Boden Masterfile TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 681,860 *$125.00
Targetready Model segments:
   adult_education 159,166 +10.00
   Adventure seekers 166,644 +10.00
   All-terrain-vehicle 70,780 +10.00
   alternative_medicine_model 125,147 +10.00
   Annuities 105,491 +10.00
   auto_club_model 192,465 +10.00
   auto_loan 229,890 +10.00
   Avid cellular phone users 173,939 +10.00
   Avid gamers 159,533 +10.00
   Avid theme park visitors 209,884 +10.00
   avid_smart_phone_users 126,905 +10.00
   Baby products 117,745 +10.00
   blog_writing_model 118,862 +10.00
   business_banking_model 174,686 +10.00
   Camping 165,070 +10.00
   Cat product 116,988 +10.00
   cell_phone_only_model 47,853 +10.00
   comprehensive_auto-insurance 188,275 +10.00
   Conservative 50,594 +10.00
   Cook for fun 231,015 +10.00
   Cook from scratch 134,178 +10.00
   Country club members 200,164 +10.00
   Credit card rewards 257,666 +10.00
   Cruise 194,169 +10.00
   Diet products 163,839 +10.00
   diy_auto_maintenance_model 46,863 +10.00
   Dog product 119,042 +10.00
   Donors to PBS / NPR 227,511 +10.00
   education_loan 164,409 +10.00
   ereader _model 250,251 +10.00
   fantasy_sports 185,995 +10.00
   fast_foods 135,987 +10.00
   financial_planner 229,480 +10.00
   Foreign travel for vacation 233,338 +10.00
   Frequent business travelers 259,007 +10.00
   Frequent flyer 267,327 +10.00
   Freshwater fishing 59,964 +10.00
   Garden maintenance 200,889 +10.00
   gift-buyers 273,216 +10.00
   Green / environmental purchase 224,498 +10.00
   health_insurance 82,149 +10.00
   Heavy book buyer 221,696 +10.00
   Heavy coupon users 186,724 +10.00
   Heavy family restaurant visitors 39,579 +10.00
   Heavy frozen dinner users 17,755 +10.00
   Heavy investment traders 258,444 +10.00
   Heavy pay-per-view movie 225,466 +10.00
   Heavy pay-per-view sports 57,206 +10.00
   Heavy vitamin & dietary supplement 106,914 +10.00
   heavy_catalog_buyer 182,140 +10.00
   heavy_domestic_travelers 260,403 +10.00
   heavy_online_buyer 271,669 +10.00
   heavy_snack_eaters 46,003 +10.00
   High Risk / high return investors 258,269 +10.00
   high_end_aarel 230,416 +10.00
   High-end electronics buyers 219,325 +10.00
   High-end sporting equipment 166,513 +10.00
   Higher education 259,685 +10.00
   High-value security investors 182,426 +10.00
   High-value stock investors 190,689 +10.00
   hockey_buyer 243,577 +10.00
   Home improvement 236,679 +10.00
   home_office_mode 208,214 +10.00
   Hunting 126,258 +10.00
   hybrid_cars 180,924 +10.00
   Impulse buyers 192,043 +10.00
   International long distance 129,129 +10.00
   Leaning conservative 240,660 +10.00
   Leaning liberal 239,744 +10.00
   Liberal 162,041 +10.00
   Life insurance 193,717 +10.00
   Live theater 253,169 +10.00
   Low risk/ low return investors 161,234 +10.00
   Low end sporting equipment 251,720 +10.00
   Luxury automobile buyers 138,762 +10.00
   Luxury hotel 228,185 +10.00
   major_home_remodeling_model 207,294 +10.00
   minivan-buyer 174,405 +10.00
   moderate_economy_hotel_model 135,662 +10.00
   mobile_internet_access_model 199,318 +10.00
   Music concerts – classical 206,193 +10.00
   Music concerts – country 135,169 +10.00
   Music concerts – rock 219,328 +10.00
   new_vehicle_buyer 231,088 +10.00
   non_religious_donor_model 243,529 +10.00
   online_gaming_activity_model 44,870 +10.00
   on_line_musinc_download 155,345 +10.00
   0nlline_bill_payment_model 236,487 +10.00
   online_investment_trading_model 244,828 +10.00
   online_purchase_business_model 265,027 +10.00
   online_purchase_personal_model 261,610 +10.00
   online_travel_plan_model 224,094 +10.00
   online_TV_download_model 177,516 +10.00
   Onsite tax preparation service 15,065 +10.00
   Opinion leaders 238,509 +10.00
   Organic foods 233,572 +10.00
   Outdoor activities 241,946 +10.00
   Physical fitness clubs 249,225 +10.00
   pilates-yoga 189,891 +10.00
   Power boating 219,698 +10.00
   Professional tax preparation 214,508 +10.00
