Bookspan Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

SelectionsCountsPrice per/M
12 month buyers253,597*$100.00
6-month buyers164,827+5.00
3-month buyers120,597+10.00
Hotline buyers49,364+15.00

(*) Catalog rate, 80.00/M; fundraising offers, 75.00/M.
Net name policy: 85% on orders of 50,000 or more with 10.00/M running charge. Computer verification must accompany payment.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Book Club Title$5.00Mextra
Product$10.00Mextra
Dollar Amount$15.00Mextra
Source$10.00Mextra
State$10.00Mextra
SCF$10.00Mextra
Zip$10.00Mextra
Gender$10.00Mextra
Key CodingMextra
Age$15.00Mextra
Household Income$15.00Mextra
Bible Devotional$15.00Mextra
Catalog Buyer$15.00Mextra
Collector$15.00Mextra
Donor$15.00Mextra
Pet Owner$15.00Mextra
Plus Size Apparel Buyer$15.00Mextra
Presence Of Children$15.00Mextra
———- SUMMARY DESCRIPTION ———-
Loyal members of the leading book clubs: Black Expressions, Book-of-the-Month, Children’s Book-of-the-Month, Crafter’s Choice, Crossings, Doubleday, Large Print, History, Literary Guild, Military, Mystery Guild, One Spirit, Quality Paperback Rhapsody, Science Fiction, Scientific American, and The Good Cook Book Club.
81% female; average age 54.
Average unit of sale $31.42.

———- DATACARD DESCRIPTION ———-
THE BOOKSPAN MASTERFILE PROVIDES ACCESS TO LOYAL MEMBERS OF THE LEADING BOOK CLUBS: BLACK EXPRESSIONS, BOOK-OF-THE-MONTH, CHILDREN’S BOOK-OF-THE-MONTH, CRAFTER’S CHOICE, CROSSINGS, DOUBLEDAY, LARGE PRINT, HISTORY, LITERARY GUILD, MILITARY, MYSTERY GUILD, ONE SPIRIT, QUALITY PAPERBACK RHAPSODY, SCIENCE FICTION, SCIENTIFIC AMERICAN, AND THE GOOD COOK BOOK CLUB.
THESE CUSTOMERS ARE RESPONSIVE TO OFFERS PERTAINING TO THEIR MANY INTERESTS INCLUDING COOKING, COLLECTING, HOME DECORATING, CRAFTS, FAMILY FUN, DONATING TO THEIR FAVORITE CHARITIES AND MORE. THE FILE HAS MANY DEMOGRAPHIC AND LIFESTYLE SELECTS AVAILABLE.

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct Mail
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$75.00fee