Bookspan Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 10,000.

Selections Counts Price per/M
12 month buyers 253,597 *$100.00
6-month buyers 164,827 +5.00
3-month buyers 120,597 +10.00
Hotline buyers 49,364 +15.00

(*) Catalog rate, 80.00/M; fundraising offers, 75.00/M.
Net name policy: 85% on orders of 50,000 or more with 10.00/M running charge. Computer verification must accompany payment.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Book Club Title $5.00 M extra
Product $10.00 M extra
Dollar Amount $15.00 M extra
Source $10.00 M extra
State $10.00 M extra
SCF $10.00 M extra
Zip $10.00 M extra
Gender $10.00 M extra
Key Coding M extra
Age $15.00 M extra
Household Income $15.00 M extra
Bible Devotional $15.00 M extra
Catalog Buyer $15.00 M extra
Collector $15.00 M extra
Donor $15.00 M extra
Pet Owner $15.00 M extra
Plus Size Apparel Buyer $15.00 M extra
Presence Of Children $15.00 M extra
———- SUMMARY DESCRIPTION ———-
Loyal members of the leading book clubs: Black Expressions, Book-of-the-Month, Children’s Book-of-the-Month, Crafter’s Choice, Crossings, Doubleday, Large Print, History, Literary Guild, Military, Mystery Guild, One Spirit, Quality Paperback Rhapsody, Science Fiction, Scientific American, and The Good Cook Book Club.
81% female; average age 54.
Average unit of sale $31.42.

———- DATACARD DESCRIPTION ———-
THE BOOKSPAN MASTERFILE PROVIDES ACCESS TO LOYAL MEMBERS OF THE LEADING BOOK CLUBS: BLACK EXPRESSIONS, BOOK-OF-THE-MONTH, CHILDREN’S BOOK-OF-THE-MONTH, CRAFTER’S CHOICE, CROSSINGS, DOUBLEDAY, LARGE PRINT, HISTORY, LITERARY GUILD, MILITARY, MYSTERY GUILD, ONE SPIRIT, QUALITY PAPERBACK RHAPSODY, SCIENCE FICTION, SCIENTIFIC AMERICAN, AND THE GOOD COOK BOOK CLUB.
THESE CUSTOMERS ARE RESPONSIVE TO OFFERS PERTAINING TO THEIR MANY INTERESTS INCLUDING COOKING, COLLECTING, HOME DECORATING, CRAFTS, FAMILY FUN, DONATING TO THEIR FAVORITE CHARITIES AND MORE. THE FILE HAS MANY DEMOGRAPHIC AND LIFESTYLE SELECTS AVAILABLE.

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $75.00 fee