Bonnier Corporation Wiland Direct Modeling Program

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

SelectionsCountsPrice per/M
Active U.S. subscribers3,257,913*$85.00
Titles:
   Saveur303,996$85.00
   Field & Stream1,386,956$85.00
   Outdoor Life904,034$85.00
   Popular Science1,229,882$85.00
   Islands181,993$85.00
   Boating114,015$85.00
   Cycle World185,992$85.00
   Flying136,598$85.00
   Caribbean Travel & Life70,822$85.00
   Florida Travel & Life22,716$85.00
   Motorcyclist197,078$85.00
   Hot bikes71,211$85.00
   Baggers49,684$85.00
   Dirt Rider94,762$85.00
   Motorcycle Cruiser10,573$85.00
   Sport Rider48,434$85.00
   Cruising World81,698$85.00

(*) Wiland scoring fee, plus 35.00/M; fundraising rate, 75.00/M; minimum scoring, 500.00 flat.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Scoring$35.00Mextra
3rd Party Blow In$15.00Mextra
Adult Age$5.00Mextra
Gender$5.00Mextra
Income$5.00Mextra
———- SUMMARY DESCRIPTION ———-
Active subscribers to various Bonnier Corporation publications that are now part of the Wiland Direct Modeling program.
46% male, 33% female.

———- DATACARD DESCRIPTION ———-
BONNIER CORPORATION IS ONE OF THE LARGEST CONSUMER PUBLISHING COMPANIES IN THE U.S. WITH MORE THAN THIRTY INDIVIDUAL MAGAZINE TITLES AND TEN MILLION SUBSCRIBERS. THEIR LARGEST AND MOST POPULAR TITLES INCLUDE POPULAR SCIENCE, FIELD & STREAM, OUTDOOR LIFE, SAVEUR, SAILING WORLD AND WORKING MOTHER. IN ADDITION, THEY OFFER SOME OF THE MOST POPULAR AND WELL READ TITLES IN ACTION SPORTS, TRAVEL, HOME ARTS, FISHING, BOATING & SAILING.
MODELS CAN BE UTILIZED ACROSS ALL BONNIER CORPORATION TITLES OR SELECTED UNIVERSES WITHIN THE WILAND GROUPING.

SRDS Classification
USAConsumer564Magazines (General)

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee