Boden Masterfile Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 12,500.

SelectionsCountsPrice per/M
Total universe693,650*$125.00

(*) Fundraising/publisher, 70.00/M; food mailers, 80.00/M; catalog requested, 65.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Gender$5.00Mextra
Age$5.00Mextra
Zip$5.00Mextra
Modeled Names (or 500.00 Flat If Quantity Is Less Than 12,500)$40.00Mextra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Boden Masterfile names to connect with their ideal customer type for the highest rate of response.
5% male, 95% female.
Average unit of sale $200.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAM APPLY THEIR MODELS TO THE BODEN MASTERFILE NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
NAMES CAN BE MODELED ACROSS THE BODEN MASTERFILE OR BY INDIVIDUAL TITLE-BODEN ADULT, MINI BODEN/BODEN BABY, OR JOHNNIEB.
WILAND MODELS AVAILABLE INCLUDE: BEST DONOR, COMPREHENSIVE RESPONSE, COMPREHENSIVE CORRELATION, ACQUISITION RESPONSE, CORE REVENUE RESPONSE, LONG-TERM VALUE, AND SOURCE COMPOSITE.
BODEN OFFERS FUN, FASHIONABLE, TOP QUALITY APPAREL FOR THE DISCRIMINATING CONSUMER. SINCE 1991, BODEN HAS OFFERED WELL-MADE, COMPETITIVELY-PRICED, CLASSIC CLOTHES FOR THE ENTIRE FAMILY. FROM CRISP LINEN TROUSER AND CHINOS TO COMFY T-SHIRTS AND PLAYFUL SKIRTS, BODEN SHOPPERS OUTFIT THEIR LIVES IN STYLE AND TRADITION.

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Compiled
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$35.00fee