Bonnier Corporation Donorbase Models

———- SRDS UPDATED/CONFIRMED ———-
Mar 2, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Total subscribers4,585,921$75.00
Active donors2,231,475$75.00
12 month donors522,266$75.00
6 month donors217,445$75.00
3 month donors89,510$75.00
Donors by interest category:
   Health1,366,707$75.00
   Public benefit advocacy617,497$75.00
   Environmental462,553$75.00
   Humanitarian/social service338,682$75.00
   Animal251,360$75.00
   International180,194$75.00
   Arts140,169$75.00
   Religion83,158$75.00
   Political conservative36,732$75.00

Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Donorbase$30.00Mextra
Gender$8.00Mextra
SCF$9.00Mextra
State$9.00Mextra
Zip$9.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Donors and subscribers to Bonnier Corporation publications.
17% male, 81% female.

———- DATACARD DESCRIPTION ———-
BONNIER CORPORATION IS ONE OF THE LARGEST CONSUMER PUBLISHING COMPANIES IN THE U.S. WITH MORE THAN THIRTY INDIVIDUAL MAGAZINE TITLES AND TEN MILLION SUBSCRIBERS. THEIR LARGEST AND MOST POPULAR TITLES INCLUDE POPULAR SCIENCE, FIELD & STREAM, OUTDOOR LIFE, SAILING WORLD, SAVEUR, AND WORKING MOTHER. IN ADDITION, THEY OFFER SOME OF THE MOST POPULAR AND WELL READ TITLES IN ACTION SPORTS, TRAVEL, HOME ARTS, FISHING, AND BOATING & SAILING.
THROUGH THE DONORBASE MODELING PROGRAM, PARTICIPANTS OF THIS DATABASE HAVE THE OPPORTUNITY TO APPLY THEIR HOUSE OR PROSPECTING MODELS TO THIS MASTERFILE OR THEY CAN TAKE STRAIGHT DONOR DATA IN ORDER TO BETTER TARGET PROSPECTS. THIS PROGRAM CAN BE UTILIZED FOR NEW TEST OPPORTUNITIES OR EXPANSION ACTIVITY ON THE FILE.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
Diskette$50.00fee
FTP$50.00fee