Boston Proper Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Aug 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,922,768*$110.00
Universe for modeled selections1,922,768+30.00

(*) Food rate, 80.00/M; fundraising/publishing rate, 65.00/M.
Net name arrangement (minimum 50,000) 85%, plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Modeled Name$30.00Mextra
Key Coding$2.00Mextra
Zip$5.00Mextra
Gender$5.00Mextra
Age$5.00Mextra
Running Charges$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Boston Proper names to connect with their ideal customer type for the highest rate of response.
90% female.
Average unit of sale $190.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE BOSTON PROPER NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT RESPONSE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
AVERAGE INCOME: $80,000

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct MailCatalog

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee
Mag Tape$34.00fee
FTP$59.00fee