Boden Masterfile TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe681,860*$125.00
Targetready Model segments:
   adult_education159,166+10.00
   Adventure seekers166,644+10.00
   All-terrain-vehicle70,780+10.00
   alternative_medicine_model125,147+10.00
   Annuities105,491+10.00
   auto_club_model192,465+10.00
   auto_loan229,890+10.00
   Avid cellular phone users173,939+10.00
   Avid gamers159,533+10.00
   Avid theme park visitors209,884+10.00
   avid_smart_phone_users126,905+10.00
   Baby products117,745+10.00
   blog_writing_model118,862+10.00
   business_banking_model174,686+10.00
   Camping165,070+10.00
   Cat product116,988+10.00
   cell_phone_only_model47,853+10.00
   comprehensive_auto-insurance188,275+10.00
   Conservative50,594+10.00
   Cook for fun231,015+10.00
   Cook from scratch134,178+10.00
   Country club members200,164+10.00
   Credit card rewards257,666+10.00
   Cruise194,169+10.00
   Diet products163,839+10.00
   diy_auto_maintenance_model46,863+10.00
   Dog product119,042+10.00
   Donors to PBS / NPR227,511+10.00
   education_loan164,409+10.00
   ereader _model250,251+10.00
   fantasy_sports185,995+10.00
   fast_foods135,987+10.00
   financial_planner229,480+10.00
   Foreign travel for vacation233,338+10.00
   Frequent business travelers259,007+10.00
   Frequent flyer267,327+10.00
   Freshwater fishing59,964+10.00
   Garden maintenance200,889+10.00
   gift-buyers273,216+10.00
   Green / environmental purchase224,498+10.00
   health_insurance82,149+10.00
   Heavy book buyer221,696+10.00
   Heavy coupon users186,724+10.00
   Heavy family restaurant visitors39,579+10.00
   Heavy frozen dinner users17,755+10.00
   Heavy investment traders258,444+10.00
   Heavy pay-per-view movie225,466+10.00
   Heavy pay-per-view sports57,206+10.00
   Heavy vitamin & dietary supplement106,914+10.00
   heavy_catalog_buyer182,140+10.00
   heavy_domestic_travelers260,403+10.00
   heavy_online_buyer271,669+10.00
   heavy_snack_eaters46,003+10.00
   High Risk / high return investors258,269+10.00
   high_end_aarel230,416+10.00
   High-end electronics buyers219,325+10.00
   High-end sporting equipment166,513+10.00
   Higher education259,685+10.00
   High-value security investors182,426+10.00
   High-value stock investors190,689+10.00
   hockey_buyer243,577+10.00
   Home improvement236,679+10.00
   home_office_mode208,214+10.00
   Hunting126,258+10.00
   hybrid_cars180,924+10.00
   Impulse buyers192,043+10.00
   International long distance129,129+10.00
   Leaning conservative240,660+10.00
   Leaning liberal239,744+10.00
   Liberal162,041+10.00
   Life insurance193,717+10.00
   Live theater253,169+10.00
   Low risk/ low return investors161,234+10.00
   Low end sporting equipment251,720+10.00
   Luxury automobile buyers138,762+10.00
   Luxury hotel228,185+10.00
   major_home_remodeling_model207,294+10.00
   minivan-buyer174,405+10.00
   moderate_economy_hotel_model135,662+10.00
   mobile_internet_access_model199,318+10.00
   Music concerts – classical206,193+10.00
   Music concerts – country135,169+10.00
   Music concerts – rock219,328+10.00
   new_vehicle_buyer231,088+10.00
   non_religious_donor_model243,529+10.00
   online_gaming_activity_model44,870+10.00
   on_line_musinc_download155,345+10.00
   0nlline_bill_payment_model236,487+10.00
   online_investment_trading_model244,828+10.00
   online_purchase_business_model265,027+10.00
   online_purchase_personal_model261,610+10.00
   online_travel_plan_model224,094+10.00
   online_TV_download_model177,516+10.00
   Onsite tax preparation service15,065+10.00
   Opinion leaders238,509+10.00
   Organic foods233,572+10.00
   Outdoor activities241,946+10.00
   Physical fitness clubs249,225+10.00
   pilates-yoga189,891+10.00
   Power boating219,698+10.00
   Professional tax preparation214,508+10.00
   real_estate_investment99,515+10.00
