Bonnier Corporation Wiland Direct Modeling Program

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

Selections Counts Price per/M
Active U.S. subscribers 3,257,913 *$85.00
Titles:
   Saveur 303,996 $85.00
   Field & Stream 1,386,956 $85.00
   Outdoor Life 904,034 $85.00
   Popular Science 1,229,882 $85.00
   Islands 181,993 $85.00
   Boating 114,015 $85.00
   Cycle World 185,992 $85.00
   Flying 136,598 $85.00
   Caribbean Travel & Life 70,822 $85.00
   Florida Travel & Life 22,716 $85.00
   Motorcyclist 197,078 $85.00
   Hot bikes 71,211 $85.00
   Baggers 49,684 $85.00
   Dirt Rider 94,762 $85.00
   Motorcycle Cruiser 10,573 $85.00
   Sport Rider 48,434 $85.00
   Cruising World 81,698 $85.00

(*) Wiland scoring fee, plus 35.00/M; fundraising rate, 75.00/M; minimum scoring, 500.00 flat.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Scoring $35.00 M extra
3rd Party Blow In $15.00 M extra
Adult Age $5.00 M extra
Gender $5.00 M extra
Income $5.00 M extra
———- SUMMARY DESCRIPTION ———-
Active subscribers to various Bonnier Corporation publications that are now part of the Wiland Direct Modeling program.
46% male, 33% female.

———- DATACARD DESCRIPTION ———-
BONNIER CORPORATION IS ONE OF THE LARGEST CONSUMER PUBLISHING COMPANIES IN THE U.S. WITH MORE THAN THIRTY INDIVIDUAL MAGAZINE TITLES AND TEN MILLION SUBSCRIBERS. THEIR LARGEST AND MOST POPULAR TITLES INCLUDE POPULAR SCIENCE, FIELD & STREAM, OUTDOOR LIFE, SAVEUR, SAILING WORLD AND WORKING MOTHER. IN ADDITION, THEY OFFER SOME OF THE MOST POPULAR AND WELL READ TITLES IN ACTION SPORTS, TRAVEL, HOME ARTS, FISHING, BOATING & SAILING.
MODELS CAN BE UTILIZED ACROSS ALL BONNIER CORPORATION TITLES OR SELECTED UNIVERSES WITHIN THE WILAND GROUPING.

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee