Blair Womenswear

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,988,827 *$95.00
1 month buyers 305,679 +25.00
   3 month buyers 808,966 +20.00
   6 month buyers 1,254,877 +15.00
   12 month buyers 1,988,827 $95.00

(*) Fundraiser rate, 70.00/M; publisher rate, 70.00/M. Seasonal food rate, 80.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
50.00+ Buyers $26.00 M
75.00+ Buyers $31.00 M
100.00+ Buyers $36.00 M extra
1 Month Hotline $25.00 M extra
3 Month Hotline $20.00 M extra
6 Month Hotline $15.00 M extra
Age $17.00 M extra
Cash Or Credit Card $12.00 M extra
Ethnic/Religion $17.00 M extra
Gender $9.00 M extra
Home $17.00 M extra
Income Select $17.00 M extra
Interest $17.00 M extra
Irvine Park $35.00 M extra
Large Size $17.00 M extra
Womenswear $17.00 M extra
Oversize Womens Wear Buyer $17.00 M extra
Multi Buyers/Single Buyers $10.00 M extra
Presence Of Children $17.00 M extra
Product $12.00 M extra
Proprietary Credit Card $12.00 M extra
Scandia Woods $35.00 M extra
SCF $9.00 M extra
Product $17.00 M extra
Source $10.00 M extra
State $9.00 M extra
Zip $9.00 M extra
Run Charge $8.00 M extra
Reuse (min. 5,000)
———- SUMMARY DESCRIPTION ———-
Mail order buyers of apparel and accessories for the mature, confident women.
5% male, 88% female; average age 60.
Average unit of sale $60.

———- DATACARD DESCRIPTION ———-
IT’S ALL ABOUT QUALITY AND COMFORT! THE BLAIR WOMEN’S FASHION CLOTHING DELIVERS QUALITY AND COMFORTABLE APPAREL AND ACCESSORIES FOR THE MATURE, CONFIDENT WOMEN.
AVERAGE INCOME: $72,000.00

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Response Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP To Donnelley Site Only $59.00 fee