Blair Womenswear

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,988,827*$95.00
1 month buyers305,679+25.00
   3 month buyers808,966+20.00
   6 month buyers1,254,877+15.00
   12 month buyers1,988,827$95.00

(*) Fundraiser rate, 70.00/M; publisher rate, 70.00/M. Seasonal food rate, 80.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
50.00+ Buyers$26.00M
75.00+ Buyers$31.00M
100.00+ Buyers$36.00Mextra
1 Month Hotline$25.00Mextra
3 Month Hotline$20.00Mextra
6 Month Hotline$15.00Mextra
Age$17.00Mextra
Cash Or Credit Card$12.00Mextra
Ethnic/Religion$17.00Mextra
Gender$9.00Mextra
Home$17.00Mextra
Income Select$17.00Mextra
Interest$17.00Mextra
Irvine Park$35.00Mextra
Large Size$17.00Mextra
Womenswear$17.00Mextra
Oversize Womens Wear Buyer$17.00Mextra
Multi Buyers/Single Buyers$10.00Mextra
Presence Of Children$17.00Mextra
Product$12.00Mextra
Proprietary Credit Card$12.00Mextra
Scandia Woods$35.00Mextra
SCF$9.00Mextra
Product$17.00Mextra
Source$10.00Mextra
State$9.00Mextra
Zip$9.00Mextra
Run Charge$8.00Mextra
Reuse (min. 5,000)
———- SUMMARY DESCRIPTION ———-
Mail order buyers of apparel and accessories for the mature, confident women.
5% male, 88% female; average age 60.
Average unit of sale $60.

———- DATACARD DESCRIPTION ———-
IT’S ALL ABOUT QUALITY AND COMFORT! THE BLAIR WOMEN’S FASHION CLOTHING DELIVERS QUALITY AND COMFORTABLE APPAREL AND ACCESSORIES FOR THE MATURE, CONFIDENT WOMEN.
AVERAGE INCOME: $72,000.00

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct ResponseBuyers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP To Donnelley Site Only$59.00fee