   real_estate_investment 99,515 +10.00
   Religious donors 203,636 +10.00
   Rental car 223,274 +10.00
   Safety & security conscious 197,552 +10.00
   Saltwater fishing 116,117 +10.00
   satellite_TV 34,191 +10.00
   Shopaholics 61,321 +10.00
   small_business_insurance 201,610 +10.00
   social media network model 182,110 +10.00
   specialty_organic_food_store_model 201,192 +10.00
   Sports fans-college basketball 137,534 +10.00
   Sports fans_ college football 189,991 +10.00
   Sports fans-golf 130,998 +10.00
   Sports fans-NASCAR 102,294 +10.00
   Sports fans-professional baseball 198,627 +10.00
   Sports fans-professional basketball 166,536 +10.00
   Sports fans – professional football 156,213 +10.00
   Sports fans – professional wrestling 90,109 +10.00
   Sports fans – soccer 143,644 +10.00
   Sports fans – tennis 165,422 +10.00
   sports_fanatics 262,888 +10.00
   suv_buyer 238,180 +10.00
   Timeshare owner 244,493 +10.00
   voice over – internet model 187,345 +10.00
   wholesale club model 136,309 +10.00
   wifi_in_home_model 128,150 +10.00
   wifi_outside_of_home_model 217,914 +10.00
   Wine lovers 104,321 +10.00
   work_health_insurance 282,641 +10.00

(*) Fundraiser rate / publisher rate / catalog requestors, 70.00/M. Food mailers, 80.00/M; catalog requestors, 65.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M run charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $10.00 M extra
Zip $10.00 M extra
SCF $10.00 M extra
12 Month Hotline $10.00 M extra
Run Charges $10.00 M extra
6 Month Hotline $15.00 M extra
Gender $12.00 M extra
Last Purchase $15.00 M extra
Enhancements $17.00 M extra
Target Ready Models $10.00 M extra
3 Month Hotline $25.00 M extra
30 Day $30.00 M extra
100.00 $40.00 M extra
75.00 $35.00 M extra
50.00 $30.00 M extra
200 $60.00 M extra
150.00 $50.00 M extra
Target Ready Model Segments:
Adventure Seekers
Annuities
Atv
Avid Cell Phone User
Avid Gamers
Avid Theme Park Visitor
Baby Product
Cell Product
College Basketball
College Football
Conservative
Cook For Fun
Cook From Scratch
Country Club Member
Credit Card Rewards
Cruise Model
Diet Product Model
Dog Product
Donors Pbs Npr
Foreign Travel Vacation
Frequent Business Traveler
Frequent Flyer
Fresh Water Fishing
Frozen Dinner
Garden Maintenance
Golf
Green
Heavy Book Buyer
Heavy Family Restaurant Visitor
Heavy Investment Trader
Heavy Payperview Movie
Heavy Vitamin Model
High End Electronic
High End Spotting
High End Sporting Equipment
High Risk Investor
High Value Security Investor
High Value Stock Investor
Higher Education
Home Improvement
Hunting
Impulse
International Long Distance
Leaning Conservative
Leaning Liberal
Life Insurance
Live Theater
Low End Sporting
Low Risk Investor
Luxury Car Buyer
Luxury Hotel
Music Concert Lassical
Music Concert Country
Music Concert Classical
Nascar
Onsite Tax Prep
Opinion Leader
Organic Food
Outdoor Activities
Physical Fitness Club
Power Boating
Pro Tax Prep
Professional Baseball
Professional Basketball
Professional Football
Professional Wrestling
Religious Donor
Rental Car
Safety Security Conscious
Salt Water Fishing
Shopaholics
Soccer
Tennis
Timeshare
Wine
———- SUMMARY DESCRIPTION ———-
Infogroup’s TargetReady Models have been applied to the Boden Masterfile.
5% male, 95% female; ages 35-44.
Average unit of sale $220.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE BODEN MASTERFILE. BODEN OFFERS STYLISH, UPLIFTING AND COLORFUL TOP QUALITY APPAREL FOR THE DISCRIMINATING CONSUMER. SINCE 1991, BODEN HAS OFFERED WELL-MADE, COMPETITIVELY PRICED, CLASSIC CLOTHES FOR THE ENTIRE FAMILY. FROM CRISP LINEN TROUSER AND CHINOS TO COMFY T-SHIRTS AND PLAYFUL SKIRTS, BODEN SHOPPERS OUTFIT THEIR LIVES IN STYLE AND TRADITION. THE BODEN MASTERFILE CONSISTS OF DEDUPED BUYERS ACROSS THE BODEN CATALOGUES.
THIS IS A COMBINED UNDUPLICATED MASTERFILE OF THE BODEN FILES. THE BODEN LISTS INCLUDE: BODEN ADULT, BODEN BABY, MINI BODEN, AND JOHNNIEB.

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
FTP $59.00 fee