Bonnier Corporation Donorbase Models

———- SRDS UPDATED/CONFIRMED ———-
Mar 2, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Total subscribers 4,585,921 $75.00
Active donors 2,231,475 $75.00
12 month donors 522,266 $75.00
6 month donors 217,445 $75.00
3 month donors 89,510 $75.00
Donors by interest category:
   Health 1,366,707 $75.00
   Public benefit advocacy 617,497 $75.00
   Environmental 462,553 $75.00
   Humanitarian/social service 338,682 $75.00
   Animal 251,360 $75.00
   International 180,194 $75.00
   Arts 140,169 $75.00
   Religion 83,158 $75.00
   Political conservative 36,732 $75.00

Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Donorbase $30.00 M extra
Gender $8.00 M extra
SCF $9.00 M extra
State $9.00 M extra
Zip $9.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Donors and subscribers to Bonnier Corporation publications.
17% male, 81% female.

———- DATACARD DESCRIPTION ———-
BONNIER CORPORATION IS ONE OF THE LARGEST CONSUMER PUBLISHING COMPANIES IN THE U.S. WITH MORE THAN THIRTY INDIVIDUAL MAGAZINE TITLES AND TEN MILLION SUBSCRIBERS. THEIR LARGEST AND MOST POPULAR TITLES INCLUDE POPULAR SCIENCE, FIELD & STREAM, OUTDOOR LIFE, SAILING WORLD, SAVEUR, AND WORKING MOTHER. IN ADDITION, THEY OFFER SOME OF THE MOST POPULAR AND WELL READ TITLES IN ACTION SPORTS, TRAVEL, HOME ARTS, FISHING, AND BOATING & SAILING.
THROUGH THE DONORBASE MODELING PROGRAM, PARTICIPANTS OF THIS DATABASE HAVE THE OPPORTUNITY TO APPLY THEIR HOUSE OR PROSPECTING MODELS TO THIS MASTERFILE OR THEY CAN TAKE STRAIGHT DONOR DATA IN ORDER TO BETTER TARGET PROSPECTS. THIS PROGRAM CAN BE UTILIZED FOR NEW TEST OPPORTUNITIES OR EXPANSION ACTIVITY ON THE FILE.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
Diskette $50.00 fee
FTP $50.00 fee