Boys Town Lifephases

———- SRDS UPDATED/CONFIRMED ———-
Jul 26, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe1,378,818*$80.00
24 month donors1,187,936*$80.00
   12 month donors864,491$85.00
   6 month donors736,997$80.00
   3 month donors434,419**$80.00
   1 month donors141,439**$80.00
Age of adult:
   18-2456,223+11.00
   35-49115,317+11.00
   50-65330,063+11.00
   66+1,022,222+11.00
Income:
   under 15,000161,216+11.00
   15,000 – 34,999531,203+11.00
   35,000 – 49,999341,391+11.00
   50,000 – 99,999626,710+11.00
   100,000+334,495+11.00
Age of children:
   Child ages 0-676,832+11.00
   Child ages 7-1263,167+11.00
   Child age 13-1773,944+11.00

(*) Non-reciprocal fee, add 15.00/M.
(**) Commercial mailers only.
Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Age Of Adult$11.00Mextra
Age Of Children$11.00Mextra
Donation Amount$12.00Mextra
Gender$8.00Mextra
Income$11.00Mextra
Recency$11.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Lifephases of donors to Boys Town.
25% male, 75% female; average age 65.
Average unit of sale $17.5.

———- DATACARD DESCRIPTION ———-
FORMERLY FATHER FLANAGAN’S GIRLS AND BOYS TOWN.
BOYS TOWN IS A BEACON OF HOPE FOR AMERICAN’S CHILDREN AND FAMILIES THROUGH ITS LIFE-CHANGING, LEADING-EDGE PROGRAMS.
THROUGHOUT ITS 90-YEAR HISTORY, THE NONPROFIT, NONSECTARIAN ORGANIZATION HAS PROVIDED THESE CHILDREN WITH A SAFE, CARING, LOVING ENVIRONMENT WHERE THEY RECEIVE TREATMENT TO GET BETTER, LEARN SKILLS TO BECOME PRODUCTIVE CITIZENS, AND ARE PROVIDED A GOOD EDUCATION TO MAKE STRONGER CAREER CHOICES.
BOYS TOWN ALUMNI HAVE GONE ON TO BECOME SUCCESSFUL IN ALL FACETS OF LIFE.
THESE GENEROUS DONORS SUPPORT THE EFFORTS OF BOYS TOWN BY RESPONDING TO VARIOUS PREMIUM DIRECT MAIL PACKAGES.
BOYS TOWN DONORS HAVE A MEDIAN INCOME OF $50,000 AND ARE MOSTLY HOME OWNERS WITH A MEDIUM HOME VALUE OF $200,000. 80% OF THE FILE IS OVER AGE 65.
FROM A COMMERCIAL PERSPECTIVE, THIS FILE PROVIDES THE SEGMENTATION NECESSARY TO GARNER CONTINUATIONS FROM INSURANCE, FOOD/GOURMET, GENERAL MERCHANDISE, COLLECTIBLE, AND APPAREL MAILERS.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Mag Tape$25.00fee
CD-ROM$50.00fee
E-mail$50.00feeDelivery
FTP$50.00fee