   Religious donors203,636+10.00
   Rental car223,274+10.00
   Safety & security conscious197,552+10.00
   Saltwater fishing116,117+10.00
   satellite_TV34,191+10.00
   Shopaholics61,321+10.00
   small_business_insurance201,610+10.00
   social media network model182,110+10.00
   specialty_organic_food_store_model201,192+10.00
   Sports fans-college basketball137,534+10.00
   Sports fans_ college football189,991+10.00
   Sports fans-golf130,998+10.00
   Sports fans-NASCAR102,294+10.00
   Sports fans-professional baseball198,627+10.00
   Sports fans-professional basketball166,536+10.00
   Sports fans – professional football156,213+10.00
   Sports fans – professional wrestling90,109+10.00
   Sports fans – soccer143,644+10.00
   Sports fans – tennis165,422+10.00
   sports_fanatics262,888+10.00
   suv_buyer238,180+10.00
   Timeshare owner244,493+10.00
   voice over – internet model187,345+10.00
   wholesale club model136,309+10.00
   wifi_in_home_model128,150+10.00
   wifi_outside_of_home_model217,914+10.00
   Wine lovers104,321+10.00
   work_health_insurance282,641+10.00

(*) Fundraiser rate / publisher rate / catalog requestors, 70.00/M. Food mailers, 80.00/M; catalog requestors, 65.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M run charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
State$10.00Mextra
Zip$10.00Mextra
SCF$10.00Mextra
12 Month Hotline$10.00Mextra
Run Charges$10.00Mextra
6 Month Hotline$15.00Mextra
Gender$12.00Mextra
Last Purchase$15.00Mextra
Enhancements$17.00Mextra
Target Ready Models$10.00Mextra
3 Month Hotline$25.00Mextra
30 Day$30.00Mextra
100.00$40.00Mextra
75.00$35.00Mextra
50.00$30.00Mextra
200$60.00Mextra
150.00$50.00Mextra
Target Ready Model Segments:
Adventure Seekers
Annuities
Atv
Avid Cell Phone User
Avid Gamers
Avid Theme Park Visitor
Baby Product
Cell Product
College Basketball
College Football
Conservative
Cook For Fun
Cook From Scratch
Country Club Member
Credit Card Rewards
Cruise Model
Diet Product Model
Dog Product
Donors Pbs Npr
Foreign Travel Vacation
Frequent Business Traveler
Frequent Flyer
Fresh Water Fishing
Frozen Dinner
Garden Maintenance
Golf
Green
Heavy Book Buyer
Heavy Family Restaurant Visitor
Heavy Investment Trader
Heavy Payperview Movie
Heavy Vitamin Model
High End Electronic
High End Spotting
High End Sporting Equipment
High Risk Investor
High Value Security Investor
High Value Stock Investor
Higher Education
Home Improvement
Hunting
Impulse
International Long Distance
Leaning Conservative
Leaning Liberal
Life Insurance
Live Theater
Low End Sporting
Low Risk Investor
Luxury Car Buyer
Luxury Hotel
Music Concert Lassical
Music Concert Country
Music Concert Classical
Nascar
Onsite Tax Prep
Opinion Leader
Organic Food
Outdoor Activities
Physical Fitness Club
Power Boating
Pro Tax Prep
Professional Baseball
Professional Basketball
Professional Football
Professional Wrestling
Religious Donor
Rental Car
Safety Security Conscious
Salt Water Fishing
Shopaholics
Soccer
Tennis
Timeshare
Wine
———- SUMMARY DESCRIPTION ———-
Infogroup’s TargetReady Models have been applied to the Boden Masterfile.
5% male, 95% female; ages 35-44.
Average unit of sale $220.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE BODEN MASTERFILE. BODEN OFFERS STYLISH, UPLIFTING AND COLORFUL TOP QUALITY APPAREL FOR THE DISCRIMINATING CONSUMER. SINCE 1991, BODEN HAS OFFERED WELL-MADE, COMPETITIVELY PRICED, CLASSIC CLOTHES FOR THE ENTIRE FAMILY. FROM CRISP LINEN TROUSER AND CHINOS TO COMFY T-SHIRTS AND PLAYFUL SKIRTS, BODEN SHOPPERS OUTFIT THEIR LIVES IN STYLE AND TRADITION. THE BODEN MASTERFILE CONSISTS OF DEDUPED BUYERS ACROSS THE BODEN CATALOGUES.
THIS IS A COMBINED UNDUPLICATED MASTERFILE OF THE BODEN FILES. THE BODEN LISTS INCLUDE: BODEN ADULT, BODEN BABY, MINI BODEN, AND JOHNNIEB.

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee
FTP$59.00fee