Boys Town Modeled Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 26, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe1,230,045$80.00
Total donors1,230,045$80.00
Targetready model:
Green/environmental purchases/causes262,999$80.00
PBS/NPR donors (100.00+ annually)670,167$80.00
Religious donors (250.00+ annually)665,733$80.00
Gardening maintenance (garden & property maintenance over 800.00 per year)389,290$80.00
NASCAR (attended NASCAR races in past year)206,753$80.00
Vitamin/supplement buyers (use vitamin and dietary supplements over 20x/week)771,025$80.00

Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
10.00 Donors$12.00Mextra
1 Month Hotline$25.00Mextra
Gender$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Model$15.00Mextra
Donors By Cause$15.00Mextra
6 Month Recency$15.00Mextra
3 Month Recency$20.00Mextra
12 Month Recency$11.00Mextra
24 Month Recency$5.00Mextra
Key Coding$3.00Mextra
Run Charge$10.00Mextra
Reuse (min. Qty. 5,000)
Targetready Models
———- SUMMARY DESCRIPTION ———-
Donors to Boys Town.
25% male, 75% female.
Average unit of sale $19.5.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE BOYS TOWN FILE. THE INFOGROUP MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS ON A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHICS, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
BOYS TOWN IS A BEACON OF HOPE OF AMERICAN’S CHILDREN AND FAMILIES THROUGH ITS LIFE-CHANGING, LEADING-EDGE PROGRAMS.
THROUGHOUT ITS 90-YEAR HISTORY, THE NON PROFIT, NON SECTARIAN ORGANIZATION HAS PROVIDED CHILDREN WITH A SAFE, CARING, LOVING ENVIRONMENT WHERE THEY RECEIVE TREATMENT TO GET BETTER, LEARN SKILLS TO BECOME PRODUCTIVE CITIZENS, AND ARE PROVIDED A GOOD EDUCATION TO MAKE STRONGER CAREER CHOICES.
BOYS TOWN ALUMNI HAVE GONE TO BECOME SUCCESSFUL IN ALL FACETS OF LIFE.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee