Boys Town Modeled Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 26, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,230,045 $80.00
Total donors 1,230,045 $80.00
Targetready model:
Green/environmental purchases/causes 262,999 $80.00
PBS/NPR donors (100.00+ annually) 670,167 $80.00
Religious donors (250.00+ annually) 665,733 $80.00
Gardening maintenance (garden & property maintenance over 800.00 per year) 389,290 $80.00
NASCAR (attended NASCAR races in past year) 206,753 $80.00
Vitamin/supplement buyers (use vitamin and dietary supplements over 20x/week) 771,025 $80.00

Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
10.00 Donors $12.00 M extra
1 Month Hotline $25.00 M extra
Gender $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Model $15.00 M extra
Donors By Cause $15.00 M extra
6 Month Recency $15.00 M extra
3 Month Recency $20.00 M extra
12 Month Recency $11.00 M extra
24 Month Recency $5.00 M extra
Key Coding $3.00 M extra
Run Charge $10.00 M extra
Reuse (min. Qty. 5,000)
Targetready Models
———- SUMMARY DESCRIPTION ———-
Donors to Boys Town.
25% male, 75% female.
Average unit of sale $19.5.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE BOYS TOWN FILE. THE INFOGROUP MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS ON A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHICS, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
BOYS TOWN IS A BEACON OF HOPE OF AMERICAN’S CHILDREN AND FAMILIES THROUGH ITS LIFE-CHANGING, LEADING-EDGE PROGRAMS.
THROUGHOUT ITS 90-YEAR HISTORY, THE NON PROFIT, NON SECTARIAN ORGANIZATION HAS PROVIDED CHILDREN WITH A SAFE, CARING, LOVING ENVIRONMENT WHERE THEY RECEIVE TREATMENT TO GET BETTER, LEARN SKILLS TO BECOME PRODUCTIVE CITIZENS, AND ARE PROVIDED A GOOD EDUCATION TO MAKE STRONGER CAREER CHOICES.
BOYS TOWN ALUMNI HAVE GONE TO BECOME SUCCESSFUL IN ALL FACETS OF LIFE.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee