Boys Town Lifephases

———- SRDS UPDATED/CONFIRMED ———-
Jul 26, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,378,818 *$80.00
24 month donors 1,187,936 *$80.00
   12 month donors 864,491 $85.00
   6 month donors 736,997 $80.00
   3 month donors 434,419 **$80.00
   1 month donors 141,439 **$80.00
Age of adult:
   18-24 56,223 +11.00
   35-49 115,317 +11.00
   50-65 330,063 +11.00
   66+ 1,022,222 +11.00
Income:
   under 15,000 161,216 +11.00
   15,000 – 34,999 531,203 +11.00
   35,000 – 49,999 341,391 +11.00
   50,000 – 99,999 626,710 +11.00
   100,000+ 334,495 +11.00
Age of children:
   Child ages 0-6 76,832 +11.00
   Child ages 7-12 63,167 +11.00
   Child age 13-17 73,944 +11.00

(*) Non-reciprocal fee, add 15.00/M.
(**) Commercial mailers only.
Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age Of Adult $11.00 M extra
Age Of Children $11.00 M extra
Donation Amount $12.00 M extra
Gender $8.00 M extra
Income $11.00 M extra
Recency $11.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Lifephases of donors to Boys Town.
25% male, 75% female; average age 65.
Average unit of sale $17.5.

———- DATACARD DESCRIPTION ———-
FORMERLY FATHER FLANAGAN’S GIRLS AND BOYS TOWN.
BOYS TOWN IS A BEACON OF HOPE FOR AMERICAN’S CHILDREN AND FAMILIES THROUGH ITS LIFE-CHANGING, LEADING-EDGE PROGRAMS.
THROUGHOUT ITS 90-YEAR HISTORY, THE NONPROFIT, NONSECTARIAN ORGANIZATION HAS PROVIDED THESE CHILDREN WITH A SAFE, CARING, LOVING ENVIRONMENT WHERE THEY RECEIVE TREATMENT TO GET BETTER, LEARN SKILLS TO BECOME PRODUCTIVE CITIZENS, AND ARE PROVIDED A GOOD EDUCATION TO MAKE STRONGER CAREER CHOICES.
BOYS TOWN ALUMNI HAVE GONE ON TO BECOME SUCCESSFUL IN ALL FACETS OF LIFE.
THESE GENEROUS DONORS SUPPORT THE EFFORTS OF BOYS TOWN BY RESPONDING TO VARIOUS PREMIUM DIRECT MAIL PACKAGES.
BOYS TOWN DONORS HAVE A MEDIAN INCOME OF $50,000 AND ARE MOSTLY HOME OWNERS WITH A MEDIUM HOME VALUE OF $200,000. 80% OF THE FILE IS OVER AGE 65.
FROM A COMMERCIAL PERSPECTIVE, THIS FILE PROVIDES THE SEGMENTATION NECESSARY TO GARNER CONTINUATIONS FROM INSURANCE, FOOD/GOURMET, GENERAL MERCHANDISE, COLLECTIBLE, AND APPAREL MAILERS.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Mag Tape $25.00 fee
CD-ROM $50.00 fee
E-mail $50.00 fee Delivery
FTP $50.00 fee