Body Central TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Jun 23, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2014
Minimum order 10,000.

Selections Counts Price per/M
Total Universe 561,659 $110.00
1 month Buyer 27,437 $135.00
   3 month Buyer 83,600 $130.00
   6 month Buyer 167,317 $125.00
   12 month Buyer 297,713 $115.00
TargetReady Models:
   Adventure Seekers 66,051 +12.00
   All-Terrain-Vehicle 58,793 +12.00
   Annuities 36,123 +12.00
   Avid Cellular Phone Users 64,197 +12.00
   Avid Gamers 81,353 +12.00
   Avid Theme Park Visitors 64,097 +12.00
   Baby Products 66,347 +12.00
   Cat Product 58,867 +12.00
   Conservative 32,246 +12.00
   Cook for Fun 58,206 +12.00
   Cook from Scratch 62,429 +12.00
   Country Club Members 59,720 +12.00
   Credit Card Rewards 52,060 +12.00
   Cruise 49,823 +12.00
   Diet Products 35,015 +12.00
   Dog Product 69,549 +12.00
   Donors to PBS/NPR 41,653 +12.00
   Foreign Travel for Vacation 44,743 +12.00
   Frequent Business Travelers 56,244 +12.00
   Frequent Flyer 66,835 +12.00
   Freshwater Fishing 55,525 +12.00
   Garden Maintenance 51,607 +12.00
   Green/Environmental Purchase 45,538 +12.00
   Heavy Book Buyer 53,883 +12.00
   Heavy Coupon Users 59,207 +12.00
   Heavy Family Restaurant Visitors 39,022 +12.00
   Heavy Frozen Dinner Users 36,376 +12.00
   Heavy Investment Traders 52,835 +12.00
   Heavy Pay-per-View Movie 73,805 +12.00
   Heavy Pay-per-View Sports 44,145 +12.00
   Heavy Vitamin & Dietary Supplement 37,130 +12.00
   High Risk/High Return Investors 49,412 +12.00
   High-end Electronics Buyers 63,321 +12.00
   High-end Sporting Equipment 73,327 +12.00
   High-value Security Investors 49,488 +12.00
   High-value Stock Investors 39,428 +12.00
   Higher Education 49,944 +12.00
   Home Improvement 53,465 +12.00
   Hunting 49,414 +12.00
   Impulse Buyers 45,148 +12.00
   International Long Distance 45,624 +12.00
   Leaning Conservative 46,827 +12.00
   Leaning Liberal 44,668 +12.00
   Liberal 58,995 +12.00
   Life Insurance 56,069 +12.00
   Live Theater 53,905 +12.00
   Low Risk/Low Return Investors 46,649 +12.00
   Low-end Sporting Equipment 56,554 +12.00
   Luxury Automobile Buyers 54,201 +12.00
   Luxury Hotel 70,933 +12.00
   Music Concerts – Classical 53,846 +12.00
   Music Concerts – Country 42,363 +12.00
   Music Concerts – Rock 46,922 +12.00
   Onsite Tax Preparation Service 43,471 +12.00
   Opinion Leaders 66,493 +12.00
   Organic Foods 57,306 +12.00
   Outdoor Activities 57,897 +12.00
   Physical Fitness Clubs 53,265 +12.00
   Power Boating 65,161 +12.00
   Professional Tax Preparation 52,462 +12.00
   Religious Donors 49,055 +12.00
   Rental Car 68,349 +12.00
   Safety & Security Conscious 75,213 +12.00
   Saltwater Fishing 61,302 +12.00
   Shopaholics 49,574 +12.00
   Sports Fans-College Basketball 66,821 +12.00
   Sports Fans-College Football 51,091 +12.00
   Sports Fans-Golf 46,336 +12.00
   Sports Fans-NASCAR 44,033 +12.00
   Sports Fans-Professionals Baseball 54,686 +12.00
   Sports Fans-Professionals Basketball 65,339 +12.00
   Sports Fans-Professional Football 45,147 +12.00
   Sports Fans-Professional Wrestling 47,535 +12.00
   Sports Fans-Soccer 55,908 +12.00
   Sports Fans-Tennis 62,319 +12.00
   Timeshare Owner 52,290 +12.00
   Wine Lovers 38,725 +12.00

Net Name Arrangement, plus 10.00/M running charges
(*) Fundraisers/publishers, 65.00/M; food mailers, 75.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
TargetReady Model (additional) $12.00 M extra
100.00+buyers $35.00 M extra
150.00+buyers $40.00 M extra
200.00+buyers $45.00 M extra
50.00+buyers $25.00 M extra
75.00+buyers $30.00 M extra
Gender/Sex $12.50 M extra
Running Charge $9.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
———- SUMMARY DESCRIPTION ———-
TargetReady Models have been applied to this file, utilizing a full array of Infogroup data.
95% female; ages 21-35, average age 43.

———- DATACARD DESCRIPTION ———-
BODY CENTRAL’S EXCEPTIONAL COLLECTION OF WOMEN’S APPAREL AND ACCESSORIES FEATURES THE LATEST STYLES AND TRENDS FOR EVERY OCCASION.
THESE HIP AND FLIRTY FASHIONS ARE EASY TO WEAR AND LOOK FABULOUS.
TARGETREADY MODELS HAVE BEEN APPLIED TO THIS FILE, UTILIZING A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR ATTITUDES.
BODY CENTRAL IS NOW FOR ITS ATTRACTIVE PRICE POINTS AND GREAT QUALITY.
AVERAGE INCOME: $75,000.00

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
FTP $59.00 fee