Blair TargetReady Model Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe2,347,160*$95.00
1 month buyers363,358+25.00
   3 month buyers933,757+20.00
   6 month buyers1,461,715+15.00
   12 month buyers2,347,160$95.00
Target ready model:
12 month counts:
   Adventure seekers93,092+17.00
   All-terrain-vehicle434,150+17.00
   Annuities1,149,871+17.00
   Avid cell phone user model52,268+17.00
   Avid gamers49,861+17.00
   Avid theme park visitor93,078+17.00
   Baby product34,649+17.00
   Cat product392,756+17.00
   Conservative503,609+17.00
   Cook for fun185,358+17.00
   Cook from scratch779,221+17.00
   Country club member483,911+17.00
   Credit card rewards365,546+17.00
   Cruise544,335+17.00
   Diet product362,819+17.00
   Dog product330,230+17.00
   Donors PBS NPR874,956+17.00
   Foreign travel vacation251,687+17.00
   Frequent business traveler105,702+17.00
   Frequent flyer162,989+17.00
   Fresh water fishing362,650+17.00
   Garden maintenance546,587+17.00
   Green/environmental purchase347,020+17.00
   Heavy book buyer415,096+17.00
   Heavy coupon user704,440+17.00
   Heavy family restaurant visitor590,210+17.00
   Heavy frozen dinner users199,388+17.00
   Heavy investment trader358,579+17.00
   Heavy payperview movie75,457+17.00
   Heavy pay-per-view sports26,508+17.00
   Heavy vitamin & dietary supplement1,103,928+17.00
   High risk/high return investors419,467+17.00
   High end electronic buyers71,610+17.00
   High end sporting equipment139,994+17.00
   Higher educaion324,606+17.00
   High value security investor model686,538+17.00
   High value stock investor model458,572+17.00
   Home improvement264,545+17.00
   Hunting302,348+17.00
   Impulse buyer713,730+17.00
   International long distance154,041+17.00
   Leaning conservative518,267+17.00
   Leaning liberal153,386+17.00
   Liberal155,540+17.00
   Life insurance390,726+17.00
   Live theater532,747+17.00
   Low risk/low return investors1,008,930+17.00
   Low-end sporting equi[115,218+17.00
   Luxury automovile buyers503,006+17.00
   Luxury hotel380,216+17.00
   Music concert classical838,243+17.00
   Music concert country542,949+17.00
   Music concert rock62,746+17.00
   Onsite tax preparation80,960+17.00
   Opinion leader345,548+17.00
   Organic food383,735+17.00
   Outdoor activities92,014+17.00
   Physical fitness clubs194,273+17.00
   Power boating240,980+17.00
   Pro tax preparation613,439+17.00
   Religious donor575,285+17.00
   Rental car267,016+17.00
   Safety security conscious333,316+17.00
   Salt water fishing459,099+17.00
   Shopaholics183,850+17.00
   Sports fans-college basketball108,096+17.00
   Sports fans-college football52,044+17.00
   Sports fans-golf322,040+17.00
   Sports fans-NASCAR97,001+17.00
   Sports fans-professional baseball111,088+17.00
   Sports fans-professional basketball107,692+17.00
   Sports fans-professional football68,682+17.00
   Sports fans-professional wrestling121,702+17.00
   Sports fans-soccer90,028+17.00
   Sports fans-tennis313,115+17.00
   Timeshare owner258,174+17.00
   Wine lovers879,166+17.00

(*) Fundraiser rate, 70.00/M; publisher rate, 70.00/M; seasonal food rate, 80.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Target Ready Model$17.00Mextra
100.00+ Buyers$36.00Mextra
75.00+ Buyers$31.00Mextra
50.00+ Buyers$26.00Mextra
1 Month Hotline$25.00Mextra
3 Month Hotline$20.00Mextra
6 Month Hotline$15.00Mextra
Age$17.00Mextra
Cash Or Credit Card$12.00Mextra
Gender$9.00Mextra
Home Owner$17.00Mextra
Income Select$17.00Mextra
Irvine Park$35.00Mextra
Large Size$17.00Mextra
Men’s Wear Buyers$16.00Mextra
Multi Buyers/Single Buyers$10.00Mextra
Large Size Female Apparel Buyers$17.00Mextra
Large Size Male Apparel Buyers$17.00Mextra
Presence Of Children$17.00Mextra
Product$12.00Mextra
Proprietary Credit Card$12.00Mextra
Scandia Woods$35.00Mextra
SCF$9.00Mextra
Property$17.00Mextra
Source$10.00Mextra
State$9.00Mextra
Womens Wear Buyers$17.00Mextra
Zip$9.00Mextra
Run Charge$10.00Mextra
Reuse (min. Qty. 5,000)
———- SUMMARY DESCRIPTION ———-
TargetReady Models have been applied to the highly responsive Blair file.
14% male, 86% female; average age 60.
Average unit of sale $60.

———- DATACARD DESCRIPTION ———-
THE RESPONSIVE BLAIR BUYERS HAVE PURCHASED A WIDE VARIETY OF APPAREL AND HOME PRODUCTS THROUGH DIRECT MAIL. INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE BLAIR FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS UTILIZING A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES WEBSITE VIEWABLE AT WWW.BLAIR.COM.
WITH A FOCUS ON VALUE AND STYLE, BLAIR OFFERS WOMEN’S & MEN’S APPAREL AND ACCESSORIES, AS WELL AS DECOR AND FURNISHINGS FOR EVERY ROOM IN THE HOME. BLAIR WOMENSWEAR FEATURES ON-TREND LOOKS IN A FULL RANGE SIZES. BLAIR HOME PROVIDES CLASSIC DECOR, TEXTILES AND FURNISHINGS – ALL AFFORDABLY PRICED – MAKING IT EASY TO REFRESH AND RENEW EVERY ROOM IN THE HOME. BLAIR MENSWEAR OFFERS A VALUED RESOURCE FOR UPDATED COMFORTABLE CLASSICS IN EXTENDED SIZES AT AFFORDABLE PRICES
AVERAGE INCOME: $72,000.00

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct ResponseBuyers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP To Donnelley Site Only$55.00fee