Boston Proper Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Aug 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,922,768 *$110.00
Universe for modeled selections 1,922,768 +30.00

(*) Food rate, 80.00/M; fundraising/publishing rate, 65.00/M.
Net name arrangement (minimum 50,000) 85%, plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Modeled Name $30.00 M extra
Key Coding $2.00 M extra
Zip $5.00 M extra
Gender $5.00 M extra
Age $5.00 M extra
Running Charges $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Boston Proper names to connect with their ideal customer type for the highest rate of response.
90% female.
Average unit of sale $190.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE BOSTON PROPER NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT RESPONSE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
AVERAGE INCOME: $80,000

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
Mag Tape $34.00 fee
FTP $59.00 fee