: $72,000.00

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Response Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP To Donnelley Site Only $55.00 fee