Body Central Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Nov 11, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2014
Minimum order 10,000.

Selections Counts Price per/M
Total universe 716,252 *$110.00
Universe for modeled selections 716,252 +30.00

(*) Fundraisers/publishers, 65.00/M; food mailers, 75.00/M.
Net name arrangement, plus 9.00/M running charges

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Run Charge $9.00 M extra
Wiland Modeled Names Fee Applies On 10,000 Minimum Names $30.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Body Central names to connect with their ideal customer type for the highest rate of response.
95% female; ages 21-35.
Average unit of sale $75.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE BODY CENTRAL NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
WILAND MODELS AVAILABLE INCLUDE: BEST DONOR, COMPREHENSIVE RESPONSE, COMPREHENSIVE CORRELATION, ACQUISITION RESPONSE, CORE REVENUE RESPONSE, LONG-TERM VALUE AND SOURCE COMPOSITE.
***WILAND MODEL FEE IS $30/M OR $300/L IF QUANTITY IS LESS THAN 10,000 NAMES.***
BODY CENTRAL IS KNOWN FOR ITS ATTRACTIVE PRICE POINTS AND GREAT QUALITY APPAREL AND ACCESSORIES. MOST BUYERS ARE FEMALE WITH AN AVERAGE AGE OF 21-35. AVERAGE HEAD OF HOUSEHOLD AGE IS 43.
AVERAGE INCOME: $75,000.00

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Catalog
Compiled

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $59.00 fee
E-mail $59.00 fee